How to Match Your

Online Presence with

the Offline You

Ep. 328 Chelsea Peitz

“We’re creating content that positions us as an authority in our field.”

Chelsea Peitz

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Bio

Chelsea is an esteemed keynote speaker and content coach who leverages the power of human-centered marketing in today’s tech-focused world. Drawing from her wealth of knowledge and industry expertise, Chelsea delivers innovative techniques and essential guidance that challenge traditional approaches to social media marketing and social selling. Her presentations inspire audiences to cultivate meaningful relationships, highlighting the profound impact they can have on professional success.Chelsea’s impact is felt not only in the real estate industry but also across other sectors, as she coaches and educates tens of thousands of agents and loan officers each year. Professional associations, Fortune 250 corporations, and industry conferences all recognize the immense value she brings. The caliber of Chelsea’s work has led to her being sought after by the biggest names in real estate. Multiple times, she has been invited to address their employees and teams, sharing her invaluable insights on personal branding, video optimization, and social media strategies.

Show Notes

Chelsea Peitz, a former real estate professional, shares her journey with Lesley to becoming a social media and marketing expert. She discusses the importance of aligning your online persona with your real-life self, focusing on heart and humanity over hacks and hustles. Chelsea opens up about her challenges with OCD and how it shaped her unique approach. Learn valuable insights on genuine content creation and building online connections.

If you have any questions about this episode or want to get some of the resources we mentioned, head over to LesleyLogan.co/podcast. If you have any comments or questions about the Be It pod shoot us a message at [email protected].

And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at LesleyLogan.co/subscribe.

In this episode you will learn about:

  • How to merge your real-life persona with your online presence for authentic content creation.
  • How Chelsea transformed her neurodivergence from a challenge into a unique strength in her career.
  • The power of forming deep, genuine connections through social media platforms.
  • Strategies to overcome common fears and insecurities associated with creating online content.
  • How meaningful conversations, not just content, can significantly enhance your social media impact.

Episode References/Links:

Transcript

Chelsea Peitz: You know, in my opinion, the only original content is three things: the person which is your face and voice; the personality which is the, you know, things that make you you, your flavor, your personal brand, the things that you like; and then last but probably most importantly is your perspective, the point of view, the lived experiences, and that’s the part that gets really scary to share.

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INTRODUCTION

Lesley Logan
Welcome to the Be It Till You See It podcast where we talk about taking messy action, knowing that perfect is boring. I’m Lesley Logan, Pilates instructor and fitness business coach. I’ve trained thousands of people around the world and the number one thing I see stopping people from achieving anything is self doubt. My friends, action brings clarity and it’s the antidote to fear. Each week, my guests will bring Bold, Executable, Intrinsic and Targeted steps that you can use to put yourself first and Be It Till You See It. It’s a practice, not a perfect. Let’s get started.

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Lesley Logan 1:04
All right, Be It Babe. Okay, this is really going to be a lot of fun. First of all, our guess today is just an epic human being you’re going to love getting to know her story, you’re also going to immediately start following her. And you’re going to just love watching her stories and her life. She’s just a colorful human being that just brings like joy to your face. Her name is Chelsea Peitz. And she has a really nonlinear amazing story of what got her to where she is now that you will, when you look her up, you’ll see that she does incredible social media content, education and coaching, but in a way that is different than any social media content creating coach I’ve ever watched. It is so approachable. And I promise you this interview is not about social media, because I know not everyone. I know you’re like social media. Look, you I really want you to listen to her journey. Because there are ups and downs. There are these amazing highs. We’re like, oh my God, she’s made it and then really an equal opposite lows. And I think it’s so important that you hear a woman’s story about that because it’s what you know that when those things have happened to you, or when they happen to you, or if they happen to you and it doesn’t reflect poorly on you and those actually can be a launchpad. So I want you to listen to her story at the beginning. And then for those of you who do want to hear how to like not hate your social media so much, there’s some really great tips. So, here’s Chelsea Peitz, enjoy this conversation and thank you for being a listener of the Be It Pod. I truly appreciate you we could not do this without you. Like seriously, the podcast wouldn’t exist if they’re like no one’s listening. So thank you. Thank you for sharing this to your friend. Thank you for listening. And here is Chelsea Peitz.

Lesley Logan 2:37
All right, Be It babe. This is gonna be fun because, one, I am very good friends with this guest I’m so happy that she is in my life. So forgive us if we just go off on some tangents I think you’ll actually enjoy because you’ll feel like you’re like in the room with having a conversation with a great friend. Chelsea Peitz is our guest today Chelsea, will you tell everyone who you are, and what you rock at.

Chelsea Peitz 2:55
I know, our faces, like you should see them right now because we are so excited to see each other. I’m so happy to be here. Thank you for the invitation. I am Chelsea Peitz and I am a former real estate agent who became a real estate, keynote speaker, author, educator all focused on social media and marketing with heart and humanity not hustler hacks, and how to align the online you with the incredible human you are offline, which is extremely vulnerable, especially when we’re creating content about ourselves and putting it on display for the world. So I’m excited to be here today. Thanks for the invitation.

Lesley Logan 3:32
Oh my gosh, yeah, and it’s true. Before I hit record, we already planned our next time we’re seeing each other in person. So we got those important things out of the way. Okay, so I have a few questions. One, what you do, what you what you’re known for, that’s a lot already, like real estate. Being into real estate, that’s actually really hard to get really good at that than to be a keynote speaker, and then to also transition that into using helping people with their social media to do those things that you did. Part of me is like, did you ever like we ever like am I sure I’m doing this? Is this the right thing to do? Did you ever feel like, like you’re just running to the wall to see what sticks or like did it feel like a natural progression?

Chelsea Peitz 4:08
Ah, yeah, all of that it was a hot mess dumpster fire. There was no and no idea in my mind ever, that I would be doing what I’m doing today. I had no idea until it really found me that teaching was my passion. And sort of the vulnerability was my uniqueness. And it really started when I was a child. I did not know at the time, I didn’t know until I was in my 40s and officially, “diagnosed” that I grew up with a different kind of brain. You might call it neurodivergent. I have obsessive-compulsive disorder. And that was not something that in the 80s at least in my home, was really ever addressed or talked about. So for many, many, many years. I thought there was something wrong with me that it was a negative that it was going to hold me back for my entire life and I had some difficulties sort of processing and learning. And what I realized is that truly became one of my superpowers because I had no idea that because I needed to break things down complex topics in a very specific way, that might have taken me four times longer than anyone else that people might have looked over and thought, what are you doing? What’s, what is happening over there? Drawing these things and pulling things apart, because that’s how I could process them and understand them. And so I didn’t know that that will be helpful to other people, I thought, well, this is the way that I’ve done it. And it’s kind of a strange process, maybe to other people, because it’s not linear. And it’s kind of all over the place. And I wish I could kind of put it down on paper, but it’s just how my, my process works. So what really kind of, I thought was going to be a negative, absolutely kind of turned into a positive for me. And I had no idea that that was going to help so many other people sort of see how that we could take this big complex idea of content creation and copywriting and social media and branding, which like what even is all that and be able to sort of systematize it and also humanize it, too.

Lesley Logan 6:19
Yeah. I love that you brought that up. Because I do I think so many people would think, like, they would whisper like, oh, I have OCD or like, you know, it’s like this thing that they don’t want anyone to know about. But more and more, I’ve interviewed some people that like one of my guests was Daniella Mestyanek Young and she’s like, my neurodivergence, my autism is the reason why you couldn’t put me in the cult. She was born into a cult, she joined the military, which was she felt was another cult, and she’s like, the reason because my brain works like this, it actually is my superpower. And I think the more people like you, you know, share that, the more we can maybe stop thinking of these things like dyslexia, or a different way of learning as things that are holding you back. And in fact, it’s a superpower. And it’s probably what’s going to help you help so many others. So I think that’s really cool.

Lesley Logan 7:08
With real estate, and then going into speaking, I guess, like, what was the draw there? Because I’m sure you were probably like, my friends are in real estate, like they just do that, like that’s their thing and they do it really, really well. Was there something calling to you? Were you just being pulled? Or did someone asked you to?

Chelsea Peitz 7:26
Yeah, my story, even into real estate is is kind of an interesting one that I never planned to go into that. I, actually, out of college was working at a local gym and I was a personal trainer. And it just so happened that I ended up sort of being mentored by the owner of this, this facility, and learning sort of the behind-the-scenes of the business and how to expand it. And if you wanted to have multiple locations, and I think I probably had to be, you know, 19 or 20. So I was pretty young and learning all of that. And I ended up going to take on another position that this particular mentor who owned this company had gotten for me, and I ended up meeting my now husband, we’ve been married almost 20 years. So, 22 years ago and I got a phone call one day and he said, hey, you know what, I have this project I think you’d be perfect for would you be willing to move to another state? And I’m like, of course that sounds exciting, like a big girl job and like running things. And we were taking companies that were going bankrupt and turning them into profitable fitness projects and expanding them. So, you know, they said, well, hey, do you do you have any great people that you can bring along? I’m like, Well, I know this guy who’s great at sales, who now is my husband. And I brought a few other people and we went up there we moved out of state to Oregon. And one day, I noticed something was off in the accounting because I was doing the accounting it turns out my mentor who brought us all up there, had embezzled all of the company money, including all of our salaries for the entire year, all of our house payments for the entire year. And I just remember, we opened up our front door and I literally sold everything because I didn’t know anyone we didn’t have any money. I felt terrible that I had brought these people from another state. And so when we drove home in my Geo Prizm, my Geo Prizm and a 22-hour drive, and I sold everything like I remember I sold my KitchenAid mixer for 50 bucks. That was like the most expensive thing I owned at the time.

Lesley Logan 9:36
And people are like listening to your story and they’re like looking at their KitchenAid going, oh my God, you slept for $50.

Chelsea Peitz 9:42
I know. I know. And so we drove back to Arizona and I moved in with my mother-in-law. And we lived in this little house together. And I got my real estate license. I never intended on using it. I thought oh my gosh, what am I going to do? This is such a niche industry that I’ve been in and what do I do now? So I sort of fell into real estate. And that’s, that’s how I got into it. And I did it for, you know, as I was 10 years as a full-time realtor, I was licensed for 18. And I’ve been in that industry overall for 24 years. So I did not intend to ever get into real estate or speaking, or writing, or any of that it just sort of evolved.

Lesley Logan 10:23
You know, thank you for sharing that because I think sometimes people are like, in a position in a different place and where they want to be, and they’re like, they’re, you know, feeling like they should be further along, or they’re feeling like, you know, this is like, what this is, my resume doesn’t make sense. And really, like, I’ve just figured out like, no, I don’t think anyone’s resume makes sense. I think everyone makes it makes sense. But it’s a really long time to be in something that you probably that you fell into. Were you were you scared to start speaking or get. And then like, how did that lead into the social media thing? Because I feel like maybe things were overlapping at this point.

Chelsea Peitz 11:04
Yeah, so I ended up in 2008, if anybody listening remembers those years, it was an interesting economic, economic situation happening here. And I just remember, I’m a high empath, very sensitive, I actually was gonna become a therapist before I, you know, actually went into all the things that I did. So I kind of jokingly call myself a social media therapist, but I’m highly empathetic, highly sensitive, and I thought, oh, my gosh, it would be poor form if I’m crying, and every session with every one of my clients. I really wanted to be a therapist. So I found myself very upset in that year, because I was going to client’s house after client’s house, including our own, we lost all of our homes. And people were crying in the kitchen, and they’re like, what do I do? I don’t know what to do. I’m losing my home, like, can you help me and it was, it was a lot. So I decided that I was gonna take a little break from being a realtor and I became someone that helped realtors with marketing. Now, I didn’t know what I was doing. So if this can be a lesson to anyone out there, I’m a big believer, and you don’t have to know what you’re doing. Like, I always hired people on my team that had the passion, and the desire to learn that you didn’t necessarily have experience. And so I had no experience, I had no experience in real estate when I started. I had no experience in marketing when I started. I was committed to figuring things out. And I loved the learning part of it. So as I was learning, I was very frustrated that there wasn’t just like, one place that you could go, where people told you everything. And I thought, well, I’m just gonna make that as I go. And so I started helping people learn how to use Snapchat. That was the platform in the old days, in the old days.

Lesley Logan 12:54
(Inaudible) elder millennial, come around the Snapchat fire children, let me tell you about dial-up. Oh, my gosh, that’s amazing.

Chelsea Peitz 13:02
Yeah. And you know, this, this really strange thing. And wonderful thing happened at the same time is I started getting on this app because I was making my coffee in the morning and I heard you know, Gary Vee talking about Snapchat. And he said something that really stood out to me. And he said, you know, it’s, it’s not about this disappearing content being nefarious or wired, why are people on it? What do they want to disappear? It’s really about attention. And you know, being in the moment with someone I thought, you know, I’m just gonna give this a try. Now, you have to remember back then we didn’t have live video, we didn’t have Instagram stories. This was the first thing that you opened up. And there was no, there was no feed. There was no people. It was literally like, you had to create something. And it was a camera. And so mainly, you were probably talking to the camera. And then I remember meeting other people because I would search for people in real estate. And I would find people through through this the Snapchat grapevine. And I started talking to these people every day. And I would see them in their sacred spaces, I would see them in their living room, and I would see their families and I would see their pets. And I remember my husband came home one night and I said, oh my gosh, you’re never gonna believe what happened to Shannon. And he’s like, who’s Shannon? I’m like, well, he’s my Snapshot friend. He’s like, oh, honey, he’s like, honey, these aren’t real people. You don’t know these people. And I said, no, no, no, there’s something different about this. And so long story short, we there was 24 of us that ended up meeting and doing a, you know, mastermind together in person, and it was beautiful and wonderful. And I still talk to those people to this day. And that was you know, in 2012 or 2013. And so I went on this journey of really studying brains biology and behavior and how we actually scientifically create screen-to-screen relationships. And let me tell you, that was not a keynote that sold very well until 2020. Okay, now we’re gonna have to be on a screen and we’re gonna have to how do we be human through a device and oh my gosh, for the rest of our lives, we are going to be connecting to other people in some form or fashion, whether it’s a podcast or a Zoom meeting or a FaceTime with a client through technology. And so how do we create those connections? And so yeah, that was, that was sort of, you know, I wanted to learn Snapchat, and one person asked me how to use it. And then it became three and four, and then a 10-person class and a 30-person class, and then it was a 300-room stage. It never and I think that my, my superpower in how I got to those and kept getting asked was because of that special brain where I had a way to break it down, where if you would never use this thing, how you could systematically sort of understand it and try it. And it was okay, if you were afraid it was okay if you didn’t want to put your face on, we can still find ways for you to use the tools. And so I think a lot of people were used to hearing oh, you have to do this. You can only be successful if you do it this way. And that way. And you’d have to post this many times. And I was like, well, I’m not doing that. And I’m making it.

Lesley Logan 15:59
Yeah, no, I actually really do enjoy your feed because it’s like the most approachable social media content coach I’ve ever met. Okay, there’s a few things I want to like, go back to. So one, (inaudible) was also, I was in retail. So that’s when I was I became a Pilates instructor, but I was just going to do it as a side hustle. And when everyone’s canceling their Alhambra water delivery, they were paying for classes with me because they’re just reevaluating how they spent their money, and things like that. So people thought I was crazy to do like that change. And, and I feel like those that time. And then also you brought up 2020, I had been doing business coaching for Pilates instructors since 2010. And I was doing like how to convert first time clients. And like, just like you, it’s like people were just like, not like, well, not listening to me. And we had this coaching group that we started in 2018. And it was like just pulling teeth to get people to be in it because they’re like, they’ll come in for a month and they expect their business to change in a month. And we all know like it doesn’t change in a month. Like it’s just you’re in these things for a while. And they change over time. But in May, I had already started teaching on Skype, y’all. Before Zoom, there was Skype. I’ve been teaching since like, I don’t know, 2017 and we were flying home from Cambodia on March 13th, March 14th from Cambodia. And I was like, first of all, all of my, all of my contracts were being cancelled. And I was like, okay, I owe all this money back. And I have a studio that’s closed, before I even get there. And no one knows how to do this. So I taught a workshop on how to teach on Zoom, how to price your sessions. And then and then finally, people paid attention, you know, and then it was this whole thing, because they needed to figure it out. And it was a really big tipping point for like people finally going, oh, I need I need to know how to do my business now. Because I can’t just like trust it will be the same all the time. So I find, you guys, the whole point in sharing that story I just got off Chelsea’s it’s like, sometimes the worst, absolute worst times in our life are really just like setups for like, really cool things.

Lesley Logan 18:09
So okay. Social media. Oh, my goodness, we all hate it. And we love it. And we need it. You when I first met you, you said I help people be vulnerable on social media. And I was like, oh, that I really want to know, I mean, I feel like I’m pretty vulnerable already. But like, so many people are scared to do that. And they feel like they have to put up some sort of front. And they’re worried what people will say. And so I just was like let’s talk about more about why you feel that being vulnerable is so important and then like how to do that in a be it till you see it kind of way.

Chelsea Peitz 18:40
Yeah, my my focus is really overcoming limiting beliefs and to be completely transparent, which we have been, I love your podcast, because that’s what it’s all about. As somebody who struggles with at times, crippling anxiety with OCD, my entire life since I was six years old. The idea of me being vulnerable in a public forum is terrifying. And in fact, my therapist is like, okay, exposure therapy, here’s what we’ll do today. Because my you know, my biggest fear is a troll, a troll comment. That’s so scary, right? And, you know, I deal with a lot of people who are not full-time content creators, nor have a desire to be and I was never taught like copywriting that is not my wheelhouse. So these are all things that I’ve kind of been learning. So there’s a lot of complexity. So first, you have a layer of complexity of how to use the thing, the socials, the platforms, and then how do you make the videos and then you want to add in limiting beliefs on top of that when we’re talking about video insecurity. And so just very, very simply, my best tip that I can share about limiting beliefs which is, is why we have difficulty showing up online as our as our true selves, and I’m not talking about, you know, oversharing, or sharing private things, you know, personal versus private, two totally different things. You know, in my opinion, the only original content is three things. The person which is your face and voice, the personality, which is the, you know, things that make you you, your flavor, your personal brand, the things that you like. And then last, but probably most importantly, is your perspective, the point of view, the lived experiences, and that’s the part that gets really scary to share. Because we all know that not everybody is going to agree with our perspective, whether it’s about the type of style that you teach Pilates, whether it’s about whether you think the market is great to buy or sell a house right now, whether you think that less content is actually going to be a better strategy, whatever it is, right? People will not agree with it. And so the limiting beliefs around showing up online and really, that’s where we get frustrated, because people are like, I’m doing this thing I’m doing, I’ve gone to all the conferences, I’ve taken the classes like it just said to show up consistently, and I’m doing that. Where is all my business?

Lesley Logan 21:04
Yeah, yeah, just post every day or that one, one guy who’s like you do your reel a day you post two times a day you go live, you do this, and I’m like, I have to eat lunch at some point, like, when is that?

Chelsea Peitz 21:16
Yeah. And that strategy, that is a strategy that does work. And also, for me, as somebody who is highly anxious and has a lot of contentbstress, is burnout city, I become paralyzed. And so I can’t do that. So I will also share some strategies for those who also are feeling content stress as well. But in this particular limiting beliefs, discussion, what I asked myself is one simple question. And then I’ll give you a couple of examples for it as well. So the limiting beliefs that we have, first of all, the reason we’re frustrated with our social media results, nine times out of 10 is because there’s an there’s a mismatch between the human being that you are in your content and your videos and the person that you are in the real world and we also have a lot of mindsets around well, this is social media it’s not the real world. And it’s not, right? It’s very different. However, it’s not not real life, just because I’m coming through a device, all of us spent years, from 2020 to 2022 and beyond having birthdays and holidays, and happy hours and meetings with human beings through devices like this. And was it as good as being in person? Of course not. However, when I told my parents who I didn’t see for two and a half years, I love you guys. I miss you. I can’t wait to see you again. Nobody would say that’s not real. So it’s different, you know, mindsets around it. But a lot of us, when it comes to creating content, specifically videos with us in it, feel this limiting belief of I can’t stand how I look, I can’t stand my voice. I’m not an expert enough, yet. People have said everything there is to say, who am I to bring something new to the table? What if I don’t have any stories to tell? And so my main question, if those are things running through your head, which is very normal, they run through mine. Okay. The question I ask is, what would you do in real life? What would you do in real life? And most of your social media frustrations and questions can be answered by that one question. And so here’s the example. Right? The age-old, I can’t stand my voice. Let’s talk about what would you do in real life? Let’s imagine you’re meeting a client, you’re at the Starbucks or whatever, you’re at your local coffee shop, and they ask you a question. And you know the answer to the question, this is your wheelhouse. This is your superpower. But instead of you actually answering the question, you’re furiously writing on notebook pad, and you’re writing, writing, writing, and you silently slided across the table. And it says, on the note, hey, I have the best answer for this. Here’s the thing. I’ve heard my voice on video, it’s cringe. So what I’m going to do is I’m going to write if you don’t want, you sound great. So if you don’t mind, just go ahead and talking. And I’m gonna go ahead and write it out, we see that these things clearly are illogical and that we would never do them in the real world.

Lesley Logan 24:06
So much like that’s just like, like that, too. Sometimes a little creeper.

Chelsea Peitz 24:12
You’re just like, oh, but now we realize we’re like, oh, gosh, we wouldn’t do that in real life. And, you know, it’s like, you know, a lot of people are posting content that’s, that doesn’t have them in it. And that is, you know, there’s nothing wrong with sales-focused content. But that’s like throwing your business cards in someone’s face and running away and then getting really mad that they didn’t do business with you. And then you know, you’re telling your friend, I even gave him the good cards. Oh, the ones that you had professionally designed, yeah, with a logo on it, and they still didn’t want to do business with me. What would you do in real life? You’d get to know someone you talk to them, you’d ask them questions. This is the same exact thing. We’re just doing it in a different vehicle. So it’s not the destination. It’s just a vehicle to get to the destination of creating actual real relationships through technology, which I think is great because it’s free and it’s scale and 24 years ago, I had to have your phone number and call you and oh my gosh, you had to answer for me to actually talk to you.

Lesley Logan 25:08
Yes, I know. Like, I think about the people like I think about even when I started teaching Pilates like it was 2008. So Facebook was kind of a thing, but like not where you promote yourself. Like you were just like, it was like, what are you thinking about? Or like, what are you doing? Like, that’s what you’d like wrote and it was like going to get Starbucks, like it was just a weird thing that no one how to use. So I think about like, how did I have to get clients, I had to like pound pavement and like, talk to strangers, and like, figure out a way that they wouldn’t go she’s a stranger talking to me. And it’s true, we have this big joke at Profitable Pilates we go when you put like class at 6pm, you’re basically trying to get strangers to sleep with you like that is a humongous commitment. Like if you think about in a bar, if you’re in a bar, and I was like, look, maybe I’m dating myself, but that’s how I found that’s how I found dates, go to a bar, the dude who came up and was just like trying to make out with you. You’re like, hold on, but the guy from across the bar who like made the eye contact, and then commented on your shirt, and then asked you your name. Like that was the one you wanted. It was because the other one came on too strong. That’s what it’s like when you’re like, come take my class, by my thing you’re like, basically like in their face coming on too strong. They just met you try not to sleep with them on the first day.

Chelsea Peitz 26:21
Oh, that is a great analogy.

Lesley Logan 26:22
I think business and dating are very similar. So in my my past life, I run a dating blog. And so that’s kind of how that my brain works there. Oh, I know, I made dating my job back in 2013, guys. It’s kind of how I got into blogging. But anyways, I really like how you said like, think about your social media as like what you would do in real life. So if you don’t like your voice, like what would you really do? You guys, if it helps. I don’t really like the sound of my voice. But exposure therapy, I have to listen to everybody. I have to watch any YouTube video that we put out. I like I have to like watch my face. I’m like, really what is going on in my eye there like, and let me tell you, none of the trolls have even said what’s going on with my eye there. So like, it’s really quite funny how we get a little judgmental. People don’t hear your voice the same way that you do.

Chelsea Peitz 27:16
No, they don’t. And I just want to give a little bit of a scientific reason that all of us are kind of going through that. You know, the worst thing is, you know, people say public speaking is like the biggest fear. I honestly think it’s watching your own videos back sometimes especially can you imagine if you had to do it in front of people, people that knew you, your friends, oh, that’s even like cringier so a lot of us are people that want to be prepared. And we’re creating content that positions us as an authority in our field, whatever that may be.

Chelsea Peitz 27:48
So naturally, we start to prepare. And we might have a script, we may write out ideas, we may think that we have to appear as a specific persona or version of ourselves to be taken seriously and build that authority. And so what happens, as people who want to be prepared, we do these things. And then what happens is the mismatch on the video, because we are if you’re scripting or if you’re memorizing, you are thinking about the third bullet point, and your mouth and face are on the first one, and it activates a different part of our brain. That is into memorization and reading versus the actual conversation. And so then what usually happens is we have these warmth cues in our face that are completely dull. And that’s not how we’re used to talking and seeing ourselves and imagining ourselves talking. And so when we watch that back, we’re like, that’s me, but it’s a misalignment. Also, we’re usually not moving our bodies or moving our hands. And one of the funny things I tell people is trying to do a walk in a talk, because it’s oddly will distract your mind from every single thing that you’re saying and how your voice sounds.

Chelsea Peitz 28:55
So I wish I had those tips when I was starting video and back in the old days, because I just had that mindset that if you just keep doing it, you’ll sweat your way through it. And friends, I didn’t watch a video of mine for five years. I don’t recommend that strategy. However, if that is the self awareness that you have, where you will not make another video if you watch it back, then don’t watch it back because I knew at that time in my life and that season, I was not going to make another video if I watched it back. Now I do watch my videos back and I feel much more comfortable with it. But I didn’t have those. I didn’t know the why. Why am I feeling so off when I see myself and by the way, scientifically, the acoustics in your brain are different. So the fact that you hear yourself differently than you think you sound everybody does. It’s been scientifically proven and we are typically looking in the mirror when we’re getting ready in the morning and often we’re singing reverse image and my face is not symmetrical. So it’s like this, this incongruence in your brain where you’re like, I know that’s my face, but it looks a little bit different. You change those warmth cues too and then you have this like double layer. And you don’t even realize that’s happening. It’s subconscious, right? We’re just picking up on something is off. And the only thing we can attribute it to is it’s us. We’re the problem, right?

Chelsea Peitz 30:21
So yeah, so there’s a you know, a lot of a lot of work also to that goes into gosh, my least favorite words authenticity and value when it comes to social media and content. And they’re my least favorite only because they’re the most under-explained. It’s very hard to be authentic in front of a camera, like, what does that mean? Right? The value. Well of course, we want to provide value, but like, exactly what is value? Can you define that for me? A lot of people are like, oh, you’re so comfortable on camera, and I love that it’s authentic. And I’m like, yeah, well, it wasn’t always and to tell someone, just be yourself on camera is really hard. Because we should be self-aware and know ourselves, but we’re really not. And that’s sort of the journey of, of self-awareness that I’ve been going through for years and will continue to go through.

Lesley Logan 31:10
Yeah, I love that you brought that up. Also the permission to not watch I had to learn how to do iMovie back in it must have been 2013. Maybe it was 2014. Because these girls that I tried to be Pilates instructors were like, you should audition for the next Pilates Anytime instructor and I was like, I What do I have to do? And they’re like, we’ve got a YouTube channel and I was like, so okay, already like now I gotta learn tech. I have to like, and I had to like film it of course this is you guys. People don’t believe when Brad and I, we didn’t have a tripod for a long time. Tripods were expensive back then you guys, you now, you get like a $12 like thing that will hold your phone, it will last for years, this tripod, the first tripod we bought was over $100. It was so expensive to like, have it do what we need to do. So Brad would have to hold (inaudible). So my girlfriend’s like holding my phone really still. We have to wait for the fire trucks to go by. Right. We film the thing I have to now edit, you know, the beginning and the end, I have to upload this whole thing. And I saw myself teach and I, if it hadn’t been for those girls, I would never have submitted because they were like, they took the time out of their day to be the body to film it. And I was like, oh my God, who is going to vote for me, you guys. I ended up in the top 10. And yeah, huge like because my peers like the these famous teachers had to like vote me in and then I didn’t win. But I had this video out there. When Brad was like, you have to do YouTube. I was like, no, I shouldn’t do it. Like my (inaudible) perspective. Like there’s people been teaching longer than me who might do this. And he’s like, I don’t care. You’re gonna do it. You guys, I didn’t watch any of those videos for years. Brad edited them. They went up and I it took me years before I actually watched one start to finish. You get better when you watch yourself back, I’m just gonna tell you right now you can actually (inaudible) oh, it looks really weird when I do that thing. Okay, I won’t do that thing. Like, it doesn’t have to be like, you’re terrible. But we left all those videos up and people, you know, either they just see that my hair has gotten longer. But I leave them up because I think it’s important for people to see like how far I’ve come not just with technology, which has changed amazingly. But also just you get better the more you do things like that’s just how it goes.

Chelsea Peitz 33:18
Yeah, and that’s the human experience. Really, it’s it’s the person who’s watching you now, that went down the rabbit hole because they want to be there inspired by you. And they want to do what you’re doing and happen to find videos from 2013. And I would venture to guess that that person isn’t like, oh my gosh, look at this back when she was that? It’s wow, look at this and how how I could start here and and I could become that. So yeah, I want people to see that because I am a human being who evolves and changes and permission-giving is a big part of my my ethos and my brand. Because I tell people listen, if you don’t feel like showing your face right now, okay, listen, maybe you’re putting maybe you’re taking care of a parent, maybe your parent is leaving their home and you’re, you’re helping them, you know, figure out their their life. Maybe you just lost your job. And maybe you’re just having a mental health challenge right now. And that’s okay. You know, there’s different seasons of life and business, and you have the permission to do what you need to do to take care of yourself first. And if you’re like, I just want to post once a week. And that’s just what I want to do. Great. Let’s make it an awesome one. Let’s let’s make that the one thing you want to do if you don’t want to show your face and videos. Okay, let’s figure out how we can still create relationships that don’t require that. So yeah, I’m all about permission.

Lesley Logan 34:51
Oh, yeah. I love that. I think that’s really I think it’s important because you’re a human being and like you’re gonna have different times in your life and like, yeah, especially if you have a business that requires putting yourself out there, you’re gonna have to, you might have to keep doing that even going through things. But you can do that in different ways. It doesn’t have to always be the same. I really enjoy, I enjoy that permission. I also really love your outlook on like, on social media, because you’re right, you don’t, you don’t have to do it every day. It’s not your job. In fact, it’s not even on social media, it’s kind of your job, it’s not your job. You know, it’s not your you do full time you do other things. I want to I want to ask you like what you’re super excited about right now what’s coming up for you?

Chelsea Peitz 35:36
Oh, I am super excited that I am doing something that I swore I would never do. And if I’m being really honest, I probably knew that I was kind of lying to myself all these years when I said I wouldn’t do another book. And now with our amazing group that we mastermind with, I have decided I’m gonna do a third book. And I’m very, very, very excited about that. And I feel much different about it. I feel like I’m gonna be very calm. I was not calm before, there was one story that people still and I just actually talked about it yesterday on my Instagram stories where I posted a little snippet that I started the third book. And there was somebody that said, and this is an important lesson here within a lesson somebody said, I remember following you on your first book about Snapchat. And that was years, years ago. And so just people you people are connecting while they’re consuming, even if they’re not in your DMs or your feed every day. And I remember there was one story where I was so stressed, I had never written a book before, I didn’t know what I was doing another instance of that. And I printed out a whole book on my printer at home. And I literally had cut each sentence. And I had this long 13-person dining room table. And I had taken the sentences these strips of paper that I had cut, and I was moving them around deciding where I wanted them in different because I just couldn’t do it on the on the Word document on the computer. And I remember people saying, are you okay? Is everything okay? (inaudible) We’re concerned about you. But there you go. That was my that was the way that my brain was able to do it. But yes. So I’m excited because I am officially going to be creating the third book, and I’m not going to self-publish it. I’ve self-published the other two. So I’m going to go probably hybrid model but more traditional publishing. And it’s, you know, I think I think the title is going to be something like, you know, Build an Un-copy-pastable Brand something along along those lines. So yeah, exciting.

Lesley Logan 37:44
This is exciting. And I you have to we’ll have to have you back on when you get the then you’ve gone through the journey and the book is gonna come out because I do want people to hear that journey. We’ve had other authors come on and share the journey of getting the publisher and it’s, it’s, there’s a story in there. And there’s so much to go in there. And it helps us all see that it’s not just doesn’t just go like you write something, you hit print and someone’s like, I’m gonna buy it. So I really can’t wait to tell that story because it’s going to be beautiful. And I can’t wait to buy this book when it’s out already. Like it’s going to be purchased for many people. Chelsea, we’re going to take a brief break and then find out where we’ll find you, follow you or work with you and your Be It Action Items.

Lesley Logan 38:01
All right, Chelsea, where do you like to spend your time on the socials where is your website? Where can people, if they want to learn more about social media, work with you?

Chelsea Peitz 38:28
My favorite social platform that I hang out the most on is Instagram primarily because of Instagram stories. They are my favorite thing in the world. And you will really get to know me and create that I feel like I already know your feeling. So I’d love to hear from you, send me a DM let me know you came from the show. And also my website and Instagram. They’re just my name. So my first and last name, it’s Chelsea.Peitz. P-E-I-T-Z. And I know you’ll put that in the show notes. So definitely send me a message and let me know. I’ve got a ton of free courses on Instagram, downloads, guides, I really, really give everything away. And my business coach is like, well, at some point, you are gonna have to sell something (inaudible). My book is on there and everything. And yeah, so that’s where I hang out the most. But yeah, you can find those resources either on my Instagram profile or on my website.

Lesley Logan 39:20
Perfect. Well, I’ve already started downloading them, you guys so you will be too. Okay, before I let you go, you’ve already given us so many lessons and tips. But for the too long, didn’t read or the you know, just maybe an action item that we didn’t touch on today. What are your bold, executable, intrinsic or targeted steps people can take to be it till they see it?

Chelsea Peitz 39:38
I’m gonna give you my favorite, favorite, favorite social media tip. It’s the thing that I start everything with. It’ll be the second chapter of my book. And it’s about changing your mindset today about the idea of content creation because I know that’s the number one challenge. What do I post? I don’t create content. How do I do this? I don’t want to be creating videos all the time. Okay, so here’s my one mindset shift for you to take on today is to reframe how you think about content and to reframe it in the sense that the most important content, the most original content, the most mindshare-building content that you can ever create is actually not traditional content at all. It’s your conversations. And we already mentioned this earlier in the in the show, 24 years ago, I had to have your phone number you had to you had to answer I had to mail you something, I had to put postage on something, I had to drive somewhere and meet you. And now we have this beautiful opportunity to connect with other human beings, not sell to them, but literally talk to them, and comment on their posts. And also send them a direct message and say, hey, I just wanted to let you know, you’ve really inspired me today. Thank you. So we have the ability to create relationships, first and foremost, without ever making a video. And we can do it in 30 seconds a day, in our pajamas, from bed. And here’s the one little extra bonus point, right? When you talk to people on the socials, whatever social media platform of your choice, the social media platform wakes up and says, oh, you want to talk to this person more in the future. So what it actually does is it trains your algorithm, and it works harder and smarter for your future content. So that when you do post something, that person that you’ve been talking to and supporting and connecting with and encouraging, that person is going to see your content. And they’re also going to have this really positive them-focused experience because you’re just supporting their content. So don’t be discouraged that you need to go out and get a videographer and create content and learn all these hooks and those calls to actions. The real strategy is talking to people and it’s an old sales strategy from the beginning of sales time. How many people, how many conversations have you had today? And you can do it for free at scale from your bed on social media, right?

Lesley Logan 42:00
Brad’s gonna love this so much because he has his whole thing on like 200 no’s to rejection like him, back in his sales days, he was like he was told like you if you get rejected 200 times you’ll be successful. And so he was just like out there to talk to people and he’ll go oh, I got rejected. That’s he gamified it, that’s one, that’s two like, oh, that person that rejected me and he had to say oh, like so I do love this. I love it because one it gives you all permission to consume a little bit which might even give you some ideas but also you know, if you’re if you’re not wanting to create content, create yet, building those relationships is going to make you feel so supported when you do because all those people, you’re right, because Chelsea and I talked like, you know, looking into each other’s stuff. I see her posts, I’m like, oh, look at this, oh, I needed this today. That’s so amazing. So it really does brighten your day and it does change the social experience. I think so. I love that. Chelsea, thank you for your amazingness and being you and sharing your story and being so vulnerable and giving us all permission. It’s just really beautiful. I’m so grateful. Y’all how we’re going to use these tips in your life. Make sure you tag Chelsea Peitz or DM her. Hey, you can actually do the Be It Action Item with her. You can actually just go have a conversation with her. I think that’s actually really great. I want you to do that homework. Tag the Be It Pod. Let us know how you enjoyed this and until next time, Be It Till You See It.

Lesley Logan
That’s all I’ve got for this episode of the Be It Till You See It podcast. One thing that would help both myself and future listeners is for you to rate this show and leave a review. And, follow or subscribe for free wherever you listen to podcasts. Also, make sure to introduce yourself over on IG at the @be_it_pod on Instagram. I would love to know more about you. Share this episode with whoever you think needs to hear it. Help us help others to BE IT TILL YOU SEE IT. Have an awesome day!

Lesley Logan
‘Be It Till You See It’ is a production of The Bloom Podcast Network. If you want to leave us a message or a question that we might read on another episode, you can text us at +1-310-905-5534 or send a DM on Instagram @be_it_pod.

Brad Crowell
It’s written, filmed and recorded by your host, Lesley Logan and me, Brad Crowell.

Lesley Logan
It is transcribed, produced and edited by the epic team at Disenyo.co.

Brad Crowell
Our theme music is by Ali at APEX Production Music and our branding by designer and artist Gianfranco Cioffi.

Lesley Logan
Special thanks to Melissa Solomon for creating our visuals.

Brad Crowell
Also to Angelina Herico for adding all of our content to our website. And finally to Meridith Root for keeping us all on point and on time.

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