The Untold Struggles

of a Thriving Business

Ep. 239 with Lesley & Brad

“Getting success is the easy part. Holding on to that success is where you have to put the sweat equity in.”

Brad Crowell

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Show Notes

Lesley and Brad are back to reflect on Jennifer Szpigiel’s rise to icon status in this episode, focusing on the power of sharing the full story, including the unseen struggles behind success. The duo underlines the importance of daring, audacious actions in setting the stage for future triumphs.

If you have any comments or questions about the Be It pod shoot us a message at beit@lesleylogan.co. Or leave a comment below!

And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at LesleyLogan.co/subscribe.

In this episode you will learn about:

  • Why transparency is key to helping others from self-doubt and business worries.
  • Why maintaining success can be more challenging than obtaining it.
  • Understand how to foster a company culture that consistently celebrates small victories.
  • Why personal rewards are essential to remember and appreciate small wins.
  • How to demonstrate readiness to life and business through bold and audacious actions.

Episode References/Links:

Transcript

Brad Crowell: None of us are meant for everyone. But we all are meant for someone and some group of people because of who we are, how we communicate, the way we communicate, the vibes we put out, people will connect with you when they won’t connect with me or Lesley, right? They will connect with you and you will be able to help them in their lives. And it’s so easy for us to forget that. You know? We’re not for everybody. But we absolutely are for some. Yeah we’re going to switch that so I’m going to just update that here.

—-

Lesley Logan
Welcome to the Be It Till You See It podcast where we talk about taking messy action, knowing that perfect is boring. I’m Lesley Logan, Pilates instructor and fitness business coach. I’ve trained thousands of people around the world and the number one thing I see stopping people from achieving anything is self doubt. My friends, action brings clarity and it’s the antidote to fear. Each week, my guests will bring Bold, Executable, Intrinsic and Targeted steps that you can use to put yourself first and Be It Till You See It. It’s a practice, not a perfect. Let’s get started.

—-

Lesley Logan
Welcome back to the Be It Till You See It interview recap where my co host in life, Brad, and I we’re gonna dig into the audacious convo I had with Jennifer Szpigiel in our last episode. If you haven’t yet listened to that interview, you can feel free to pause this now.

Or you can slow, you can put Lesley on half speed for this episode.

Holy moly. What is wrong? I’m like, my knees and my teeth and my C’s

Brad Crowell
Jennifer Szpigiel. So you had this epic convo with Jennifer Spiegel.

Lesley Logan
She’s badass. If you haven’t yet listened to it, you should! Is this slow enough, Brad? You should pause this now. Yeah, and go back and listen to that.

Brad Crowell
Yeah, now just put it on 1.25 It’ll be good.

Lesley Logan
Yeah, so I live in a 1.5 speed. And occasionally, I have guests that are at the same speed as me and then you’re all fucking screwed. You’re gonna have to slow it down (…) I can’t talk slower when someone else’s faster. So you know, anyway.

Brad Crowell
Well, here’s the deal, y’all… (Lesley: Today’s Brad’s birthday.) Today is my birthday…(Brad: You are 41= Holy cow. Are you kiddin me?…(Lesley: hot damn) it says in the script. Hot damn.

Lesley Logan
It’s also international chest day. And we are also in Scotland. With my dad

Brad Crowell
Right now. At this exact moment. Yes. So probably driving down to Leeds.

Lesley Logan
Congratulations, though, Brad, just because last week, well, two weeks from when people listen to this, we told someone your age and they didn’t believe it…(Brad: That’s true.) They thought you were a few years younger.

Brad Crowell
Yeah. They said, they said early 30s, that works for me. Yeah. All right. Yeah. They thought it was early 50s.

Lesley Logan
That is not true. Anyways, we’re…

Brad Crowell
41, can’t believe it. It’s international chest day. I had no idea. My entire life. July 20 is chess day and I am a fanatic about chess that y’all have never heard me talk about…(Brad: really not enough.) Yeah, you’ve never heard me talk about, but I played on the chess team in middle school and high school.

Lesley Logan
When we watched the Queen’s Gambit, you were very integral in helping me understand why this was at all important.

Brad Crowell
Why the drama…(Lesley: there’s so much drama like if there hadn’t been dramatic) (…) there’s so much drama about the move of the chess.

I was like, I don’t get it. Anyways, happy chess day.

I’ve recently started watching these great YouTube chess clips where this girl is, she’s working on becoming a grandmaster and her mom is and they sit down in the park in New York…(Lesley: Oh, you play, he keeps showing me) and her mom like woops these people’s asses and they don’t even see what’s coming. And she looks like, you know, she just doesn’t come across as this confident chess person and she’s so smart. It’s brilliant. Love it

It’s just a side note. Can we just, like, if these morons are, it’s 2023. And they are assuming a woman cannot slay them at chess. They deserve to be slayed.

I think it’s this that they come out with this crazy bravado of like and it’s part of the like, it’s actually like a tactic. It’s like people sitting at a poker table where they, you know, they’re shit talking the whole time. And that’s supposed to get under your skin. So these guys tried to do that. And her mom doesn’t talk back at all. She hardly engages with them. She just plays the game. Destroys them. And then they don’t even know what happened. And the girl that watched, she’s also amazing. She’s, you know, she’s obviously in a family of chess players.

Yeah, I think all of them need to live in a world for a little bit of time where they just assume everyone’s better than them. Clearly their parents didn’t tell them that. Yeah, like mine did. Yeah, I go around the world going, everyone’s better than me.

Some of the videos are cringy as fuck because it’s like being mansplaining, Oh, God, just Oh, and you’re about to lose. Anyways. Well, also moving right along.

Lesley Logan
So while we are currently in the United Kingdom, over to Scotland, we’re gonna be in the United Kingdom tomorrow. Is that how it goes?

Brad Crowell 17:52
No. It’s not the United Kingdom…(Lesley: It’s not the United Kingdom. So sorry, you guys.) Scotland, Britain slash England.

Lesley Logan
Sorry, I’m in America. My history classes were shit. So it’s not. That’s not news. So we are going to be in Leeds tomorrow with our Mullet Tour you’ve been hearing all about. I’m excited for this. So we are so so excited. I have no idea if when you’re listening this that there’s any tickets left because it was pretty much sold out at the time that we’re recording this. So but you can go to opc.me/uk you can also just hit up our chat bot people. It’s not even a bot, hit up our chat. It’s real human beings, will get back to you at real human hours and they can tell you what you can purchase. That’s what’s so amazing about just hiring the whole fucking team. Next month is August and we are going on tour. Yeah, you should say it the way it’s written.

Brad Crowell
We are going on Toooooour! I wrote that.

Lesley Logan
Yeah, he did.

Brad Crowell
So it’s our West Coast summer tour. And we’re, we’re leaving Vegas going south towards Los Angeles, then going to coast all the way up to Seattle with a bunch of stops along the way. And then we’re gonna scoot back around through Idaho, Utah back to Vegas. So, if you’re anywhere in the vicinity of that 4000 mile loop, just go to opc.me/tour

Lesley Logan
If you are one of the third of US

Brad Crowell
Come hang out with us because we’d love to meet you in person

Lesley Logan
You guys, again, exotic cities that you were talking the coolest cities Redlands, Long Beach, you know, Long Beach is cool because it has all the rap songs.

Brad Crowell
Bakersfield, Hanford, Fairfield let’s go Modesto, Modesto Fairfield Bend Oregon, Portland, Seattle, Spokane, Idaho Falls, Salt Lake City, St. George…(Lesley: I’m sorry, all of them?). I’m working on it.

Okay, well, so some of those cities are not confirmed, we’re working on it, anything after Seattle…

By the time you hear this, they better be confirmed.

Lesley Logan
Okay. Well, they have to be confirmed. But the ones before Seattle are for sure confirmed and spots are selling out so fast. Yeah, I just want to say like, I’m so fucking proud of the people who are partnered with us on this tour because they are really bringing their community out and it’s not an easy thing to do and I’m just can’t wait to squeeze them all in real life. September it is Profitable Pilates Agency Mini Nine so this is our business coaching company and it is our week long coaching event and we only do it twice a year and to be honest we’re working very hard to do it once a year and will once a year be next year maybe

Brad Crowell
Maybe. Do not wait on this

Lesley Logan
Go to profitablepilates.com/mini to get on the waitlist, waitlist people get extra time. They actually get to join the group early. Which is kind of crazy. You actually while we’re on tour, can start getting coached by us before the actual event start.

Brad Crowell 
Yeah, like up to a month ahead of the event starting as one will be letting people in, so, that’s why you want to get on the waitlist. Okay, tell everybody. Don’t shush. Just just tell everybody profitablepilates.com/mini

Lesley Logan
(…) because to challenge an industry to actually make it a place where there’s so much abundance and people are all making money. Everybody has to know the secrets and air quotes to grow a thriving growing business. I talked to one of our studio owners yesterday she is 100% on track to surpass half a million dollars on a single studio…(Brad: Holy cow.) Single studio…(Brad: that’s so great.) Yes. So fucking great. I love that. Yeah. So we have another studio that last year barely missed a million dollars

Brad Crowell
Literally 10 grand shy. years in sales. So crazy.

Lesley Logan
Yeah. So amazing. So and if you’re like Lesley, I’m not moved, motivated by those numbers. I’m a solo person. Yeah, I got you back to baby. Got Your Back. We do home studios, solopreneurs. We help people go from brick and mortars to home studios. So anything in between, I don’t care. If you’re in a training program, or you’ve been teaching for 30 years, we are going to help you, if you are, if your business is not going the way you want it to go, then actually this is a great, this is a great episode. Go listen to Jen Szpigiel’s episode and listen to this because that’s why (…)

Brad Crowell
Well, so, one thing that I just wanted to say was for people who have been teaching for 20 years, or more whatever, you know, the reality is we get stuck in these ruts of that’s just how I’ve always done it. And we do that stuff, too. And we look back now and we go Wait, why are we doing it this way? So there are foundational things that we go through in Agency Mini that will really benefit your business, even if you’ve been doing it forever. And, you know, I think that, you know, basically, you could take this and maybe even simplify your life and make your existing business even more fulfilling for you. So yeah, absolutely is available for those who have been around the block as it were

Lesley Logan
All right. (…) October Cambodia. You know the trip, you know the deal. Yeah, you really should be signing up right now. November

Brad Crowell
Wait. So go to lesleylogan.co/retreat.

Thank you. November, we got something coming up. I can’t announce it right now because I have the details. But they’re not ready yet. (…) December winter tour.

(…) Well, we’ll share more detail about the winter tour after the summer tours are already booked up and out. So stick around for that.

Lesley Logan
But if you are jealous of anybody from Nevada, through Idaho, Washington, Oregon, California, then you need to be on the winter tour because that is where we hit. Not everyone else, but we hadn’t noticed (…)

Brad Crowell 
With all 40 other states. Just kidding!

Lesley Logan
No, that’s like 45…(Brad: I’m kidding.) We do not.

Brad Crowell
We do not. That’s not an option…(Llesley: So babe) tell me

It is your birthday. It is my birthday. And people need a fun fact about Brad.

Oh, well, y’all know I love cactuses. I just told you about my chess habit. I am a Star Wars junkie.

Lesley Logan
I don’t even know it’s a fun fact, didn’t know…(Brad: I mean, I don’t know, I’ve only talked about that a couple times.) You’re also a massive gamer.

Brad Crowell 
I am a gamer. I am a gamer. I actually love to play games. And I grew up choosing to play video games instead of watching sports. So when my family was playing, was sitting around the TV, I would quietly sneak out the back. And because no one was using the PC and I could play video games

Lesley Logan
I’m pretty sure our new favorite people in this world. I think they were so excited to hear that you were not sports people. And not only we’re not sports people, but when your family was watching sports, you left to go play video games. I’m pretty sure they’re now like that is what made them obsessed about you.

Brad Crowell
And I feel like there’s no, I just, I had to, Okay, first off, I got rid of my television like 15 or 20 years ago at this point, 15 years ago, I think. Secondly, I had to intentionally decide not to install video games on my desktop computer or my laptop because I was a PC gamer. So when I sat down on my computer, it was very distracting for me because like in the back of my mind it was always calling, Woo this game, this game, this game. So, I had to make the professional decision, or I would never work. I would just play video games all day. So now, when I game, I only game on my phone. And it’s like between, you know, like if I need to take a break or, you know, at night when I’m winding down or something like that.

Lesley Logan
When I met him he was in like some sort of Guild thing.

Brad Crowell
I was in a guild. Yes, that’s true.

Lesley Logan
So he was. So here’s the deal. What’s really funny is like, now fun fact about me.

Brad Crowell
It was, I’d like to say it was a community. And that’s so like, yes, it’s a guild and that’s nerdy and fucking like dorks. But I was in a community of people playing the same video game, and we would all chat with each other about the game.

Lesley Logan
Yeah, so we, so a couple years ago, we were on a drive to LA and something somebody disappointed me in a way that it’s hard to disappoint me, it’s actually doesn’t like disappointed me as a person. They will they they fail to show up for my community after committing to doing that. And that was a disappointment to me. And it pissed me off so much. And I couldn’t do much about it except for reschedule them. And I was so infuriated I downloaded a video game on my phone and Brad saw like this whole other side of me.

Brad Crowell
It was like the very first time in our entire history together

Lesley Logan
I was like in this game for two hours, I didn’t even speak and I was just and and he’s like, whoa, and I’m like, this is why I don’t have video games on my phone and it was a win recently…(Lesley: I’ve converted her people) I know, but it was an FYF recently that I actually put my phone on greyscale so yeah, I played my video game less. anyways, that’s fun facts about Brad and me. That’s why you’re all here. Okay, so um…

Brad Crowell
Well stick around. We’ll be right back.

Okay, now let’s talk about Jennifer Szpigiel. Jennifer or Jen or Jenny I think you call it a Jenny is dedicated individual who finds fulfillment as a mother of four while while nurturing her entrepreneurial, she’s, endeavors I was gonna say here, but she’s very entrepreneurial. She’s run multiple businesses. She embodies continuous self improvement, and inspires others to become the fullest versions of themselves through her platform, which is called Becoming Iconic. So she’s Jenny from Becoming Iconic, y’all

Lesley Logan
Jenny from the iconic block as well as like you’re just saying Jenny from the block. She’s Jenny from becoming Iconic

Brad Crowell
Go Jenny Szpigiel. Her last name is definitely a mouthful to spell so that’s why she goes by Jenny from Becoming Iconic.

Lesley Logan
Yes, yeah. You know, I love people who changed their names…(Brad: You did) Yes. I mean, I think it’s great that Michael is on by Michael unbroken. Who’s a go by it’s full. I think it’s great. I like I don’t know. I mean, my name is my name. But I’m we’re currently trying to change yours.

Brad Crowell
Everybody calls me Brad Logan.

Lesley Logan
You give it to people because it’s easier to spell.

Brad Crowell
Yeah, I don’t hate it. Yeah, it’s definitely easier to spell than Crowell. Yeah, it’s true.

Lesley Logan
Especially when a magazine goes by Cromwell

Brad Crowell
Motherfuckers. Put an M in there.

Lesley Logan
Sorry, guys. Side note. We’re not healed from this yet.

Brad Crowell
Not that I’m bitter about it, or anything

Lesley Logan
Brad’s finally been in a magazine. And we were interviewed together as a couple…(Brad: And I edited that shit) He said, please change my name. This is how it’s spelled, which usually it’s like, please change Lesley’s name. This is how it’s spelled. And they changed it in the article, but not in the actual like title. Yeah, just like the thing that’s big.

Brad Crowell
So yeah, yeah. Anyway, moving along. Yeah.

Lesley Logan
So let’s have a lie left. So she said the epitome of success is fulfillment. And one thing we talked about is like, all these people putting out the numbers that they make, this is the income I make every month and like, that’s why you should hire me or this the income I make on this. And I will say just sum it up. I actually do love women seeing the possibilities of income that can be made in a month or a year by anybody. I think it’s very important. In fact, I was listening, like, it’s very empowering it’s also like you got to see what’s possible sometimes if you don’t, if you can’t see it, you can’t do it right like you’ve got to be able to, like, there’s some people need to know that that’s an actual thing that’s out there. And I remember listening to another podcast where like, the woman was like, it’s so important for women to share salaries are making in a company so that when they go to negotiate for salaries, they know what is possible, sure to ask for. So I wanted to stay. I actually do love when women talk about money in that way. However, what we talked about that I wasn’t loving, what she’s not loving, is that some of these people are not telling the full story. They’re actually not sharing the journey that got there. They’re not sharing the actual behind the scenes and, I was telling Brad, I was like, I don’t know if we talked about it on the pod but like, there was this one reel that came up on my phone it was like this Airbnb made me this many 1000s of dollars plus 17 cents.

Brad Crowell
Was that the dude in the socks and he was facing to the side, like, I remember that ad exactly. It was beautiful. It was really well done. And

Lesley Logan
It was just his reel and it was like his, it was a post for him to sell you on hiring him on how to make income off of your Airbnb. However, when I saw that, because we’re educated enough, because we know how much it costs to like, do these things. I was like, but how much did the Airbnb cost? What are the cleaning fees? Like what are the other things? I have a client who has an Airbnb, and y’all she has had to replace so much fucking shit. So yeah, okay, maybe that income, but like, what was the cost of it. And so her big thing is like, we need to also normalize the full story. And we need people to actually know that they should know that full story, so that they are not thinking, Oh, my God, there’s something wrong with me because I’m doing something similar to them. And I’m not making that money.

Brad Crowell
Right. I mean, if you’re, if you’re like saying, I made $8,946.32 a week off of this thing, you know, it’s a bit weird, first off, but also, you know, I’m obviously watching your ad. So, how much did you spend on these ads? Like, you know, like, are you…? You know, that’s why you’re talking about the full story. And I think that that’s, honestly, it’s one of the things that we, I’m going to shift this over to something that I’m proud about, we are very transparent with our coaching, like how we run Agency, and we talk about these, you know, the hidden costs, as it were of running a business. And, you know, like, you know, even running, running a modest, like, home studio still has costs, right? You know, so (…)

Lesley Logan
Exactly. And the problem is, is that a lot of people don’t even include those costs. And that’s why they struggle with their business. Yeah, we are very transparent. Like when we’re coaching our group, I was talking about challenge, and I said, Okay, with 300 people sign up for this $90 workshop, we’re like, whoa, and I’m like, that doesn’t cover my payroll. If you actually grab a calculator, and you type it in, it didn’t cover my payroll, is it impressive? Yes. Am I proud of it? Absolutely. Sure. Is that all, I make all that money? No, I made money. And that money went out to disperse across the team, across our bills, across our expenses. So when we tell people, yes, you can make six figures on home business. Yes, you can make six figures at your solo studio, yes you can make a million dollars at a studio. We also share that you have to know your costs. Because otherwise, what’s the point of the million dollars? Why have that goal if it actually cost you $900,000 To get there, in fact, we had a girl who was so , she’s so want to make a million dollars a year. But when I looked at all of her, like, costs…

Brad Crowell
Yeah, she was hardly profitable.

Lesley Logan
It was a $900,000 cost. I was like, why are we going for this goal? Why not cut more costs and go for $500,000? And you can actually profit $300,000? Right. So like, why are we going for a million? So it’s just really, I just really, I, again, I think is absolutely important to normalize how much is possible to make in a given occupation or opportunity. But I do think we also need to normalize like, asking, How did you get there? Show me your work. Anyways, that’s what I love. I love that we talked about it. And I also think like, it’s again, just go back to her thing is like, it’s all about fulfillment. So you can go for big numbers, but if it’s not fulfilling to you, what’s the point? We’re not here to live on this planet just to make a ton of money. You can make a ton of money and be in a job you actually like.

Brad Crowell
Well, you can make a ton of money and be at a job you hate. And that’s not that’s not fun. Or you can make a ton of money like, Okay, the best case would be you make a ton of money and you love your job. The not great cases make a ton of money and you hate your job. Something that’s not great is that you love your job and you make no money. But what if you did you love what you’re doing and you’re making enough money?

Lesley Logan
Yeah, you’re making the money you want to make. And we have an episode coming out with Nicole Mitchell, which I cannot wait for you to hear where she actually talks about like how it is at… Absolutely, you should charge, you should figure it out how to monetize the things you love to do. Because you deserve to do the things you love to do. And get paid for it. Yeah, but that’s coming out. So anyways, it’s all about fulfillment. What did you love?

Brad Crowell
Okay. So couple things. First off, one thing she’s just kind of threw out there, which I thought was awesome. And it did shift straight into the conversation we just had. Getting success is the easy part. Holding on to that success is where you have to put the sweat equity in. And so I find this really interesting, because if you, I have been reading a book, right now that really talks about paying yourself first, right? is the general concept of the book, right? And something tha, like, having come from the startup world, where somebody makes a million dollar investment in the company, and then you just go to around and you spend a bunch of money over every month, and you figure out your burn rate, and all that kind of stuff. And whatever, you know, you have this like road until it all implodes on itself, like x months later. You know, it doesn’t, when you, when you flip the, when you flip it, and you’re working for yourself, and you’re, you know, trying to keep your expenses low and growing it and all the things, your expenses can get really, they can grow a lot, too, right? And so what she was saying was, I was making 30 to $40,000 a month in sales in my business, but my credit, my personal credit cards were maxed. My life was in shambles. I was really stressing out all the time, I was ashamed as fuck. And that wasn’t how, like, Okay, cool, I can go brag about this epic business. But again, lifting the hood being transparent. She said it wasn’t. It didn’t sit well with her. And so she had to shift everything, so that she could pay herself out and hold on to the success that she was creating in her business. And that changed her business slightly. But, you know, it allowed her to, to actually enjoy the process again. So and that said, one of the things that she talked about was gratitude. It’s a celebration in motion. Right? So it’s a practice, right? And when you, I think that it’s so challenging to step aside from the thing that you’re working on, and look at it from a third party perspective and be like, holy shit, this is pretty cool, what I’m working on and what I’ve done, or what I’ve accomplished, and to look at that and to celebrate yourself, right, she said, she had a client who made $100,000 in a month. And her entire goal for the year was $100,000. But she made it in a month. And then she was like, Okay, this is amazing. Now on to the next thing, right? And she was like, Hey, slow, slow down. Yeah. Because do you realize what you just accomplished? Like, you have to appreciate that you have to take the time to celebrate that. And I know how hard this is, because I’m not very good at it myself, celebrating, right? And that’s what I loved.

Lesley Logan
Maybe Brad needs to come in and do an FYF every once in a while.

Brad Crowell
Maybe, that’d be fun. Yeah, I’d be open to that. But she said, celebrating is a practice. Right? And, and that’s what kind of grabbed me, I thought, Oh, how can I work that into a consistent routine of mine, to look at what we got, and go back and reflect. So one thing that we did to go this direction was in our group, slack for our team, we actually created a wins channel. Yeah, that I’m in there literally every day. And I see all the things and I see this wins channel and it reminds me, Hey, what is a win that we can celebrate as a team. And that has been really good practice. Finding things

Lesley Logan
I’ve said this before on the podcast with one of our contractors who only does one thing with us, she only does our, our Amazon flashcard stuff. So she’s in there to communicate with us. But like, it’s so rare that you even see her in there. And she reached out to Brad and she’s like, You know what I love about your company? You guys celebrate all these wins. So you guys, she does this thing for so many companies.

Brad Crowell
Yeah, we’re just one of her clients. But when we when we invited her into our Slack, it was to the whole team and she’s like, whoa, okay, I’m part of this team now that I didn’t really even know existed. And so she gets to see the inner workings of, you know, some of the communication of what we do…(Lesley: And she loves it. We are her favorite clients, I think. I’m just gonna say it) putting words in her mouth. But yeah, we’ll take that.

Lesley Logan 
Whatever, I’m sure Mel loves me.

Brad Crowell
So, Jennifer mentioned rewarding yourself, like, here’s a couple of ways that you can celebrate with gratitude, rewarding yourself with fresh flowers, writing in your journal how you felt in the moment so that you never forget it. I think that’s something that I’ve been learning about a lot because we listen to a guy who has been sharing stories from his life over the past 40 or 50 years of his life. And every single night on this podcast we listen to, it’s a new story from, he’s clearly going back through his journals, and I was like, Well, I’m pretty sure I burned my journal after high school, you know, so I don’t have any of these memories. Not that I wanted to keep those memories that weren’t that awesome. But, you know, he journaled, he’s been journaling for decades. And so he actually has this crazy account of his own life, how he felt, what was going on, who was involved, what actually happened. And now, because of podcasting, he’s able to share those things, which I find really fascinating. But this made me think of episode three of this podcast with Amy Ledin.

Lesley Logan
She three or five.

Brad Crowell
Can’t remember. (…) Anyway, Amy Ledin. Amy has her daily affirmation cards. But she also has a card that I love. That is the her wins card. And when she’s feeling down, she pulls out her wins card, and she reads through all the wins. To help her own self, her own state of mind and remind herself the things that have happened through her journey that kick ass and actually will help her in this moment. So yeah, loving that idea.

…(Lesley: I love it too.) All right. So finally, let’s talk about those Be It action items. What bold, executable, intrinsic or targeted action items can we take away from your convo with Jennifer Szpigiel? First go forward and serve the people.

Lesley Logan
I love this. I actually, I know it’s your Be It action (…)

Brad Crowell
This is a great Be It action item, Brad. Your voice has changed. She’s hiding over here. Recognizing that someone somewhere in the world is absolutely 1,000% looking, hoping, praying for the service or product that you have to offer. And I think that that is so, we forget that, that there is a like we are, none of us are meant for everyone. But we all are meant for someone and some group of people because of who we are, how we communicate, the way we communicate, the vibes we put out, people will connect with you. When they won’t connect with me or Lesley, right? They will connect with you and you will be able to help them in their lives. And it’s so easy for us to forget that. You know? We’re not for everybody. But we absolutely are for some.

Lesley Logan
Yeah, I think that’s beautiful. Yeah. So, I liked the Be It acion item of making the bold audacious move. Hello, Be It!

Brad Crowell
Be it.

Lesley Logan
So, messy action. So, this is the most important part of it, stop waiting for life to show you show and prove to you that you are ready. You show life and business you are ready. And that is the ultimate Be It Till You See It because we, I see too many people waiting for a fucking sign to show that they are supposed to make a left or a right or go straight. And it’s like actually, you go right or left or straight. You do that because you cannot make a wrong decision. And, I, like, it’s like when I wanted to have a partner in my life. I showed the universe I was ready by pouring two cups of coffee every morning even though I was one person to drink those two cups of coffee. I show the universe I was ready for a partner in my life by not filling my holiday schedule for Christmas. I showed the universe I was ready by keeping Thursday nights open, like, that was me showing I’m ready for a partner, I have space, look at this space that I have created. And, like, if people are, like, sitting around waiting I know this whole episode is about business and I just hold about a partner but like it’s the same thing in your business if you’re wanting your business to be a certain dollar amount because you have this goal of giving back x number amount and you want to like pav these things, you want to buy a house, whatever those things are. It’s very valid to have whatever dollar amount you want is valid. You just need to know why you want it right. If you’re waiting for the universe to go, here’s your bag of money. Or go, Oh look here is this connection. No You have to go out and show the universe, I’m ready for that connection.

Brad Crowell
This is what, I talked about this all the time based on your ideal schedule webinar, right? Like, if you know what the schedule is that you want to keep for your business, and you’re teaching people at 9, 10 and 11am, and you don’t have a client at 9 and 10, then you hold those hours open for the clients that you will have. And you actually use those hours to go find that client.

Lesley Logan
Yes. I want to make sure you all know this. I say this all the time. And you can get that whole webinar for free. It’s called Ditching Busy. Yeah, yeah. Ditchingbusy.com. So if you want to be teaching in the mornings, and you are currently not, you don’t just sit in your house and like, clean and do laundry. You go and do actual things that would, would get you clients during that time…(Brad: And that’s the bold, audacious move) yes, your admin, all the other things you do for your business. They’re like, Oh, I’ll do it during that time, because I’m a client yet. No, that’s not what you do during your admin time

Brad Crowell
100%. You do not just like, you know, get through your emails while you’re waiting for a client to magically appear. If you set aside 9 to 10. That’s when you go find that client, you go out, you meet the people, you connect, you chat up the local business next to you, whatever, you got to be out there intentionally seeking the client that you’re supposed to have at 9 and at 10. Okay? And that I think, is the bold, audacious move, where, you know, Jennifer is talking about showing life and business that you’re ready, I’m ready for this client. You know how ready I am. I’m so ready. I’m out here finding the client. Yep.

Lesley Logan
Yep. I definitely, like made some moves in my business that were scary as fuck. But I could not continue going the same way I was, and expected my business to be different. Doesn’t work that way.

All right, I’m Lesley Logan.

Brad Crowell
And I’m Brad Crowell.

Lesley Logan
Are you going to be bold and audacious? How are you to become iconic? What were your takeaways from Jen Szpigiel? We want to know, we want you to tag the Be It pod, tag her and, you know, if you have a question or a takeaway, or a bold move, or maybe you’ve had like a win because of these podcasts, we want to know, I want to share with this podcast. So you can actually, it’s very easy. If you get the emails every Thursday from us, you can just reply back to those with those. Or you can DM us on Instagram or on YouTube. We’ve had some amazing people who have commented on YouTube. So you can do it there. Anywhere that’s easy for you. We can see it where we already are. We will make sure to share that on the show. And until next time, Be It Till You See It!

Brad Crowell
Bye for now.

Lesley Logan
That’s all I’ve got for this episode of the Be It Till You See It podcast. One thing that would help both myself and future listeners is for you to rate this show and leave a review. And, follow or subscribe for free wherever you listen to podcasts. Also, make sure to introduce yourself over on IG at the @be_it_pod on Instagram. I would love to know more about you. Share this episode with whoever you think needs to hear it. Help us help others to BE IT TILL YOU SEE IT. Have an awesome day!

Lesley Logan
‘Be It Till You See It’ is a production of ‘Bloom Podcast Network’.

Brad Crowell
It’s written, filmed and recorded by your host, Lesley Logan and me, Brad Crowell.

Lesley Logan
It is produced and edited by the epic team at Disenyo.

Brad Crowell
Our theme music is by Ali at APEX Production Music. And our branding by designer and artist, Gianfranco Cioffi.

Lesley Logan
Special thanks to Melissa Solomon for creating our visuals and Ximena Velasquez for our transcriptions.

Brad Crowell
Also to Angelina Herico for adding all the content to our website. And finally to Meridith Crowell for keeping us all on point and on time.

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