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Ep. 29 ft. Danielle Pascente

“Share your journey, share your life.”

Danielle Pascente

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Bio

Danielle is an established personal trainer in Los Angeles and the creator of the Danielle Pascente Training Guides. She can be found as the lead trainer for the FitOn App, 30 Day Fat Burn series on BeFit, and guest trainer on Studio Tone It Up. She is a fitness expert and elite trainer for PopSugar. Danielle was recently named as a trending fitness star by Shape Magazine. Her clientele ranges from celebrities to CEO’s as well as large weight-loss and event prep clientele.

Danielle was a multi-sport athlete her whole life so she truly believes there’s an “inner athlete” inside everyone. She has a B.A. in Psychology from Arizona State University and is a certified personal trainer/group exercise instructor. Danielle is an ambassador for the fitness apparel lines Carbon38 and Vie Active. She is recognized as a top fitness model representing some of the most elite brands in the industry such as Nike, Asics, Adidas, Reebok, Skechers, Saucony, Brooks, Mizuno, Dicks Sporting Goods, Speedo, Muscle Milk, Hyperice, P-90X and Eastbay to name a few. Danielle has been featured on the cover of Runner’s World, Scottsdale Health, and Max Sports & Fitness. Danielle’s approach as a trainer is tough love meets athletic coach. She’s no nonsense, and will go above and beyond to help you meet your fitness goals.

Show Notes

Today Lesley is joined by Danielle Pascente, an established personal trainer in Los Angeles who has successfully transitioned her business from in-person to online over the past five years. Together they discuss topics such as confidence, running a business with your spouse, the support of family and close friends, being a recovering perfectionist and the road blocks that can put in your path, and much more.

If you have any comments or questions about the Be It pod shoot us a message at [email protected]. Or leave a comment below!

And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at LesleyLogan.co/subscribe.

In this episode you will learn about:

  • Transitioning a fitness business from in-person to online
  • Where did the confidence come from to start a business?
  • Online businesses are an ever changing puzzle
  • Support from your family and closest friends, vs other entrepreneurs
  • Recovering perfectionism

References/Links:

Transcript

INTRODUCTION

Lesley Logan
Hi, how are you? Welcome back to the Be It Till You See It podcast. Ah, y’all when I started this podcast and I made a list of the women that I wanted to have on, that I wanted to inspire you and empower you. And to help you see what’s possible for you, Danielle Pascente was on that list. And here’s, here’s what she did, which is awesome and I have to share it because it’s a tip with that without even me in the podcast and the tip. So she told my assistant, she said, “Absolutely 100% I can’t do it until June.” And we asked him like March. And so my assistant totally was like “Respect, love that. Here are the dates in June that you can record.” So I just had to share that because what I love about her and why we are friends is – we have boundaries. And we also want to support each other. And it’s really, I think, it can be really hard to say, “No,” to someone, when you like want to support them, or you want to be part of them and don’t want to miss out on something. But it’s okay to say “You know what, now I can’t but here’s the time I can do”. And trust me, the people in your life who love you, respect you, support you, they will so understand that. And so I’ve been able to look forward to this interview for months and it does not disappoint. I can’t wait. There are tips throughout the whole darn thing. And and so you will probably hear more multiple gems than just what’s at the end. But again, what I really wanted you to hear was, you know, just just a journey that this woman has made and you get to check her out on Instagram, her handles in the show notes, but it’s Danielle Pescente and you can like literally see where she’s come five years later. But again, listen to all the tips, listened out the things and also, you know, extra tip… it’s okay to say “No” to something and give people other options if you want to support, but now’s not the time. All right. We’re gonna get to the interview after this quick message.

Welcome to the Be It Till You See It podcast where we talk about taking messy action, knowing that perfect is boring. I’m Lesley Logan, Pilates instructor and business fitness coach. I’ve trained thousands of people around the world and the number one thing I see stopping people from achieving anything is self doubt. My friends, action brings clarity and it’s the antidote to fear. Each week, my guests will bring Bold, Executable, Intrinsic and Targeted steps that you can use to put yourself first and Be It Till You See It. It’s a practice, not a perfect. Let’s get started.

EPISODE

Lesley Logan
(Lesley claps) They make me do that. Isn’t it so funny? (Danielle: … it sounds funny) I feel like such a crazy person. So I’m like there’s so much there’s a mic here. I’m on the person who’s going to knock the mic off the table. (Danielle laughs) So thanks, Kevin and Jay for editing things. All right, so hello everyone, welcome back. I look I’m really I know I say this a lot. But I’m so stoked about today’s guest because she is really one of my favorite best friends in the planet. We voice message each other all the time. And also just randomly and she just gets it when I’m like “Danielle what is this workout you’re making me do right now?” Anyways, I’m gonna let introduce I’m gonna have her introduce herself in a second. But I just have to say I when I met Danielle Pescente, she I was in awe of her. First of all, she’s tall, she’s beautiful. She’s got this long flowing hair. I was like trying to grow my hair out. So it’s one of those 17 ugly stages that you just happens when you’re growing your hair out everyone it just, there’s gonna be a stage. And she and she sat so confidently in front of a group of amazing fitness instructors were all part of Carbon 38 teams, Team 38 and she shared just like willingly all these tips on how she does what she does. And I was like, “Oh my god, this is so amazing. Look at this beautiful woman who’s just giving, like just giving information away.” And that’s just because she’s such a generous heart in such a wonderful person and I don’t know why she let me work out with her one day but she did and then for like about two years we worked out together almost weekly, multiple times a week and it was just so fun because we both work on fitness businesses online and it’s not everyday that you meet someone who does what you do, in a different capacity, to work together. So Danielle, welcome to the Be It Till You See It podcast. Thank you for being here.

Danielle Pascente
Thanks for having me. I actually really missed our workouts like in person. You know, you can move back whenever you want.

Lesley Logan
Just it was a hundred and twenty in the car today so I think I will be trying to make maybe I’ll rent out an apartment in your in your condo building (Lesley laughs) this summer.

Danielle Pascente
Wait, wait. It’s literally 75 degrees. (Danielle laughs)

Lesley Logan
I I’m not gonna lie like during we moved to Las Vegas during the pandemic during lockdown. I was like, (Danielle: Yeah) “Okay, it’s gonna be hot like, but I was like we’re inside anyways, you can’t go anywhere, but now that we can go places, it’s too hot”. (Daniell: It’s hot) I gotta go. We gotta have a summer (Daniell: Yeah) house. (Lesley laughs)

Danielle Pascente
No, I just got back from Arizona and it was like 115 in the three days before we left, and I was just like counting down the days because it’s so uncomfortable. Like, as runners because we’re both runners, (Lesley: Yeah) it’s uncomfortable outside, you literally have to be up at 5am if you stand a chance.

Lesley Logan
It was at 5am this morning, it was 93. (Danielle: Yeah) And so I have decided to have a summer schedule where I walk with a hiking pack of water. I walked two miles with my dogs (Danielle: Yeah) at 5am. And I’m like that and we’ll get on the Peloton like that’s the cardio for the summer. And then when winter (Danielle: Yeah) comes around, you have to run because it’s too cold. And then just trying to get used to this (Danielle: Totally) desert life. (Danielle: Yeah) (Lesley laughs)

Danielle Pascente
Yeah, it’s kind of interesting, too, because it gets colder there than it does here in winter. So…

Lesley Logan
Oh, and you know, I do it my sister lives in Arizona, and I like to make fun of her and also Erica Hood in Palm Springs, our mutual friend. (Danielle: Yeah) I like text them like “It’s hotter where you are just saying! Just (Danielle: just saying) just saying it’s not hot that here.” (Lesley and Danielle laughs) Anyways, okay, so basically, you’ve just experienced being on a phone call with Danielle and I let me have her introduce herself. (Danielle: Yes) Danielle, who are you? Where you, where are you living? What are you excited about right now?

Danielle Pascente
Okay, well, thank you for that intro. I’m Daniel Pascente and I am a personal trainer, fitness expert in Los Angeles. I’ve been out here for over a decade, which is crazy. Because it feels like just yesterday. But yeah, I’m on year 11 of living in Los Angeles. And, you know, I started out as a trainer, where I did house calls, and I had my clientele. I started out at a gym before that. And then I took my business online about five years ago. So I’ve been in the online business, creating training guides for women, creating programs for women to do – strength training, HIT based training, and kind of just like rockin’ the online thing now, for years. It feels like a long, longer time than it’s been. But five years is pretty long time.

Lesley Logan
I you know, I totally and I and I think that some people will they have that negative connotation when you say it feels like it’s been longer, not in a bad way. It’s just that like, you can’t really remember what your life was like before it or that like just felt (Danielle: Yeah) longer ago like a different lifetime.

Danielle Pascente
It is it’s an entirely different life too. And the online business is not for the faint of heart. So, to that end, I say I’ve just like worked so hard for five years, harder than I ever have in my life. But it’s also been incredibly rewarding and it’s so cool to see it all grow. So that’s kind of where we’re at now. My husband helps me run the business as you know, Matt helps me run the business so it’s been really cool to just watch it grow and morph into what it is right now.

Lesley Logan
Yeah, I I you know, because Brad works on… Brad came on full time with my business in 2019 December. We thought that’d be a good time (Danielle: Yeah) to have him get rid of his income. Just come on (Danielle: Yes) full time before pandemic you know, and but it is really fun to… it’s… not, not everyone can do online business and not everyone can do it with their spouse. (Danielle: Yeah, yeah) It definitely takes (Danielle: That’s true) there’s a lot of special like that it’s a lot it’s a lot to balance but in the best way if you if you like and it’s what your heart’s calling. So, I do want to go back… um, you know you were going to people’s houses and you were teaching in gyms and I know you were very successful doing that and that’s the hardest thing like when you, when it’s almost easy to make the money, doing the thing you were doing and you had this calling so what was what was going on inside that made you go, “I want to do online.” Like, what even made you want to attempt that?

Danielle Pascente
Yeah, it’s funny because Matt actually is the one who got me to do it because I was so resistant, leaving my comfortable business that I had built up in person. I was like, “What is the need for this?” I don’t like (Lesley: Yeah) I have everything I could want. I have a steady clientele. I’m making decent money however there was a cap to it. There was a cap to being a trainer because I can only reach so many people in one day. But he just he saw other people doing it like the Kayla Itsines of the world, or the Tone It Up. Like, (Lesley: Yeah) he saw it happening and he thought “Okay, you can do this. We can do this. We just need to go for it.” And I was like no weekend. I know nothing about the online business. I don’t even I mean Instagram wasn’t a thing. Really in 2014-15 it was just starting to get like even remotely a platform where you can promote yourself, (Lesley: Right) so to speak…

Lesley Logan
Right. Most people are just posting pictures of their food… (Danielle: Yeah, random, Yeah.) Like, here’s my sunset… (Lesley laughs)

Danielle Pascente
And sunset. Yeah, totally. I would like to collage and they were like, “Two miles today!” Period. That’s it.

Danielle Pascente
Yeah. Nothing like it was just a picture like that was all you posted that’s like, (Danielle: Yes) no conversation.

Danielle Pascente
Totally. And so I didn’t really have followers or I just didn’t know where to start, you know. And so it actually took a year to convince me to do it a full year where he was just on me every day. And I had got a coach in between that time and kind of tried to figure some stuff out like basic stuff, like starting an email list, or shooting an E-book, shooting content and all that stuff. So kind of dip my toes in for a year. And then I decided, “Okay, I’m going to create an E-book”, which was a large undertaking at the time, it took us probably a year. And we took our time with it, and we learned and then we launched and nothing happened. Like, nobody was listening. Nobody was buying. I had like, 10 people buy my first E-book that was like, 10 dollars. So you know, (Lesley: Yeah), I made a killing.

Danielle Pascente
Yeah. So like a year of work, and you get a hundred dollars. And then you lost money (Danielle: Exactly) to Stripe or PayPal or whatever.

Danielle Pascente
Exactly. And we just, yeah, we had no clue what we were doing. But that was kind of the start of it. And so because we decided to do that, again, you just take more steps along the way, of course. And I didn’t immediately quit my clientele. So it was one of those things where, because I had a steady clientele I thought that I could kind of do both. And I’ll keep this part of it, because it’s a steady income. But I’ll be doing this as a side hustle, right? The online business. (Lesley: Yeah) So it wasn’t until year three, or like two and a half, three that I let go of all my clientele and I started to dwindle it down. And just kind of like trim the clients that maybe didn’t respect my time, or I was like driving all over LA to train them. And then I finally got it down to zero where we could spend full time online. So it was to answer your question, it was definitely a transition. It wasn’t something I was immediately comfortable with. It was really hard to leave that steady income, but we kind of hustled it together, and hustled it at the same time while still having it obviously. And then slowly got rid of it.

Lesley Logan
Thank you for sharing that because I think first of all, Brad made me do YouTube videos. And I was like crying in between takes I was like literally in tears. People are gonna say something about like, I’m gonna get mean things like “Who am I to even do this?” Like, I’ve only been teaching at the time, I’ve been teaching like, seven years. And I was like, I you know, there’s people been teaching for 30 years, they should be doing this. Like, I just don’t I was having such a hard time. And they’re terrible videos, and we’ve left them up on YouTube. So those of you who want to see what it looks like to start, you can see that. (Danielle: Oh, yeah) Yeah. (Danielle: Oh, yeah.) But I love that you shared how you, you didn’t go all in. And I think that that is something that a lot of people struggle with, because they’re like, it’s this or this, or they’re like, “I don’t have enough time to even have a side hustle”. And you’re like, well, I got rid of some of the people that weren’t respecting my time, or I had to go too far. Or like when you you know, if you’re going to people’s houses and you go, okay, it’s a half an hour to go there, then it’s like a 15 minute training. It’s a half an hour to get back. That’s two hours, like, you know, (Danielle: Yeah) maybe really, what if you found someone who’s closer for an hour instead, like there’s like different things you can do but it is tricky because I was in that business, it was really hard for me… Like, I convinced myself for over, it took me about three months convince myself, like, “Okay, in April of 2020, you’re going to fire these clients,” And I say… fire is (Danielle: Yeah) so hard, because if they’re listening, I love you. But I was just like these, I cannot do these times anymore. Because that’s that’s when I should be doing my online business. And then you know, COVID took care of that for me. It was really thank you for that silver lining there. (Danielle: Yeah) It is hard (Danielle: Yeah) because that money is so consistent. It’s (Danielle: Yeah) like those velvet handcuffs. I had friends who who used to be leads on the strip and they had this stunning dream house and they were like performing six nights a week, you know, and they’re like, but it was hard for them to leave because it was like this dream house, you know, like this everything is here (Danielle: Yeah) and these velvet handcuffs. And so it sounds like you did a great job trying to navigate like, “What keeping things safe, but going through something risky”. What I wonder though, (Danielle: Yeah) like, there are struggles it’s like hard because when it’s your work and you’re the brand it’s like, it’s hard not to take things personally, it’s hard not to like worry, like… So what were like how did you convince yourself because, I know he convinced you a lot, but how did you con… yourself, convince yourself that you like could do this? Like what was some things you saw or said to yourself?

Danielle Pascente
Yeah, I think I think because I worked in the industry for so long as a trainer, filming workout videos and, you know, working as a model on sets and stuff like that. I in my head, I knew that I had it. Like I knew I could be a presence online, I knew I could be the face of a brand. And so I think that actually gave me the confidence was knowing that I had already done some like, quote unquote, “bigger projects”. And so it was kind of the baseline of where my competence came from. But when it came to the actual online business, I was 0% confident because I didn’t know what I was doing. And so I think the confidence came from doing, practicing, learning, YouTubing, googling, getting a coach like, because that’s the most humbling part of it, (Lesley: Yeah) it wasn’t my expertise. I never questioned that because I was an experienced trainer. (Lesley: Yeah) So I already had five years under my belt, I had confidence in that department, but it was really the online business and starting that that was incredibly humbling, because I just did not know what I was doing. So practice, honestly.

Lesley Logan
That but you know what you said that sticking out so much and I hope people heard it, it’s like, you basically leaned on where you were confident and like, figure that out, and then and use that confidence to take you to the next level, which was like, “Okay, who do I need to hire? What I need to research? How do we need to try this?” And then by doing that, that’s just the thing, right? We get confident by doing the thing that we’re (Danielle: Yeah) not confident to do. And you start to realize, like, after I did about seven YouTube videos, and I didn’t actually get anyone telling me how awful I was then I was like, “Oh, this is so much easier, people like it!” Like, you know (Danielle: Yeah), you just got to do it. Yeah. Um, so you know, in the five years, you’ve been doing your business, it has evolved and grown. And I’m wondering, and you know, I didn’t ask you this beforehand. So I have no idea the answer is going to be, y’all. But like, what are you excited about right now? Like, what are you hoping to take it to now that you have more confidence in the online space, you’ve been doing it for five years, it feels like it’s been longer in a good way, like what’s next?

Danielle Pascente
I mean, I think the opportunities are kind of endless online. That’s what I love about it, because you can continue reaching more people. So I never, ever in my wildest dreams, like, if you had asked me five years ago, I would not have ever thought I’d have this loyal of a community, this large of a community, I never would have thought it would turn into that. So for me, now, I know that that’s possible and I want to continue growing and reaching new people and new audiences, obviously. But I also see a growth for the brand and a lot of different directions, whether it’s like pop up bootcamp, or merch, or new challenges or challenges on the app, or a possible app in the future. There’s just so many directions, we can take it and now that people are listening, and I have an audience, it does feel like the opportunities are endless, because I know that whatever I launch, my people will buy it, or they’ll get excited about it, right? (Lelsey: Yeah) And I think that’s the biggest struggle up front is you don’t know who’s gonna buy it and and who’s going to even listen to what you’re saying, right? (Lesley: Oh!) I mean, you know, (Lesley: I know) you know…

Lesley Logan
You know, and you’re always it’s like, it’s a puzzle, right? So it’s always a puzzle. And I think if you’re listening to us, and you’re like, “I don’t know what my next thing is, I don’t I’m not a fitness trainer.” You don’t have to be a fitness trainer to go online. I (Danielle: No) mean, my mom is a teacher and she can sell things like online, she sells like they can sell their their plans or lesson plans to each other online, like, it’s like kind of crazy, anything can be a business. I have just recently bought air plants that are glued to selenite, because I was like, “Oh, I want more crystals. And I want some more plants. And they’re doing it together.” Like anything can be a business, but (Danielle: anything). Anything, anything like and that’s where it’s like, I think people discount what comes easy to them as it comes easy to other people. You know…

Danielle Pascente
Yeah. And people also discount the steps that it takes, like, if you look at my business now, and you don’t know me, and you don’t know the journey, you’d be like, “Ah, how come hers is so seamless? Like, how come everyone signs up for her thing?” Right? (Lesley: Yeah) Like, because of course, I would say that too, if I was just looking at someone’s chapter 12 but it’s like, this has been years of grind and years of hustle and years of honestly, consistency showing up literally when nobody was clapping, nobody cared, you know. (Lesley: Yeah) So it’s, it’s years of that and I think I think what people always have, what I would want anyone to take away from this is that you’re gonna go through really tough times and times that will like knock you down as an entrepreneur multiple times over even when you get successful, you’re gonna have those times I mean, both Lesley and I have gone through some really dark times in our business together. And we’ve always had each other to lean on which I love that about our relationship, but it’s like, find people that support you and find a group or a tribe of people or whatever where they know what you’re going through. Because honestly, a lot of my friends from college, they have kind of your traditional nine to five, whether they’re working in finance, or a doctor or whatever else, and I respect all their jobs. But I don’t think they totally understand like, what I do and what the online businesses is, and so to have a group of mentors to have a group of just friends that are doing, what you’re doing is literally going to be a game changer for when you’re down. Because when you’re down, you need to talk to someone that has been there that can bring you up.

Danielle Pascente
Thank you for bringing that up. I think that is I mean, we were very lucky. I wasn’t really familiar with your entire business when we when we met. And I don’t think you realize what mine was either, because I was still I was still doing in person training while having two online businesses, y’all cuz I thought you should, I should have two hustles at the same time. (Danielle laughs) And I’m an overachiever recovering and (Lesley laughs) (Danielle: Yeah). So but it’s true like, I remember, and especially in the last three years, I was very intentional in changing my friendships, and not that I was like “byeee” to people, but I was just like, (Danielle: Yeah) all them about like, you know, what we’re planting in the backyard. And I’ll talk to them about what’s exciting, but like, they’re not the person I can call when like, “Hey, you know, iTunes took a like eight weeks to do something that they’re supposed to take weeks to do”. And so now I’m launching a podcast, and a new website and a deck of cards at the same time, like you would understand like, Oh, that’s (Danielle: That’s a lot.) that’s a lot. And everyone’s like, but it’s all, like you wanted it all, like I did, but I did want all of it. But it was supposed to happen at different times and now it’s happening at the same time. And when I call like, this is a perfect example. And if my mom’s listening, I love you. But yesterday I called her I was like, “I finally had a moment to call you, how’s it going?” She’s like, “Oh, good, what’s going on?” I said, “Oh, the podcast is launching four weeks late, on top of the deck and on top of like, this website that we’re supposed to be three months ago”. And she’s like, “Oh, you’re just doing such great things”.

Danielle Pascente
I know… same things…

Lesley Logan
I’m like, “I I agree. Thank you. Thank you so much. But I just need you to go that’s a lot.”

Danielle Pascente
Well, yeah, a 100%. I have to sometimes tell my mom that I have to be like, she’ll say the same thing. She’s like, “Yeah babe, you really need a break. Like, honey, you need a break.” I’m like, “I can’t just take one right now, mom!”

Lesley Logan
Right. This would be this is not the time because there’s actually a scheduled break. Don’t worry, we, y’all we… I definitely I know, I know for a fact she does. But I definitely schedule and break, she might not see them, because I probably just won’t go “Bye to the Instagram.” (Danielle: Bye. Yeah) But (Danielle: See you later) but it’s so you know, to your point, it’s like, it might take you some time. Like I definitely had to put myself in situations where I didn’t know people. Some of them paid, some of them free and just try to find other people that I could like really relate to and call upon. And so last year, when we had this really epic moment, you know, Brad called his parents and they’re like, “Oh, that’s great.” And then we called my parents and we’re like, we’re gonna move, we had this moment, we’re gonna move and he’s like, “Oh, well, just make sure you do this.” And I’m like, none of these people are giving me what I want. And I was like, “Call this guy,” because we call this guy Brooks, his wife is in the online fitness space ,and we called him up and we told him what happened. He was like, “That’s amazing! That is so cool!” And I was like, that’s exactly what I needed. That’s exactly what I need right now.

Danielle Pascente
…Yes and all your online friends won’t give you that. 23It’s funny, because when you first start the business, you think your most loyal number one supporters are going to be your family and friends and it’s actually not true. And, gosh, I wish I would have heard this advice more because a lot of times I was seeking validation from those people, I wanted my family to understand and support, I wanted my friends to understand and support. But it actually wasn’t like that. And so when I stopped chasing that, and stop giving a “F” about what they thought I actually did better. So I don’t know if any of you are in this position where you feel like you’re constantly trying to please or have acceptance from the people closest to you. But those often will never ever be your customers and they certainly won’t be paying for it.

Lesley Logan
No, because they’re they think that they should get it for free. And you know what? (Danielle: Yeah) To their point, like, I just get my family. I’m like, I signed you up, you’re signed up (Danielle: Same) and like, you know, but it’s you know, it is true, we are, I think it’s, it’s human nature, you could have like, what, 10 people comment on your posts, and it’s all positive and one person goes, “Do you even know what you’re doing?” (Danielle: Yeah) And you’re like, on a good day. You’re like, “Fuck I do”. And on a bad day, (Danielle laughs) you’re like, “Who is this person?” and you’re going down like looking up who they are like, what they found (Danielle: Yeah, going down to rabbit hole) Yeah but it’s true. It’s like you you know if I think everyone’s family and friends out there want the best if you would ask them or they want the best for all of us. (Danielle: Of course) But there is this subconscious thing like, “They’re gonna leave me behind.” Or, “What does this mean for me?” or you know, and then often they’re not the person you’re trying to help anyways. And so just like let them be part of the journey, but you have to find the friends who, like legitimately are in the space. And also, like you said, (Danielle: Yeah) who’ve been there before? I forget who it is, I want to say it was James Altucher. I heard this a years ago, I was on a run and he said, “You…Everyone needs a plus, a minus and an equal on their lives.” So they need someone who’s above them, who’s been there before, (Danielle: Yeah) either hired or just happens to be a good friend. They need someone who’s an equal who’d like, is in is in the same trench as them and then they need someone (Danielle: Yeah) that is below them that A, they can see how far they’ve come. And B, they can get confidence by giving advice back. (Danielle: I loved that) Not cool? (Danielle: That’s good.) Yeah. So I was like, I remember going, “Who’s my plus? Who’s my minus? Who’s my equal?” I really was like, “Oh, I don’t have these ones.” So I went out seeking for them like, that was my mission. (Danielle: Yeah.) Yeah. (Danielle: That’s interesting. I like that.) Yeah. But it’s, you know, I think, what I what I wanted to bring you on here, if so much for is, besides that you’re just the coolest chick and I fuckin’ love you – and any excuse to see your face – is where we’re at right now. (Danielle laughs) But, but, you know, I know just from our own journey, like, it doesn’t happen overnight. And you, your story that you shared already is just so great. It’s like, you had to be convinced, it took a lot longer than you probably like anyone probably sees and a lot of effort and like what people see now is chapter 12. And it’s, you know, not even the end of the book. We’re like, still going, and this is a series. (Danielle: Yeah.) And so I just thought, like, if anyone can hear that and go, “Oh, I’ve been wanting to do something and I, everyone says I should do it and I’m just a little scared.” It’s like, you don’t have to go all in tomorrow. You just gotta (Danielle: No,) gotta make one E-book.

Danielle Pascente
Yeah, yeah. (Lesley: Start there) You have to take, small, that that’s what I always tell people because your want and need might be “Let’s do it all”, you know, like, “Let’s do it all at once.” And if you could just take the tiniest of step every day, right? So today, I’m going to sign up for MailChimp. Not even I’m not going to write an email. I’m just going to sign up and make an account. Tomorrow, I’m going to research websites, how what domain will I use? What? Again, you don’t have to do it, you just have to research it. Right? So it’s like, small actionable steps every day add up to the bigger picture. (Lesley: Yeah) So try not to get overwhelmed by all the things you have to do to be at chapter 12. When that is literally possibly 6 to 10 years down the line. You just have to take small steps every day.

Lesley Logan
There’s like so many gems that you’ve already just put out there. So we’re gonna we’re gonna pull them all together in a second. And I’m gonna make sure that everyone is following you all over the gram. You’re going to y’all I love seeing her posts, I read all of them she’s like me we hit 2200 characters plus (Danielle and Lesley laughs) so… (Danielle: We don’t know when… shut up.) We’re like I tried to edit it. I’m like, “Nope, this one staying, this one staying this long.” Alright, Danielle, where can they find you? I know you are, you are all over it on one place. What’s your favorite place to be found?

Danielle Pascente
On Instagram for sure, that’s where I’m all over it on @daniellepascente P A S C E N T E. And that’s literally where I live most days on stories. Doing stories, doing post. That’s where you can find me.

Lesley Logan
Her stories are the most fun; I laugh out loud. and I have to just say like, you film your life that like… mine looks exactly the same, but I don’t, I just like, I forget to pull the camera out. But, I was dying laughing yesterday because I was walking, I went to get my lashes done. These are not mine everyone, just so you know, this is I don’t like to do my makeup. So this is why we have them. (Danielle: I don’t have on right now… make up) And yeah, so I so I get into the chair and I looked down I had slippers on. Like legit, I left the house and slippers and I (Danielle: Welcome) was like, “You know what Danielle would do right now? She would probably make this a story.” So I totally did. I like channeled my inner Danielle and I was laughing. I was like you know the world might be opening up but clearly I need retraining like I am not ready (Danielle and Lesley laughs) like not even like not even like cute slippers like ugg slippers, in 110 and I show…. (Lesley laughs)

Danielle Pascente
That’s me! That is me. I just I don’t know what it is about after I turned 30 but I just don’t fucking care. (Lesley: Yeah… No) I’d like everybody needs to know that there’s a lot happening behind the scenes here. I actually think that’s another awesome thing for people to know is like share your journey, share your life because people are oftentimes buying or because they liked you and not necessarily the product. Now I put out a good product don’t get that wrong, but people want to just feel connected like (Lesley: Yeah) you’re a real person.

Lesley Logan
Yeah, you’re so good at that. And I have I have gotten so much better in this last year because I’m first of all, I don’t live in a (Danielle: Yehey) 500 square foot apartment. So there’s a lot more to show. Like, I have a hallway (Danielle: Yeah) that I can walk down. (Lesley laughs) And it’s not like… (Danielle: I got whole hallway.) Is the bed made? Because how far can I turn to the… (Lesley laughs) (Danielle: I know, I know, I know) Oh, my husband’s still in it? Yeah, we’re not showing that. Anyways, so… Okay, we’ve, you’ve given some great gems and if you want to repeat any of them, that’s fine. But I have to ask at the end, just in case, there’s those people who like to skip to the end. For the Hot Tips, what are your favorite, like, if anyone could tell you five years ago, you know something today? Like what would it be to Being It?

Danielle Pascente
So I am going to repeat this, but to take small actionable steps every day, even if it’s the smallest thing, like the smallest thing is still going to get you where you need to go. So take those small steps. The second thing I would say is take messy action.

Danielle Pascente
Hey, that is like a podcast. That’s a literal podcast mantra around here, take messy action. (Danielle: Yes.) Thank you so much.

Danielle Pascente
Yeah, I mean, and I think entrepreneurs would agree or have heard this from their coach or someone but it’s not gonna look good. At first, it’s not gonna be pretty. And if you’re a perfectionist like I am, … that’s an issue. At first, it’s a hurdle, you really have to get tough to put out work that maybe isn’t perfect, right? (Lesley: Yeah) So take the messy action, because that will lead you to this whole learning process of how a launch works and how you can get better and how you can get more sales and blah, blah, blah. So small steps. Take messy action.

Lesley Logan
I couldn’t agree more with those. I’m not kidding. Like, we literally have take messy action merch and (Danielle: Love it!) and then you can’t tell because there’s a mic, so it reads correctly in your camera test “Perfect is boring.” But when you actually look at it, like in real life, it is backwards, so you actually can’t read it (Danielle: Oh, that’s fun…) Yeah. So zoom in Instagram really pissed me off because they’re ruining my merch, but it’s fine. It’s fine. It’s fine. Because I, I’m a recovering perfectionist not recovered. It’s an “ing”… I think it’s gonna be there for a (Danielle: Same) while. I think (Danielle: Same) if I put the recovered then I’m being a perfectionist. Like that’s kind of the catch 22…

Danielle Pascente
Yeah, I’m always recovering. Always. (Lesley: And…) It always creeps back in.

Lesley Logan
Oh, yeah. And also overachiever, 100%. Like I have to, like everyone on my team is like, “I hope you’re celebrating right now”. I’m like, “Oh yeah…”

Danielle Pascente
Celebrating? (Lesley: Celebrating….what?) I don’t know what that is. What’s the next project?

Lesley Logan
Yeah, let’s go. Next one. What’s next? So, Danielle, thank you for being here. And just being your honest, wonderful self. Everyone, this is exactly who she is on the gram, off the gram. And I’m just so grateful that you took time out of your day to be here to inspire so many. So, thank you, thank you. Please everyone screenshot this. Share it on Instagram because that’s where she’s gonna see it with your takeaways (Danielle: Yay) tag @daniellepascente tag to @be_it_pod and let us know and also share with a friend who like this needs to hear like “Hey, tiny steps is for the win.” I’m so grateful (Danielle: Yes) to you and everyone until next time, Be It Till You See It.

Lesley Logan
That’s all I’ve got for this episode of the Be It Till You See It podcast! One thing that would help both myself and future listeners is for you to rate this show and leave a review. And, follow or subscribe for free wherever you listen to podcasts. Also, make sure to introduce yourself over at the @be_it_pod on Instagram! I would love to know more about you. Share this episode with whoever you think needs to hear it. Help us help others to BE IT TILL YOU SEE IT. Have an awesome day!

Lesley Logan
‘Be It Till You See It’ is a production of ‘As The Crows Fly Media’.

Brad Crowell
It’s written, produced, filmed and recorded by your host, Lesley Logan and me, Brad Crowell.

Lesley Logan
Kevin and Bel at Disenyo handle all of our audio editing and some social media content.

Brad Crowell
Our theme music is by Ali at APEX Production Music. And our branding by designer and artist, Gianfranco Cioffi.

Lesley Logan
Special thanks to our designer Jaira Mandal for creating all of our visuals (which you can’t see because this is a podcast) and our digital producer, Jay Pedroso for editing all the video each week so you can.

Brad Crowell
And to Meridith Crowell for keeping us all on point and on time.

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