How to Find Your

Spirit Animal

Ep. 70 with Lesley & Brad

“Take one thing, really focus, and catapult it forward.”

Brad Crowell

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Show Notes

What does the crow symbolize for LL and Brad? Listen to today’s episode as they talk about not giving a fuck, dealing with overwhelm, and how to find your spirit animal.

If you have any comments or questions about the Be It pod shoot us a message at [email protected]. Or leave a comment below!

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In this episode you will learn about:

  • Dealing with overwhelm
  • Focusing on one thing at a time
  • Getting a spirit animal
  • Being authentically you, knowing not everyone will like you
  • The reverse chess game

    Episode References/Links:


    Lesley Logan
    Welcome to the Be It Till You See It podcast where we talk about taking messy action, knowing that perfect is boring. I’m Lesley Logan, Pilates instructor and fitness business coach. I’ve trained thousands of people around the world and the number one thing I see stopping people from achieving anything is self doubt. My friends, action brings clarity and it’s the antidote to fear. Each week, my guests will bring Bold, Executable, Intrinsic and Targeted steps that you can use to put yourself first and Be It Till You See It. It’s a practice, not a perfect. Let’s get started.


    Lesley Logan 0:44
    Welcome back to the Be It Till You See It interview recap where my co host in life, Brad and I are going to dig into the energizing convo I have with Jeanieva Faith in our last episode. If you haven’t yet listened to that one, feel free to pause this now go back and listen to that one thing, then come back and join us or do this and then go back. You know, just let it play while you’re cleaning your house. You do you. (Brad: do this, do that). Do that. Let us know how you like to do it. Do like a little recap first or the interview first? I’m intrigued. So y’all as you are listening to this, if you’re listening to it on the day it comes out or the days it comes out. We are actually finally launching our scheduling tool. It is. (Brad: It’s happening) Holy frickin moly. (Brad: Yep) So we actually were hoping to do this in October and then (Brad: November) November and (Brad: then December) December. And it’s now happened on January 30th. Holy, I’m so excited. We’ve been really working so hard. Our partners in crime with this tool are freakin phenomenal. They have thought of everything like.

    Brad Crowell 1:46
    This. The software itself, the app itself is like it’s incredible. It’s really impressive.

    Lesley Logan 1:52
    It is amazing. (Brad: Yeah) It is amazing. And I wish I had known about it when I was looking for a scheduling tool. So (Lesley laughs) So anyways, they uhm, they have partnered with us to make it so perfect for the Pilates businesses out there that we know so well. And I’m putting little coaching videos for you in there. So (Bread: Yeah), you get little doses of like advice on what you should be doing when it comes to memberships or not memberships or

    Brad Crowell 2:18
    Invoices (Lesley: Invoices) or chat tool, or online,

    Lesley Logan 2:22
    I got some upsell coaching tips in there, (Brad: Yeah) which I’ve always really wanted people to pay attention to. So anyways, if you go to

    Brad Crowell 2:31

    Lesley Logan 2:35
    True. Sign up for I’m doing a free webinar, because in honor of launching this app, I’m wanting to teach you all how to actually schedule your life. So that what you want to have in it is in it and how you can work on your business. And I’m just so freakin stoked. So it’s a free workshop. It’s one of my favorite ones to do. And then we’re going to show you how this tool is going to help you make what I just taught you happen. So anyways, whether or not you’re interested in the tool, you should just come to that because I’m literally going to teach you (Brad: Yep) how to time but also you should come because the tool is pretty freakin cool.

    Brad Crowell 3:09
    I meant I think it’s great. (Lesley: Yeah)

    Lesley Logan 3:11
    Okay, well, now, what is our audience question?

    Brad Crowell 3:16
    Okay, this week, we had a fun one, which is uhm …(Brad laughs) people always ask us, How do we do all the things? And in this week, they were specifically referring to how do you work on two projects or businesses? Without getting overwhelmed?

    Lesley Logan 3:32
    You’re gonna get overwhelmed …(Lesley laughs) (Brad: Yeah)

    Brad Crowell 3:36
    I think that overwhelm is nothing to do with the project at hand. I think it’s actually the way that we approach life.

    Lesley Logan 3:44
    I feel like we just told people Santa doesn’t exist. “And I’m so sorry, if your kids are in the car. I hope you’re wearing headphones”, anyways, (Brad: what?) though. Well, because it’s like, I think people think that like people are doing it all, magically or without overwhelm. And the pull back the curtain thing is, is that you get overwhelmed. (Brad: Yeah) And then you make changes. And then you’re on this new level, which means new devil, and eventually you hit overwhelm again. And so first of all

    Brad Crowell 4:11
    I also think that it’s, that’s where that’s why I think that, you know, if you keep bumping up against overwhelm, is if you take take the equation, there the the two things that are the recurring theme in that is you and overwhelm, right? So it actually has nothing to do with the thing that you’re working on. This is actually a mental exercise that we end up building up to this like, explosion point, and then we go back and it’s a cyclical thing, and it can be applied to anything that you happen to be working on.

    Lesley Logan 4:45
    Okay, two things has made me think of. One, you get to choose how you see the situation you’re in. So you can continue to see it as I’m overwhelmed. Or you can see it as a teaching tool for how you got there so that you can make changes. And so it’s a choice. So you can do that. Second, be mindful of when you’re saying you’re overwhelmed. Is this another version of procrastination, aka perfectionism. So those are a couple things. The other thing I will say is, you know, Brad, and I have one of our podcast, guests, Kareen Walsh, treated us to the Human Design test. And we (Brad: Yeah) are both generators. So if you’re wondering how we do it all, like, inherently, we’re born to do that. We also have a team of 20. And we have this many people, because every time we hit overwhelm, we figured out how can we at this now that we’re at this point, what needs to be outsourced? So really, when I’m at overwhelmed right now, and I’m at it, because a lot of things are happening all at once, and I have a vacation coming up. So I’m very excited about that. However, another thing that we will say from experience is be really mindful if you’re trying to grow two things at once, from start, because it’s just you cannot do it.

    Brad Crowell 5:59
    I think that if we were to go back and do it all over again, we would have picked one. (Lesley: Yeah) of the three companies that we run, (Lesley: yeah.) And it would have been, it would have made everything a lot easier. Because think about it, if you let’s just say that you have like, let’s say you’re an idea machine, like Lesley is an ideas machine. And if you decide to, you know, act on all those ideas at the same time, you’re going to have a lot of slow progress. And that is basically what we’ve been doing for years, now. If we had been able to take one thing, really focus on that and catapult it forward. Get market share lots of users make a bunch of money, etc, etc, etc. Once we have would have had a team infrastructure, all of this thing in place for that one amazing thing. Imagine then, adding a second thing to that one thing, where you already have a huge client base, a huge thing, whatever. Like, it’s just a better way to do it. (Lesley: yes) And And here, I know, like, you know, there’s a fear of what if somebody has my idea? Well pick the better of the two ideas of focus on that one.

    Lesley Logan 7:13
    And also read the book, Big Magic, like ideas want to be born, and it’s okay, if someone has no idea, even if you act on your idea, you know, it’s still gonna be different. So don’t worry about that too much. Please don’t ever ask me like, which one will we’ve chosen? Don’t make me choose my babies. But but it is true. Like we we definitely have a lot going on, we’ve had to hire for that. And when we hit overwhelm, we figure out what is the root cause? How can we change that? And then we start thinking like, well, when can we change that. So that also helps because it’s like a light at the end of the tunnel, like a light at the end of the tunnel. It’s like, “oh, okay, if I just get to that point, then we can bring on.” So we’re at the point where we’re bringing on someone else to help me because I’ve hit the I’ve hit the ceiling again.

    Brad Crowell 7:37
    We can get specific. So Lesley, if you don’t know, has for, I don’t know, almost 10 years, basically been writing everything. (Lelsey: I write everything.) So emails, like newsletter, emails, blog posts, descriptions for everything, all all of the social media.

    Lesley Logan 8:21
    Every class description, every YouTube tutorial, every flashcard, every newsletter for all three companies, uhm …(Lesley laughs)

    Brad Crowell 8:28
    And what I’m not kidding (Lesley: all social media for three Instagrams), Yeah, …(Lesley laughs) like years ago, when we were trying to figure out, you know, like, how do we figure, you know, how do we describe ourselves? I literally used to introduce her as an author and a writer. Yeah, that’s funny, right? Because we all think of her as Pilates. But the amount of writing that she was doing was as much, if not more than teaching, you know, and that was kind of that was kind of amazing. And what we’ve effectively identified is that right now, today, a lot of her time is still going towards writing. And that’s where she needs to be uninterrupted. Don’t bother me, I gotta focus, I need an hour, any two hours, any three hours to get this stuff done.

    Lesley Logan 8:35
    We literally have a light that I turn on that says, “sssssh” …(Lesley laughs)

    Brad Crowell 9:12
    So what we’ve identified now is, wouldn’t it be really cool if we had someone help? You know, with this kind of stuff, you know, someone that could, you know, help with maybe writing a newsletter on her behalf or something to that extent?

    Lesley Logan 9:26
    So Brad’s been writing the newsletter. (Brad: So, yeah) …(Brad laughs)

    Brad Crowell 9:29
    So the temporary solution is that I’m writing the newsletter.

    Lesley Logan 9:33
    You know what, I love the people, okay, here, I’m just gonna side note. Every person I’ve talked to like on the phone, or in person, they’re like, Oh, my God, I’m getting newsletters from Brad. I love it. And I’m like, I’ve been writing to you for years, (Brad laughs) You haven’t said anything you’ve ever said. I love it. No… (Brad: Smallest violin.) But anyways, yes, Brad is correct. So we’re at the point where I need someone to do some transcribing of some lives that I do. (Brad: Yeah)

    Brad Crowell 10:01
    Just to help out and effectively, you know, she was talking about outsourcing. But we now it’s insourcing because we’re bringing them on the team, and they’ll be actually part of the team.

    Lesley Logan 10:09
    So if you are, if you’re a copywriter. (Brad: Yeah) And you you like to say the F word a lot, but not on paper …(Brad laughs) I’m really interested in talking to you. But anyways, that’s a great question. And I, I, I am so sorry that we couldn’t just say just get over, you can do it. I would love to it’d be so much easier. But the reality is, is overwhelm is such a great, it’s almost like a flashlight of “Do you really want to be doing this?” If yes, then what do you have to do to like make room from the ceiling and the crown of your head so you’re not so overwhelmed? (Brad: And if no?), stop. …(Lesley laughs) Stop full permission to quit. Oh my god, we can quit things people we can. Okay, so this is so fun. Thanks for that question.

    Brad Crowell 10:56
    Yeah that’s a good question.

    Lesley Logan 10:57
    You can send your questions into the Be It pod on Instagram, or send us your bold moments. We really, really really love hearing how you use our guests, be it action items or just like anything, just tell us what your boldness is. We, I want to be inspired.

    Brad Crowell 11:14
    Okay, now let’s talk about Jeanieva Faith. As the ultimate creator of safe spaces, Jeanieva Faith is a Reiki Master Teacher, founder of Tales from the Stripped and is a heartbreak/ breakup coach. That was kind of cool. (Lesley: I think that was everyone needs one of those). Yeah, from dancing your way to confidence to working with your energy. Jeanieva helps individuals get bold and honor every piece of their story.

    Lesley Logan 11:43
    Ah, well, I really enjoyed her. I said this on the pod. I met her through a random panel that I was on for Jonah Vargas. And I was like, “Oh my God, a Reiki person in real life” …(Lesley laughs)

    Brad Crowell 11:57
    IRL Reiki? …(Brad laughs) (Lesley: Oh my God…)

    Lesley Logan 12:00
    Like, what do you what it’s like a unicorn, and she had pink hair. So it’s like a unicorn. Um, but I really, I have to be honest, I really loved when she talked about meeting your spirit and all because you also know this, but okay, I’m gonna take you back in time. It’s 2008 and I’m becoming a pilates instructor and I am driving across town from Venice to Beverly Hills. For those you know, LA no one really does that, but yes, I used to cross the 405 I was not AWOL. And I would go to Beverly Hills, and I was driving. And it was early in the morning. And these, this murder of crows (Brad: murder) flew in front of my car, as I’m driving. And I was like, “Oh my God!”, and I like didn’t hit any of them. But I was like, “that was so close”. And then one boomerang back. And I swear I had to look back at my rearview mirror, make sure they’re flying away. And it really like, it’s so weird, like pigeons flying for your car, all the things, squirrels and you don’t go “oh my god”. I mean, it’s like you don’t want to hit them. But like this one, I got to the studio. And the client that I was teaching that day, it was the first time I was meeting her. And something came up about weird things in the morning. I said the weirdest thing just happened to me and I told her the story and she is a medium. And she said oh, I think you just met your spirit animal. And I was like “a crow? aren’t like those like for like witches” like I don’t understand. Anyways, I look up crows. They are frickin the best spirit animal like really, really awesome. They’re so freakin smart. And so I got really excited. So every time I saw crows, I was like, Good luck. Good luck. Good luck. Okay, fast forward years later, a lot of years later, what is this? 2008 So now in 2013. I meet Brad. We don’t get to dating until 2014. So it’s like November of 2014. We’re going to Raine’s wedding. Do you remember this, Brad? (Brad: Yeah), those are my dog’s ears. (Brad: Santa Barbara) So we’re in Santa Barbara, going this wedding. And we’re walking down State Street and there is a black raven painted on a doorway. And Brad says to me, I always thought I’d have like a company called like the white Raven. And I was like, oh, yeah, (Brad: I do remember that) You remember that? Yeah, that’s so cool. And so anyways like ravens look like crows. Okay, anyways, if you haven’t looked at how Brad spells his last name, it’s crow. E L L? Okay, now, here we go. That night after the wedding. We’re in this hotel in Santa Barbara. It’s freaking awesome. I have a dream of a crow flying through the air with the ribbon LL out of its mouth. And Brad and I had agreed that I would never bring up marriage however we were at a wedding. I didn’t bring it up. He got invited by my friend. Okay, but I had to tell him this dream because I was like that’s so weird. So then I told him about this dream with the CROW and the ribbon at… do you remember this? I told about this like the ribbon is spelling LL, if you look at his last name, CROW e LL So he looks like an en passant LL, my initials. Alright, you’re still with me? You’re still with me. So then when he finally proposed to me because he got his shit together and he figured out that like I’m the best.

    Brad Crowell 14:53
    Oh, yes. Oh, yeah, I remember that. Right, right. (Lesley: Yeah, I’m the best) …(Brad laughs)

    Lesley Logan 14:59
    We, we were getting my plan for our wedding. And for whatever reason we decided to get tattoos because we thought that would be a genius. It is genius. Anyways, we got a CROW with the LL spelled out well.

    Brad Crowell 15:12
    I can jump in on that because my so my cousin is an artist, she’s a painter. And so I reached out to her and explained to her, Hey, would you be able to do like a watercolor of a crow holding a ribbon blowing out with an LL in the back? And so she, you know, sent over a draft I was like, “Yeah, that’s really cool.” And she and she painted it. Yeah. And then that actually is what turned into the tattoo.

    Lesley Logan 15:40
    And then it also became a tattoo at our wedding because everyone got to have their own fake tattoo version. (Brad: yeah temporary tattoos) That’s a different story. Later anyways. Now, Brad has a company called As The Crows Fly. It’s not white Raven, but it’s pretty freakin close. So y’all, this story all the say is, you may have met your spirit animal. And if you have, I highly suggest you go through the research of it. And if you haven’t, pay attention, it’s probably like pick pick, pick, pick, pick or flying in front of your car, or I don’t know. But they’re these. These are little they’re signs everywhere. And I know this can get really woowoo. This is a one whoo show and I frickin love it. So get your spirit animal. Okay, what did you love it? She said …(Lesley laughs)

    Brad Crowell 16:27
    I forgot we’re doing a podcast right, okay. All right.

    Lesley Logan 16:32
    But don’t you think it’s crazy? You wanted to have a business about a Raven. And now you have a whole company called As The Crows Fly (Brad: It’s true) We have retreat space. We named a road in Cambodia. Like you couldn’t have crow any you like, where else do you want it? …(Lesley laughs)

    Brad Crowell 16:48
    Okay, I really loved when she very in an offhand way. Said you know, Reiki is not religion. Reiki has no deity. (Lesley: I think it’s cool. I didn’t know that.) I didn’t know that. I it’s it’s a Japanese art form. Right? And basically, it’s an energy exchange. Right. And, and I, I don’t know, I just, she said, I grew up in a very Christian world, you know, and then, you know, but this effectively put me in touch with my emotional side, you know, my energy side in a way that, you know, there is no conflict between the religion that she has, and the practice of Reiki that she has. And, and she didn’t really go too in depth into this, but that I heard that whole thing. And I walked away with that, because I always thought it was kind of weird. And I didn’t really know anything about it. And I just was like, Well, you know, I don’t whatever that is, I don’t know if I’m down with all that.

    Lesley Logan 17:53
    Well, cuz, it’s, I mean, like, I don’t know, you saw the craft as our first date, everyone. (Brad: Oh, yeah. Okay.) It’s like, you know, “why’s a feather stiff as a board”? And it’s like hands over a body. And so people can think of Reiki as like some sort of like, weird craft, but like, it has no deity so it isn’t it like and I do think for those people who are Christian, we have lots of Christian listeners, Brad and I went to Christian colleges, by the way, you wouldn’t know by my foul mouth, but I did And i …(Lesley laughs), and I you know, I struggle a bit because I like to, I like to tell my parents like you can be Christian and Buddhists and they get stuck on the on the idol. They get stuck on the god, they get stuck on that and like, and Reiki doesn’t have that. So like, I think dive all in go find a Reiki instructor or call Jeanieva. I think she has it virtually too. So I don’t know. Yeah, I don’t wanna put words in her mouth.

    Brad Crowell 18:41
    Well, anyway, I thought that was actually really surprising. I didn’t, I didn’t know that. So I’m very excited to have listened to her talk about her experience, and how, you know, Reiki has helped her really stay more in touch with her emotional side.

    Lesley Logan 19:01
    Well, and in all this, it’s so funny, because it’s, I don’t know, it’s like what you pay attention to, but I’m doing this training on breathwork. And it’s trauma informed. And we spend a lot of frickin time with our emotions, like a lot. It’s not something I love to do. And and then, you know, I of course, I found her before I even started this program. And I actually think that the, like, the keys to like, peace and love are just a lot of people getting in touch with their emotions. And so if you are struggling with that, and you don’t like therapy doesn’t sound like you know, as fun as doing laundry. Like we like to say then I highly recommend checking in with a Reiki instructor because you’ve got to get in touch with those emotions, y’all. So

    Brad Crowell 19:46
    Yeah. All right. So finally, let’s talk about the big action items. What bold, executable intrinsic or targeted action items, can we take away from your conversation with Jeanieva Faith? I’m gonna jump in here and say, have an “I don’t give a fuck attitude.” I kind of thought this was cool her … (Lesley: I don’t give a fuck, I don’t give a fuck, I’m gonna give a fuck) …(Lesley laughs)

    But the you know, she said this is something her teacher said because it would bring her the people, friends clients, you know things into her life that she wants around her. And, well, I think that,

    Lesley Logan 20:31
    Well, it just helps you show up more authentically yourself. And that’s the hardest part because people say, like, people say all the time, just be your authentic self. Just be your authentic self. (Brad: I mean, in fact, I think that like) Good luck without giving a fuck.

    Brad Crowell 20:43
    A couple of, yeah, right. A couple of episodes ago, I think I said, How do you even do that? Because you have to know yourself, if you’re going to show up authentic, you know, as yourself authentically. And that’s hard to you know, admit who you are to yourself. (Lesley: Well you might like parts of you. And that’s actually okay.) Right. Yeah, sure. And I guess that some people who don’t give a fuck still don’t like parts of themselves. But I think that if you I don’t, I don’t say this in a way. That’s like, you know, don’t have, you know, a moral compass or don’t have any of that kind of thing. But I do. Like, it’s not like you’re, you know, out to hurt other people and you (Lesley: Right) and you’re not caring for other people. But having an “I don’t give a fuck” about the way you’re perceived in the actions that you’re doing, is a very freeing thing. Because when you are, if you’re constantly worried about how people are thinking about you, you’re going to do you know, you’re going to act according to how you think they’re thinking about you, which is like a reverse chess game …(Lesley laughs) It’s so it’s so funny. People are like, I don’t play chess, like you fucking do every day with the way you you carry yourself around people. You’re acting in a way that you’re imagining they’re thinking about you. (Lesley: Stop right now. That’s so freakin brilliant). It’s like, you know, so anyway, if you what if you didn’t care about the way that they think about you, then you could just be.

    Lesley Logan 20:50
    Well, okay. Oh my god, my mind is blown right now.(Brad laughs) my like, you know, and all the ideas hit like I have a crash course on ideas in my brain right now. But here’s what I think is thank you for prefacing, like this is not a “I’m going to hurt people because I don’t give an F.” This is not like, you know, throw two sheets to the wind and just do whatever you want to do. It is though, recognizing that you are not a taco and not everyone’s going to like you …(Lesley laughs)

    Brad Crowell 22:40
    I love that you keep coming back to this.

    Lesley Logan 22:41
    This is well you know what my friend Kara Lamb I don’t know if she listens to this, but I’ll have to let her know. She wrote I just don’t trust people who don’t like tacos. Just don’t trust people don’t like tacos. And I was like people don’t like tacos? You can have a taco made of Hickok like there’s not like there’s so many flavors of tacos out there. But I say this because I wish I had been told not everyone will like you when I was growing up. I would have not become a perfectionist. I would have not tried to go okay, how do I make sure I don’t step on anyone’s eggshells. Like how do I like make things like so precious? Like so? We’re trying to find different ways of making you understand like not giving a fuck is not hurting people but most importantly is especially not hurting yourself because you playing chess like Brad was saying, like it’s like reverse Yoda. What does that whole thing? It’s like reverse reverse. Reverse psychology and reverse. So …(Lesley laugsh) but I just I you are right. It was a couple weeks ago where like how do you know how to be authentically you? And I really do think it’s like just being okay, that not everyone’s gonna like you. But most importantly try to really like yourself and show up as that person. (Brad: Yeah) Like at the end of the day. Did you like how you are today? That is like the simplest way of not giving an F.

    Brad Crowell 23:54
    That’s pretty powerful.

    Lesley Logan 24:00
    Thanks. Anyways, I’m Lesley Logan.

    Brad Crowell 24:03
    And I’m Brad Crowell.

    Lesley Logan 24:04
    Thank you so much for joining us today. How are you going to use these Be It action items in your in your life, I for sure want to know Brad wants to know (Brad: I want to know) we’re gonna you’re gonna do is you’re gonna screenshot this, you’re gonna tag us to be at pod and you’re going to tell us your bold moment where you didn’t give an F and you are authentically yourself or what you learned about yourself. If you have questions send to the Be It pod, and until next time, we’ll catch on the next episode. (Brad: Bye for now.)

    Lesley Logan
    That’s all I’ve got for this episode of the Be It Till You See It podcast. One thing that would help both myself and future listeners is for you to rate this show and leave a review. And, follow or subscribe for free wherever you listen to podcasts. Also, make sure to introduce yourself over on IG at the @be_it_pod on Instagram. I would love to know more about you. Share this episode with whoever you think needs to hear it. Help us help others to BE IT TILL YOU SEE IT. Have an awesome day!

    Lesley Logan
    ‘Be It Till You See It’ is a production of ‘As The Crows Fly Media’.

    Brad Crowell
    It’s written, produced, filmed and recorded by your host, Lesley Logan and me, Brad Crowell. Our Associate Producer is Amanda Frattarelli.

    Lesley Logan
    Kevin Perez at Disenyo handles all of our audio editing.

    Brad Crowell
    Our theme music is by Ali at APEX Production Music. And our branding by designer and artist, Gianfranco Cioffi.

    Lesley Logan
    Special thanks to our designer Jaira Mandal for creating all of our visuals (which you can’t see because this is a podcast) and our digital producer, Jay Pedroso for editing all video each week so you can.

    Brad Crowell
    And to Angelina Herico for transcribing each of our episodes so you can find them on our website. And, finally to Meridith Crowell for keeping us all on point and on time.

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