What’s the Story You’re

Telling Yourself?

Ep. 62 with Lesley & Brad

“We begin to believe the stories that we’re telling ourselves.”

Brad Crowell

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Show Notes

From the road, LL and Brad discuss the power in the narrative we create for ourselves and the importance of making “the thing” time-bound.

If you have any comments or questions about the Be It pod shoot us a message at beit@lesleylogan.co. Or leave a comment below!

And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at LesleyLogan.co/subscribe.

In this episode you will learn about:

  • Creating a business doing what you love
  • The stories we tell ourselves
  • Saying your story out loud
  • Making your “thing” time-bound
  • Using accountability to initiate

    Episode References/Links:


    Lesley Logan
    Welcome to the Be It Till You See It podcast where we talk about taking messy action, knowing that perfect is boring. I’m Lesley Logan, Pilates instructor and fitness business coach. I’ve trained thousands of people around the world and the number one thing I see stopping people from achieving anything is self doubt. My friends, action brings clarity and it’s the antidote to fear. Each week, my guests will bring Bold, Executable, Intrinsic and Targeted steps that you can use to put yourself first and Be It Till You See It. It’s a practice, not a perfect. Let’s get started.


    Lesley Logan 0:45
    Welcome back to the Be It Till You See it interview recap where my co host in life, Brad and I are going to dig into the innovative convo I had with Taylor Smith in the our last episode. If you haven’t yet listened to that interview, feel free to pause this now, go back and listen to that one and then come back and join us. (do do do) Oh, right. Okay, so y’all, Happy Merry Christmas. We’re past the Christmas holiday. I’m, if you’re listening to this, it means you survived. So, good job. We are also really excited because this means we opened the Agency Mini number six doors. (woo woo woo)

    Brad Crowell 1:21
    Yeah, we have.

    Lesley Logan 1:22
    So we are doing our sixth Agency Mini, end of January. It’s January 23, through the 29th. It is our seven day coaching program for fitness business professionals. All you Pilates instructors know and love it. And we’re really excited, the space is limited. And it is the early bird time when this comes out …

    Brad Crowell 1:42
    Yeah. That means that there’s a hookup.

    Lesley Logan 1:44
    It’s the hookup. And you know you are welcome to wait. (Lesley laughs) But we hope you don’t (Brad: You can) you can, you can, if you, if you’d like living on the edge and seeing if something sells out or paying more you might as well but you can go to profitablepilates.com/mini.

    Brad Crowell 2:00

    Lesley Logan 2:03
    M I N I. And snag your spot. Tell a friend who’s a fitness professional about it. It’s really super fun. We only offer it twice a year and …

    Brad Crowell 2:10
    And it’s going to be a snippet into our ongoing coaching program for fitness business professionals. (Lesley: Yeah) And it’s it’s gonna be a whirlwind. It’s gonna be very revealing for you in your business to see you know what you could do with your business. And you’re going to love it. It’s going to be really amazing. (Lesley: Yeah) So come join us.

    Lesley Logan 2:33
    Yeah, and we’re on our way to Miami. (Brad: Yeah, we are.) We’re going going back. Oh, that’s back to Cali sorry. That’s a wrong song. (Brad laughs) But anyways, we’re going to Miami and I’m so excited to see our friends and to teach on a rooftop. So, if you are in Florida (Brad: Yeah. The middle of …) (Lesley and Brad laughs) That’s the song. Come join us at Philaton. We’re gonna be on their rooftop for a sunset class.

    Brad Crowell 2:58
    Yeah, on the 30th. (Lesley: Yeah) Yeah. So if you’re trying to figure that out, go to onlinepilatesclasses.com/tour. (Lesley: Yep, yep, yep) Yeah, come join us and it’s gonna be great.

    Lesley Logan 3:10
    I’m so excited. I’m friggin’ loving this trip. I mean, we… in full disclosure, y’all, we are recording this pre trip so we have no idea how cold we’re gonna be, hot we’re gonna be comfortable …

    Brad Crowell 3:19
    No, I know. I know. (Lesley laughs) I literally done all the forecasts (Lesley: Okay) of every day that we’re gonna stay in the van.

    Lesley Logan 3:25
    And well, because we have an audience question from Erika Quest.

    Brad Crowell 3:28
    Well, the coldest that it’s going to be is going to be 22 degrees.

    Lesley Logan 3:31
    Which is way warmer (Brad: Yeah) than our last year’s trip. (Lesley laughs)

    Brad Crowell 3:35
    That actually should be tonight. (Lesley: Oh, okay) Meaning, we’re gonna be in Durango, Colorado.

    Lesley Logan 3:42
    So, if you’re listening to this in real time where you’re going to go back in time we’ve already (Brad: Yeah) done this. (Lesley laughs) (Brad: Yeah)

    Brad Crowell 3:48
    So you can ask us how that went. (Brad: Yeah) And then the the when we get, by the time we get down to Miami it’s gonna be you know, higher than the 30’s is gonna be fun. (Lesley: Yeah) Also, we’ll have a house down there.

    Lesley Logan 3:59
    Yeah, well, Erika Quest wanted to know. (Brad: Oh, good ole E-Q) (Brad laughs) Yeah, she wants to know ….

    Brad Crowell 4:07
    Is the van insulated?

    Lesley Logan 4:09
    Like, does she have to worry because do you know I don’t think I told you this. When we were staying the night in Vail last year which is our first night in the van and y’all we literally drove it off the lot, filled it up with all of our stuff and then took off for the East Coast and we went on like December 4th, it was like so early in December. It was eight degrees in Vail and (Brad: Yes, it was) we were actually pretty solid until August. Stood up from underneath the covers turned around and then just basically took all the covers off of us and we both like it’s so fucking cold! (Lesley laughs)

    Brad Crowell 4:38
    Yeah, it was it was definitely cold weather camping where you only were willing to get your, your oval of the top of your face out from some like you know, hoodies and blankets and things. Plus we had tons of blankets and three mobile space heaters I like to call them. Aka, the dogs and then August messed the whole thing up at four in the morning by standing up in the middle of the night and stretching, spinning around in a circle. (Lesley: Yeah) And laying back down (Lesley: Yeah) well, while proceeding to pull (Lesley: all of our covers off) all the blankets off …

    Lesley Logan 5:11
    And once they were off, it was too cold. But anyways, back to my story, Erika Quest woke up in the middle of night thinking we were cold. She had a dream that we were really cold. (Brad: When?) On that same night, (Brad: No way, that’s weird) Yeah, she texted me. And she texted me it was the that morning. And she’s like, “I woke up to a nightmare. I, did, are you guys warm enough? I had a dream that you were really cold.” And I said, “Well, that’s so crazy, because we were fine. We were totally fine and tell August stood up.” So anyways, Erika Quest, Brad did insulate the van.

    Brad Crowell 5:47
    The van is insulated, it is ready to go. Well, if you want to read along to our journey, our progress on the van, you can do that on the onlinepilatesclasses.com/blog. And you can actually see pictures and read about what we’re working on there. So that’s going to be a long, but very fun project. And we hope you join us for the journey.

    Lesley Logan 6:10
    Yeah, hopefully it’s not as long as it sounds, but hopefully … (Lesley laughs)

    Brad Crowell 6:14
    I mean, we’re definitely a year could be longer than that. We’ll see. Yeah. (Lesley laughs) Okay. All right. Let’s talk about Taylor Smith. (Lesley: Yeah, Taylor) Okay, so Tay… Taylor is a, she is a teacher-turned CEO, and is currently running a handmade sticker shop, Studio, Shop Studio Sisters on Etsy and is teaching others how to create a six figure salary doing specifically what they love.

    Lesley Logan 6:49
    Isn’t it so cool? I thought it was so cool. She and her sister make, made enough on Etsy to quit their in air quotes “real jobs,” and do what they love. And then because they figured it out, they’re teaching other people to do it. And I of course, I’m obsessed with that, because that’s what we do. But um, I just, I just love I don’t know, I just think it’s so great. There’s like, no stop if you want to do something. And and you do want to make it your living like literally you can make sticker making a living. And I did go on to Etsy for stickers. And it’s not like she has no competition, y’all. There is so much competition on the sticker front. It’s crazy. So, I’m super excited about them, what their doing.

    Brad Crowell 7:28
    They definitely was a little shocking that that is the what they make is only stickers and they’re all handmade. And they basically, that’s what they do now. (Lesley: I know) Is stickers. So that that was like, I listening to her share, like how the timing of it all was also really incredible. If you didn’t listen to this, go back and (Lesley: Yeah) figure out like, when did they start? The beginning of COVID. And within four months, within three months, she said she knew she should be quitting her job. (Lesley: Yeah) And focusing on stickers full time.

    Lesley Logan 8:09
    Yeah. Which is really cool. And also, like, very interesting. I didn’t realize when we were scheduling this, but our next week’s guest also started her company, right around the same time as the beginning of COVID. And so it’s like, you can think of, of that being like the worst time but if you can, if you have something unique and different, and you have belief and, and perseverance. (Lesley laughs) It’s kind of amazing what you can do. So, okay, um, one of the things I thought she loved was, well, there’s so many things we talked about, and I was really excited about but I really enjoyed her bringing up the story we tell ourselves that others will think about us. And I think that this is really interesting, because if anyone has ever taken the story that they’re telling in their head about what others will say and just say it out loud. I think it really does diminish its power. Because there are some I mean, we all tell ourselves different stories. You know, like I even I remember even when we moved here, I was like, “Oh my God, what are people going to think? We, we went from this tiny house to a really big hou… We went from a tiny, tiny, tiny apartment to this big (Brad: Yeah, 500 square feet.) Yeah, to to this massive space?” And, “Are people going to, like judge us? Were they going to think about us?” And what in the world, people were so excited about it, but in my head, I just was like, “Oh my God, people are gonna think that like, we ran out (Lesley laughs) this money, which we didn’t do.” But like, I don’t know …

    Brad Crowell 9:31
    Wait, what? I’m sorry. What?

    Lesley Logan 9:33
    I know. I just thought like, “Oh my gosh, I don’t want, I don’t want to feel like I’m, I didn’t I thought it would come off as bragging.” Like, “This is my new house.” When really it was like, literally literally the same bills. (Lesley laughs) We just moved. But like I just in my head, I had this weird story I was telling myself what others would think about our move. And it was so dumb because as soon as I said out loud as you can hear it’s like such a ridiculous story but we tell the stories to ourselves, and we believe that because thoughts become facts. And so it’s just really important. I think, I’m grateful that she brought this up. And I hope if you’re listening this whatever story, you’re telling yourself, I challenge you to say it out loud and actually, like, listen to the story. (Lesley laughs) Because you’ll probably laugh about it. Like, it’s kind of it’s really hysterical. Like, what I was telling myself, year and a half ago. (Lesley laughs)

    Brad Crowell 10:01
    Yeah, I think I think that when we, we begin to believe the stories that we’re telling ourselves, and that’s the crux of the issue is where we actually that that confidence, you know, when you see someone walk in a room, and they’re, and you and you’re like, “Wow, that person, they’ve got it together, they know what they’re doing.” You know, that’s a, that’s the way they see themselves. (Lesley: Mm-hmm) You know, that’s the story they’re telling themselves. (Lesley: Yeah) And so if you have a story, that you’re telling yourself, that you’re not worth it or not worthy, or no one should follow you, or listen to you, or whatever it might be. You know, when when you’re out there interacting with people, you’re actually you’re, you might not be verbally sharing that story. But you may be mentally sharing that story, your body language, the way, the way you phrase sentences, the, you know, the way your face is emoting things, you’re telling a story as well. (Lesley: Yeah) You know, so it’s really important that we have a positive conversation with ourselves. (Lesley: Yeah) So that when we’re interacting with others, they’re sensing that too. Now, I know that you can also like, you know, that’s, that’s something where it could be fake it till you make it, right, where it gets weird. And there’s all sorts of fascinating stories about people, you know, like …

    Lesley Logan 11:50
    Well, but that’s for like, that’s where is Be It Till You See It because like … (Brad: I was gonna say) after saying it like, I just remember. So this is my brainwave, everyone, like, as soon as we’re talking about this, I remember when I was in retail, this one guy, he would come in, and he was having, his personal life was a hot mess. But you would never know it because he’d walk in. As soon as he crossed the threshold of the store, his eyes would light up, his heart would lift. And he’s like, “Oh, I tell myself it’s showtime,” and I, (Brad: Oh, yeah) he doesn’t walk, he struts (Lesley laughs) all the way up. And he would have the (Brad: He chasse’s) best sales, 100%. And, and so in that moment, I learned something, when I became a sales, and I started managing that store that was like something that I told myself. And then (Brad: Yeah) when I became a Pilates instructor, oh my God, my first time I had to teach a lot of people was when my mentor literally called me up. She’s like, “I’m locked out of my apartment. I’ve got my dog. I can’t make it to the gym. (Brad laughs) Can you teach my class?” And I was like, “Yeah, yeah, I can go teach your class.” (Brad laughs) And she has been teaching for like, 20 years at this point, right? And so I go to, I’ve been teaching like, six months. And I’ve never taught more than, like, seven people at once. And, and so I go to teach this group class for her. And of course, everyone is like, disappointed because it’s not her and I’m like, “she’s locked out.” But in that moment, I didn’t fake it till I make it. I didn’t know I was being till I see, cuz I didn’t know that phrase existed. But I did say, “Okay, if I knew how to teach 30 people at one time. What would that look like? How would that feel? What would that be like?” And I just frickin’ did that. And that, within seven minutes, someone smiled. And like, I was like, “Okay, we’re good.” (Lesley laughs) So, but honestly, it was the story I told myself. I told myself, I could do it. I told myself that I had these feelings and things. And if I had told myself a story, like, “Oh, my God, everyone’s gonna think I’m a fraud. Everyone’s gonna think I don’t know what’s going on. Everyone’s gonna wonder what like, you know, like, like, “why the hell is she even a teacher?” No one’s gonna come take sessions with we. I would have sucked. (Brad: Yeah) I can tell you that right now. (Brad: Yeah) So anyways.

    Brad Crowell 13:56
    I mean, I actually totally relate to the, totally relate to the moment of your, you know, fellow fellow employee hitting the floor, because when I worked in restaurants, that was exactly the way that I was trained by one of my closest friends growing up. He said, “Whenever you pass through this doorway, you know, which was the kitchen into the restaurant floor. There is a smile on your face. (Lesley: Yeah) There’s no other option.” And I was like, “Oh, yeah.” And then then I learned that when I was, you know, 17. And so I took that with me for the rest of my time working in restaurants.

    Lesley Logan 14:33
    And it really does change. Like if you are having a bad day, and you’re going into work, and you just keep going, “I’m having a bad day. I’m having a bad day.” You are going to just have the frickin’ worst day but if you go, “Okay, today has the opportunity for awesomeness.” (Brad: Yeah) (Lesley laughs)

    Brad Crowell 14:46
    And what a, what a, you know, what a position to be dropped in where you’re like, “I’m teaching the class (Lesley: I’m teaching this…) today.” Okay. Yeah. Good for you. (Brad laughs)

    Lesley Logan 14:56
    Yeah. So anyways, just the thing, the fact is, I really did love that she brought up about the stories we tell ourselves or other people think, truly tell yourself a different story. That’s the coolest thing about stories, you could just tell a new one. I mean, like, it’s, you know, that’s what stories are for. So what did you love?

    Brad Crowell 15:12
    Okay, so she said that the importance of holding yourself, she talked about, sorry, the importance of holding yourself or having someone hold you accountable to your time off. (Lesley: Oh, do do do) (Lesley laughs) And I know, the reason that this was a thing for her was because she’s in business with her sister. (Lesley: Mm-hmm) So presumably, she’s around her sister often. And the two of them kind of trade off, checking out, you know, like, because because she also said that they work on different time schedules. (Lesley: Yeah) Because her sister is a super early riser, like up at four or five in the morning, and then working on design. And that made me laugh, because (Lesley: Yeah) I know someone like that. (Lesley laughs) So do you all. (Lesley: That’s me) That’s Lesley. Yeah. So you know, and then obviously, she works hard all day. And then I’m also, I’m on a totally different time zone, or time schedule. Where I get up later, and I stay up later. And so what we’ve identified is that the best time for us to be having the brainstorm sessions or whatever, is actually the middle of the day. And that’s when both of our brains are firing at full capacity. But it’s very easy for, you know, her to ask me questions about, you know, things the second that I wake up and me to ask her questions about things after she’s checked off for the night. And so we have to be, you know, respectful of each other’s time and boundaries. (Lesley: Yeah) With taking the evening off, or, you know, (Lesley: Yeah) sitting down and having breakfast, kind of a thing.

    Lesley Logan 16:02
    Yeah, when, and it’s not easy, but if you, it also is a work in progress, always. Because sometimes I get great ideas at like, 7pm. And then it’s like, “Well, now I’ve just opened up the door to work.” (Lesley laughs) But, um, but you know, having that person to be like, “Hey, let’s just enjoy the walk.” Or “Hey, can you put that in your ideas parking lot?” And, and also the, also the understanding that you can say it back like, “Hey, I’m actually off work right now. I love this idea. Can you (Brad: Yeah) just put it on another? (Brad: Yeah) Can you just set aside time to work on it?” So …

    Brad Crowell 17:23
    Yeah, and unless it’s a time sensitive thing, you know, that’s always a thing that can be like, “Oh, yeah, of course 100%. Yeah, I’ll throw that down. And we can discuss it tomorrow.” You know, so yeah. (Lesley: Yeah) And that’s, so that, I love that because I thought, well, first off, I live that, but also to I, I saw my parents do this. They’ve worked together and they still work together. Like, they’ve been married for 40 years. My mom started working when I was 12 years old. So you know, 14 years in to their relationship. So it’s been, you know, basically 25 years of them working together or a little more. And, you know, when they, when dinner was ready, when it was dinnertime. It was, they were, I don’t think I ever heard him talk about work, you know. So that was also something that (Lesley: That’s amazing) was a good example. (Lesley: That’s amazing) Yeah, it was a very rare occasion. Like, I mean, you know, most of my life, I guess I knew what my dad did. I just knew that he was an accountant, (Lesley laughs) but I never actually heard any of the specifics of it, you know, (Lesley: Yeah) during the day, even though they worked together. (Lesley: Yeah) So …

    Lesley Logan 18:35
    That’s cool. I like that. Well, (Brad: Yeah. All right.) here we go, something for us to keep working on. Okay.

    Brad Crowell 18:40
    Let’s talk about the BE IT action items from your conversation with Taylor Smith. What bold, executable, intrinsic or targeted action items can we take away from your interview with her? I’m just going to jump in. The one, one thing she said towards the end was to make “the thing”, right, because she started a sticker company and that’s, you know, like, to me that seems like that, “Okay, that’s, that’s surprising.” I would, I don’t think that would have been my thing, by by any means. But make “the thing”, whatever yours is, time bound. (Lesley: Mm-hmm) Okay, and this this is so important for whether you’re starting a company or you want to read a book. I mean, it doesn’t matter what “the thing” is. If you don’t associate a deadline with it, (Lesley: Yeah) it will always be just something that you want to do instead of something that you’re going to do.

    Lesley Logan 19:43
    Well, I think we and I’ve talked about this before it’s it’s okay to move the time-boundness you put on it. (Brad: Yeah, I think that’s true) If you have an honest conversation, “Why am I moving this time?” Like we wanted to have the profitablepilates.com website up. Think it was in frickin’ March. It didn’t get done until the summer. But it wasn’t because we weren’t working on it. It’s just because as we were working on it, “the time”, we’re like, “Oh, this is a bigger project than we actually anticipated. We’re going to need X amount of more days to do it.” So …

    Brad Crowell 20:14
    We also decided to add functions and make it (Lesley: Yeah) fancy and do all sorts of stuff, right? So …

    Lesley Logan 20:19
    So as long as you’re actually taking action on it, if you need to move “the time”, it’s fine. But having the time bound piece part actually makes you take some action. And if you don’t take action, you won’t have clarity. So …

    Brad Crowell 20:33
    Yeah, I think it’s also like, like, I went back to, when we started learning Khmer (Lesley: Yeah) you know, we had a weekly class with our teacher, (Lesley: I miss that so much) I miss it too, actually a lot. We had a weekly class with our teacher and that time bound, you know, class seems very obvious, but, you know, it forced us to study, it forced us to go do it, it forced us to be in it, to (Lesley: Yeah) practice it, to think about it, right. And that’s something we signed ourselves up for, obviously, but you know, I, there’s a, there, it changes the game, when you have a deadline associated with it.

    Lesley Logan 21:14
    Well, and it’s an actually, that’s, I think, you can really start to figure out like, if one of the things you are as a procrastinator, a perfectionist, (Brad and Lesley laughs) by by setting aside some time slots, having things scheduled, it really does help you take that action and at least see if you like something, it’s also okay to do the thing during the times that you said and go, “I don’t really like this.” Great, now you know, (Brad: Yeah) now it’s no longer taking up space in your brain.

    Brad Crowell 21:41
    Yeah, I love it. Well, what about you?

    Lesley Logan 21:43
    My biggest takeaway, so I really like this one because it’s really comes natural to me. But this is, is not always about me. So let me explain this. (Brad laughs) So she said, “Be the initiator in your life.” And I don’t think that comes easy for a lot of people. And I, and I also think depending on where you are, mentally, that could be really hard. But I do still love this and what I am hoping to say is, if you can’t be the initiator in your life on something, you actually do truly want to do, like you’ve done, you know it like this isn’t like a should do. This isn’t like something you think you got to do, because everyone else is doing it. This is like, you want to do this, but you’re struggling with the initiation because enter perfectionist have some form of it here. Or maybe if some mental health going on, that makes you a little harder, right? You, my challenge to you is to add on, or find someone to help you take that first next step. So that could be a coach. Right? Like, especially if you are financially invested in something, (Lesley laughs) you’ll be surprised how much initiation you’ll take. Or it could be having an accountability partner, could be some just talent being it till you see it literally because then people are gonna be like, “Hey, how’s that thing going?” And so I there’s different ways to be the initiator in your life and, or get initiation to be on there for you to help you take some action. And so if it doesn’t come naturally to you, one of my top five strengths is activator. So it becomes ver… I get really frustrated, if I can’t just take action, like couldn’t drive me more crazy, but but if that isn’t you. Let’s brainstorm some ideas of ways that you can be the initiator in your life because the other, the alternative is you just waiting.

    Brad Crowell 22:20
    Yeah. I mean, well, it’s kind of like what we were talking about with the deadlines. And you know, also “the thing”, the importance of having someone hold you accountable to we said time off, but just hold you accountable in general. (Lesley: Yeah) You know, and, and I think but you know, I think also the, the, when you want something you’ll you’ll you will be willing to make change to make that thing happen. (Lesley: Yeah) You know, and so it, it really does depend on how, how much you want (Lesley: Yeah) the thing.

    Lesley Logan 23:34
    Yeah. And I think that’s also interesting to figure out. Like, if you’re not actually like, if you’re like nodding along with this, and then you’re still not initiating something. You may want to do a deep dive on, if you want that thing or not. (Brad: Yeah) Yeah. I’m Lesley Logan.

    Brad Crowell 24:25
    And, I’m Brad Crowell.

    Lesley Logan 24:26
    Thank you so much for joining us today. We are so freakin’ grateful for you. What a year it’s been. How are you going to use these tips in your life? Let us know by sending us a DM to the pod on Instagram and we’ll catch you on the next episode.

    Brad Crowell 24:37
    Bye for now.


    Lesley Logan
    That’s all I’ve got for this episode of the Be It Till You See It podcast. One thing that would help both myself and future listeners is for you to rate this show and leave a review. And, follow or subscribe for free wherever you listen to podcasts. Also, make sure to introduce yourself over on IG at the @be_it_pod on Instagram. I would love to know more about you. Share this episode with whoever you think needs to hear it. Help us help others to BE IT TILL YOU SEE IT. Have an awesome day!

    Lesley Logan
    ‘Be It Till You See It’ is a production of ‘As The Crows Fly Media’.

    Brad Crowell
    It’s written, produced, filmed and recorded by your host, Lesley Logan and me, Brad Crowell. Our Associate Producer is Amanda Frattarelli.

    Lesley Logan
    Kevin Perez at Disenyo handles all of our audio editing.

    Brad Crowell
    Our theme music is by Ali at APEX Production Music. And our branding by designer and artist, Gianfranco Cioffi.

    Lesley Logan
    Special thanks to our designer Jaira Mandal for creating all of our visuals (which you can’t see because this is a podcast) and our digital producer, Jay Pedroso for editing all video each week so you can.

    Brad Crowell
    And to Angelina Herico for transcribing each of our episodes so you can find them on our website. And, finally to Meridith Crowell for keeping us all on point and on time.

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