Take Messy Action Today

Ep. 30 with Lesley & Brad

”Nothing is all or nothing.”

Lesley Logan

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Show Notes

Brad and Lesley recall the previous episode’s convo with LA-based personal trainer, Danielle Pascente, and all the advice she imparted. They cover the support you may or may not get from your family and closest friends vs other entrepreneurs, the balance of taking your business from in-person to online, and why you should take messy action!

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And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at LesleyLogan.co/subscribe.

In this episode you will learn about:

  • How to give back to first responders
  • Habits vs how you feel
  • Some of the challenges of moving your business online
  • Taking small actionable steps
  • Take messy action

Episode References/Links:

Transcript

Welcome to the Be It Till You See It podcast where we talk about taking messy action, knowing that perfect is boring. I’m Lesley Logan, Pilates instructor and fitness business coach. I’ve trained thousands of people around the world and the number one thing I see stopping people from achieving anything is self doubt. My friends, action brings clarity and it’s the antidote to fear. Each week, my guests will bring Bold, Executable, Intrinsic and Targeted steps that you can use to put yourself first and Be It Till You See It. It’s a practice, not a perfect. Let’s get started.

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Lesley Logan
Welcome back to the Be It Till You See It interview recap where my co hosts in life, Brad and I are going to dig into the giggly convo I have with Danielle Pascente in our last episode. If you haven’t yet listened to that episode, feel free to pause us now. Go back and listen to that one and then come back and join us. Look y’all

Brad Crowell
Lots of giggles.

Lesley Logan
There’s a lot of giggles on this one. But also, I completely understand that if you are an iTunes listener, and you’re like, “Wait a minute, what happened to the episode before that?” They have made it so that you have to manually go back to things to (Brad: Oh) listen to ones you’ve missed…

Brad Crowell
I found a setting.

Lesley Logan
Yeah, well, okay, go into your setting.

Brad Crowell
The setting is is about changing the order of unplayed episodes.

Lesley Logan
You found that because I found … I found a different setting.

Brad Crowell
I found one where you can say play the oldest ones first.

Lesley Logan
Stop right now.

Brad Crowell
Yeah, inside of the (Lesley: Why … ) show itself.

Lesley Logan
Why are you just now telling me that?

Brad Crowell
I just figured it out.

Lesley Logan
Well, I showed you something I figured out.

Brad Crowell
Yeah, I wanna I want to hear about it, Babe.

Lesley Logan
Okay. So everyone, just so you know, if you would like to not hear it, whatever the newest episode is first in your series on iTunes, go into the podcast, and there’s probably like three little dots. And then (Brad: Yep) you can …

Brad Crowell
Yeah there’s the setting up there …

Lesley Logan
Choose your adventure with that setting. The next thing I discovered is, we were flying to Hawaii and we were flying to Hawaii and I… it was like this five and a half hour flight. And I had all these podcasts listen to. And I have everything – so I thought – on automatic downloads. By the way, like automatically downloading your favorite podcast is like such value to your favorite podcasters. You’ve no idea what that does for their business. So just quick note… but I thought I did this already. So I’m on the plane and like we’re not even 40 minutes in and I can’t listen to any of my podcasts because even though they’re in my ‘listen now’ they weren’t automatically downloaded and I’m like, “I don’t understand, I did this, this is my thing.” So I on our way back, I learned my lesson. And I was like, “I got to figure out how to download these things.” When you are in your podcast and you click on it, there’s a little dots on iTunes still and it will have like an arrow, arrow down or a checkmark. And if it’s a checkmark, it means it’s downloaded. If it’s not checked, you got to check it and it downloads it. And then in your settings, you can say automatically download this and that will repay all your favorite podcast hosts with your with your little click of a button. So that’s like total currency to us as podcasters. Anyways, that has nothing to do with this podcast, Danielle, or what I’m excited about right now. (Brad laughs) So um …

Brad Crowell
But that was great. Thanks for the quick announcement.

Lesley Logan
Yes. If you know how to do this on Spotify, Google Play or any of the other things, let us know on the @be_it_pod DMs. (Brad: Yeah) We will we will teach that on the next episode. (Lesley laughs) Here to help you Be It Till You See It and use technology. Okay, so I’m frickin’ stoked, y’all. Listen, we are in the Early Bird for my 100withme challenge which I want to talk about because, look, I know you hear about challenges all the time, and you think, “Oh, maybe I’m not good enough to be the challenge. I’ve never done Pilates before. I’m not in shape enough or whatever.” But my consistency challenges are specifically to teach you, how to create consistency in your life from something you want. In this case, we’re gonna use Pilates and if you’ve never done Pilates, don’t worry, we give away the intro classes for those people to do, for those of you newbies in there. But our goal is to teach you how to use… create consistency in your life with positivity, community, connection and accountability. And then everything we teach you, you can just rinse and repeat with other things you want to do. And so we’re currently in the Early Bird which means, (Brad: which means) instead of paying $99 for $1140 in value, (Brad: hmm) you get this for (Brad: $50) $50, so that’s a limited time offer if you are by the next recap episode that is over and maybe by the next guest interview episode that’s over, what date does that end, Babe?

Brad Crowell
Yeah.

Lesley Logan
Okay. (Lesley laughs) It’s gonna be in the show notes. It’s gonna end whatever Sunday is. That’s when it ends. So anyways, you go to 100withme.com, it’s a number 100withme.com. And here’s the other thing, do you want to tell them? Or do you want me to tell them?

Brad Crowell
No, you can tell them.

Lesley Logan
Okay.

Brad Crowell
It’s exciting.

Lesley Logan
Okay, so, um, we we really try to figure out how we can give back in different ways with our businesses and everything that we do. We we have adopted all the dogs. We can’t right now. But we’re thinking like, how do we help people and the reality is is that you know, as we all know, the first responders have been on a marathon like an elite hundred mile marathon …

Brad Crowell
I think like 18 months marathon

Lesley Logan
That they never have to had trained for that’s not what they went to school for. And um, you know …

Brad Crowell
And I’m sure you remember last year, they pulled medical students into hospitals, (Lesley: Yeah) because they needed help.

Lesley Logan
And it’s not stopping because between fires, hurricanes, everything around the world, because I know we have so many Aussie listeners, UK listeners, like everyone’s first responders are really being … beyond. And so the 100withme just so you know why it’s called that it’s about giving yourself a huner 100% first, and you just do it with me. (Lesley laughs) But the reason is that we have to fill our cups first, we can pour into other people’s cups, (Brad: Yeah) you cannot pour from a half empty glass and our first responders I think are having to pour from other classes that they stored in reserves. And so what we we figured out to do is, we want to make sure that it’s so easy for people who need this to sign up. And that means you can actually sign up a first responder in your life for $30. (Brad: Yeah) So better than the early bird price better than the full price. We are …

Brad Crowell
Basically, the way that we want you to think about this is to sponsor a first responder, (Lesley: Yeah) right. So the the reality is, it’s hard to know how to give back. (Lesley: Yeah) And, we also know that first responders, they’re overworked. And so the idea of creating a habit, a self practice of, you know, working out, will help that first responder fill their cup first that will help them prioritize themselves, even though they’re, you know, being pulled down this crazy trail of taking care of people through all the different ways that first responders do. So we want you to sponsor your friends who are first responders. Nurses, doctors, fire fighters, police officers, even, you know …

Lesley Logan
Ambulance drivers…

Brad Crowell
Yeah, but, grocery store clerks, like if it’s someone who’s been on the frontlines, helping the rest of us survive, you know, through this pandemic. And now through all these natural disasters that are happening, and you want to do something special for them, we think it’ll be great because then you can sponsor them. And then the two of you can be accountability buddies together (Lesley: Yeah) during the challenge, and it’s going to be so much fun. So, (Lesley: And I…) here’s how you do it.

Lesley Logan
Oh tell them how.

Brad Crowell
Yeah, and then, and then, sorry, for cutting you off. Here’s how to do it. So on the, we’ve changed the website. Now, during the checkout, there’s a little checkbox that says, “Is this a gift?” and you just go to 100withme.com, and it will take you to the registration form and you can check, “Yes, this is a gift.” And then after you go to the next page, it will have a an email pop up, you’ll do the payment. And then it’ll have an email pop up that says, “Email your friend.” And so you’ll put in their first name, last name and email address, and then you write them a nice little message, “Hey, I’m so excited to invite you this thing. I’m sponsoring you in this…” however you want to your messages going to be and then they will get an email prompting them to sign up for free because you you’ve already paid for their registration. So we hope you get excited about that. We were trying to think how can we, you know, get our community to support first responders and we thought that this was a really great way to do it.

Lesley Logan
Well, and just going back because you’re like, “How can we help?” Right? And I think a lot of times people think like I lately I’ve just felt a little bit helpless, like (Brad: Yeah) helpless and in some cases hopeless. And, and it can feel really hard to even think about yourself right now when like so many people have it worse than you. And this is actually how you can do it because the reality is, is that with our challenge, there is so much community accountability, and I know you’re thinking but how will they have the time, I barely have the time again, this is a consistency challenge. It’s not (Brad: Right) it’s not a like doub… like a two day workout challenge. This is where we’re literally teaching people because I believe y’all I believe that when you do Pilates, you actually are practicing how to talk to yourself, treat yourself, pour into yourself, so you can do it in life better. And so they can do the 10 minute intro class on the busiest day. (Brad: Yeah) We have a in NP, who is a member of ours who on Wednesdays, she shuts one of the rooms, patient rooms and does our mat class …

Brad Crowell
Puts up her laptop and does her mat class during her lunch hour.

Lesley Logan
Yeah. So I do know that it is possible for these human beings to have this time, but sometimes they don’t even know that this is out there for them. (Brad: Right) And this is a way for you to give back. You don’t have to like, “What’s the right charity? What’s the right thing?” No, you can actually go to the person, the person, you know, the person who’s helped you, the the friend of a friend. And you can say, “Here, this is for you and I bought this for you.” And …

Brad Crowell
And also, you know, again, like I said, I think it’s gonna be a lot of fun, because it’s something that you can do together. (Lesley: Yeah) Right? So you can be on IG together and tagging each other and commenting back and forth. And we were just thinking, how could we make it you know, more of a community thing, plus support our first responders. So we’re really excited about this. We hope that you get excited about this. If you don’t know any first responders yourself, ask someone, “Hey, do you know a first responder? I want to sponsor them.”

Lesley Logan
Yeah, I love that. Okay, so that’s the 100withme.com, that’s where you can get your early bird ticket. And that’s where you can sponsor a first responder, essential worker. All right, my Love. Before we get into our recap, we have an audience question.

Brad Crowell
We do. This is fun. I love that we get questions. If you have questions yourself, please just DM us on the @be_it_pod. What’s the question?

Lesley Logan
Okay. So “Hello, Lesley. I hope you are well.” I am thank you. “I have a question for your podcast. Do you find morning pages the hardest to do when you feel okay/good? I’ve started to do them after picking up all the subliminal messages from your podcast…” basically, those were not subliminal, y’all, those were direct. You should do these. But I’m glad that they worked. “And have found them to be very therapeutic. I’ve …

Brad Crowell
The morning pages she’s talking about

Lesley Logan
Morning pages, yeah. (Brad: Yeah) “I have signed up for your habits webinar already.” Oh, if you want to know that’s, that, that happened a couple of days ago, but I’ll be teaching that stuff. Side note, there’s a parentheses in here. I’ll be teaching that throughout the challenge. If you missed it, don’t worry, you’re going to get it for 30 days and that challenge. So she signed up for the habits webinar already and she is find and she’s busy. When she finds she’s “busy and I feel okay, it’s easy to let them slide.” So, Babe, we were talking about this …

Brad Crowell
So the question actually was, “Do you find morning pages the hardest to do when you feel okay or good?”

Lesley Logan
So glad you’re here. (Lesley laughs)

Brad Crowell
Yeah. So because I know it’s like, “Wait, where were we?” Did you ever play that game of like, how did we get to where we are in the conversation and you try to retrace your conversation back?

Lesley Logan
I don’t, I only do it in my head because I actually, well like be I’ll think of (Brad laughs) something else. I’ll think of something else. And I’ll just go blah, blah, blah, blah. And you’re like, “Where is this coming from?” And then I have, so I have to do it for myself. (Brad: Oh yeah) Not with others. (Lesley laughs)

Brad Crowell
That’s really funny. Okay, anyway. So okay, so “Do you find morning pages the hardest to do when you feel okay or good?” First off morning pages, for those of you who are unaware, it’s a an idea that you basically get all of the crazy thoughts out of your head, not necessarily crazy, but that mess of morning thoughts that happens when you wake up and you’re like, “Blaaahhh” it’s all inside your head, you get it out of your head onto piece of paper, and then you literally shred that paper and it’s gone. And you don’t have to worry about it anymore but it’s a really great tool.

Lesley Logan
It’s in the book, The Artist’s Way. (Brad: Yeah) There’s a whole, if you want to do the book, but you can also just do morning pages and you do it as soon as you wake up because if you remember from our episode with Katie Miller, (Brad: Katie) Katie Kerner-Miller, (Brad: Katie Kerner-Mil, Katie Miller-Kerner) Yeah, Katie Miller-Kerner. Okay, we’re just gonna change the order of her name. (Lesley and Brad laughs) Anyways, she is a hypnotist and she talks about the brainwaves being in theta. And when you first wake up, that’s why meditation works or, or morning pages, because you’re not fully awake yet. So you’re not like in your head about it, you just brain-dump, and you write for three legal pages …

Brad Crowell
So that’s episode 21, by the way, (Lesley: Thank you) for those of you who are wondering.

Lesley Logan
So um, so anyways, um, so the question is, “Do you find that hard to do when you feel good or okay?” because she finds it very therapeutic. So we Bad and I are talking about this, because while he was doing morning pages, he is a songwriter. And so, do you want to share about that …

Brad Crowell
Yeah, I do. So, honestly, I would say it has nothing to do with how you feel, right? The the purpose of doing morning pages or writing music is not to do with how you feel. And I can personally guarantee you that when you feel good or normal or fine. You will skip your morning pages or not write songs because you’re not sad and mopey and feeling like you have something to share or sing about. Right? So I did that for a long time and I would like write for like a year and then I wouldn’t write for like a year and then I’d write again for a year. You know, and when I ended up going to school, I had to take a songwriting class, and I had a lyric writing class and basically, my teachers gave me homework. Write a song. When? By next class. When next class? In two days. What? You want to write a song in two days? That was terrifying, right? But the point of it was that it was an exercise you get into the habit of doing your morning pages, you get into the habit of, for us, we do something called pre-writing, right? So before you sit down to write your song, you actually do an exercise called pre-writing, it’s very similar to morning pages, just helps kind of get the juices going, you know, and get that creativity flowing. So, anyway, honestly, it really has nothing to do with how you feel. And if you let it be contingent on how you feel, then you will not do them. Right?

Lesley Logan
Yeah, because you get out of the habit of it. So um, so in my webinar that I did, which is, are expired my loves, but again, we’ll talk about it during the 100withme challenge. It’s not about like, if I, if I can’t do three pages, I don’t do it. That’s actually that’s kind of the myth of habits that if you, you have to be able to do the whole thing. 100%, this is where perfectionism comes in and thrives. So what I would say is (Brad: hinders) hinders,

Brad Crowell
Perfectionism hinders.

Lesley Logan
Yeah.

Brad Crowell
Yeah.

Lesley Logan
Yeah, it totally does. So what I would say is, make the habit that you are going to sit down to write a page, (Brad: Right) every day. And so even if you’re busy, you still have time to write one page, because it really if your brain dumping right, when you wake up, it’s going to take less than two minutes. (Brad: Yeah.) And then if you ever do all three, that’s extra credit. So you actually just make the habit smaller. So you could always do it. And this way, on those busy days, it’s still being done. And then the other thing you should do is, even if you miss them, like you wake up late, and you legitimately can’t do them, because you need to be in the car in five minutes, is you celebrate the fact that you thought about it. (Brad: Yeah) And here’s the thing, our brains are very much designed to run the fuck away from, from pain, and like, lean into (Brad: Sure) pleasure. And so if you talk to negatively yourself, talk negatively to yourself, or you have any, like, “Ah can’t do this, I’m just so busy, you know, I’m feeling fine, don’t need them,” your brain doesn’t see them as a positive thing. So it’s not going to find time or space to do them because it doesn’t see that as positive. But if every time you think about doing them, when you’re creating the habit, or on a busier time, or maybe you’re traveling and it’s just not possible. Like when we travel to Cambodia, it’s not like I have “morning pages” time, it’s a different day. So, but, I don’t go I don’t talk badly to myself, I just go, “Okay, I’m so awesome for remembering the things that are important to me,” and you say things like that to yourself, one, you’re gonna feel frickin awesome, it’s gonna uplevel yourself confidence in a huge way, two, it’s gonna solidify that as a habit. But by making the habit be, “I’m going to do one page or even one paragraph half a page.” (Brad: Yeah) And that if you do more, that’s extra credit, you’re going to find that it’s always there. And here’s the thing, if we only lean on things to help us when we’re not feeling good, the chances of you going towards the when you’re not feeling good are less likely because you’re gonna have to remember that that makes you feel good, which is a like an advanced way of self awareness. And B you’re not in the habit of doing them. So then you have to find the space to do them which is going to create a whole other upheaval in yourself, so I would just say is like, make the habit smaller, make yourself like saying I’m going to do one page or (Brad: Yeah) half page.

Brad Crowell
Yeah, great.

Lesley Logan
I love that question.

Brad Crowell
That’s, that is a fantastic question. Thank you so much for sending that in …

Lesley Logan
Send your questions to the @be_it_pod on Instagram. We will answer them on the next recap.

Brad Crowell
Okay, now let’s talk about Danielle Pascente. (Lesley: Yeaahh) That was a really fun episode to listen to. By the way, I thoroughly enjoyed it. I know the two of you probably had to like slow it down because when you two get going is like, “blalalala” (Lesley laughs) so I was laughing, I did enjoy it. Danielle Pascente is an established personal trainer in Los Angeles and the creator of the Danielle Pascente Training Guides. She can be found as the lead trainer for the FitOn App, 30-Day Fat Burn series on BeFit and guest trainer on Studio Tone Up. She is a fitness expert and lead trainer for PopSugar. And she was recently named as the a trending fitness star by Shape Magazine. Wow! Her clientele ranges from celebrities to CEOs as well as large weight loss and event prep clientele. So anyway, I was reading this going, well, I don’t actually… because I only know Danielle from the gym. (Lesley laughs) So like … I didn’t know …

Lesley Logan
… he had no idea.

Brad Crowell
I mean, I knew she ran an online platform and I knew she was like, you know writing the books and stuff but like I was like, “Holy shit,” like, “What? How did I not know any of this though?”

Lesley Logan
My friends are really amazing. (Brad and Lesley laughs)

Brad Crowell
She is really amazing. (Lesley: She’s incredible) And I met her husband one time at the chiropractor how random, Matt (Lesley: Yeah) and … yeah

Lesley Logan
We always, we run into him a lot of the chiro… we run into a lot of people at the chiropractor, that is like … (Lesley laughs)

Brad Crowell
Kind of hilarious. Anyway, yeah, she’s really inspiring. She definitely is very real. I liked that about about her a lot. So it was a lot of fun to listen to.

Lesley Logan
Yeah, it was a fun podcast, I’m so glad she was, you know, this is the power of amazing friends as like as like, “Hey, I’m sorry to podcast. Will you be on it?” And she’s like, “Of course, of course,” she’s just the coolest. So she’s super fun. One of the things that I love that we talked about was support from your family and closest friends versus entrepreneurs. And, you know, she talked about like, we …

Brad Crowell
Well, this the difference between them, yeah.

Lesley Logan
The difference between them. And, and, you know, a lot of times I think, no matter what your goal is, or whatever you’re working on, maybe want to go back to school, maybe want to start something new, maybe you want to start a new workout, or go, like go a hiking on weekends or something like that, like, we tend to worry about what our friends and family are going to say, because we think we need their support, to do the things that we’re about to change. And the truth is, is that while I love, we have amazing family, several who work with us, but so they totally support us. But the truth is, is that often times, that’s actually they don’t know how to support you in the way that you want. And you’re going to be a little disappointed or frustrated. And the reality is what you’re doing, what you want to do, what you want to be, it really actually doesn’t have anything to do with them. And so waiting for their support is probably actually going to hold you back or hinder you or make you worry and, and really she’s talked about entrepreneurs, but I would just say like, “Lean into people whose reality in life are not affected by the change that you’re making.” (Brad: Yeah) And, and, and, and go with them, because they’re gonna be like, “Oh, I’ve been there before, you’re gonna love this, you’re gonna feel so good.” And then what’s really cool about family and friends is they just want you to be happy. And when they see that this new change is actually making you happy and that you don’t need them to, to do it. They’re, they’re going to be actually really happy for you.

Brad Crowell
Yeah, I think I think that the, when you first start something, you know, who do you know? You’ve got your closest friends and your family. So you’re gonna tell them, “Hey, I’m gonna do this thing.” And they’re gonna be like, “That sounds so great.” But when things get challenging or difficult, or, you know, whatever, going back to the friends and family is hard. They want to be there for you, but they don’t really understand what you’re doing. And so they’re not going to necessarily be, you know, as as, what’s the right word? Commiserating, I think is a good word as other people who are in a similar space as you, who would actually understand what it means to lose a client. (Lesley: Yeah) Like the ramifications of it, or the the win that you you know, that you just should be celebrating when you get a client, right? Or something like that, … where we’re like, you know, you say to your family, like, “Oh, yeah, I just sold a 10 pack.” Like, that doesn’t mean anything. They’re like, “Great, honey, good job.” Right? But no, that’s like a massively big deal.

Lesley Logan
Well, if, for example, a couple of examples, one, when we were going to Cambodia, and we told my grandfather, “We’re heading to Cambodia,” he wasn’t like, “Oh my God, that’s so cool.” (Brad: Right) Like other people who …

Brad Crowell
Yeah, he was like, “We’re going to Cambodia and we’re taking a whole bunch of people.” This was his response.

Lesley Logan
“It’s really dangerous there. Are you sure you should be doing that? You, that’s actually really a bad idea. Like, like, I don’t know, that just that’s really unsafe.”

Brad Crowell
And it was like, “Well, we’ve (Lesley: Whoa!) literally sold tickets, … and everyone has plane tickets, and we’re going. So…”

Lesley Logan
Way to (Brad laughs) shoot my parachute, pop, you know, and here’s the thing love him for… He he only wants us to be safe. Right? (Brad: Right) The another example is this and Brad talks on like business terms. But, um, so I know not all of you are here for any business. You’re just here to how to Be It Till You See It. But but I was getting a facial from a I’m trying to make friends in Vegas. And I’m gonna have her as my facialist on his podcast to talk about your skincare and all this stuff because you know, your money maker definitely can help you Be It Till You See It. (Brad: But she’s a badass.) She’s also a badass. So anyways, I was getting my first patient with her and I said, “Oh, how long you’ve been open?” She’s like, “Well, I signed the lease February 2020.” (Brad: Ugh.) So exactly, Brad and I were instantly like, “Oh, gosh, that sucks.” But like anyone else who’s not in business and understands they probably would have been like, “Oh, wow, you’ve been open a year and a half.” They may not and most likely you wouldn’t have had the guttural, like the my guttural like heart sank for her.

Brad Crowell
Yeah. (Lesley: Because) Because she signed that a month before COVID hit (Lesley: Month before COVID) Right? So …

Lesley Logan
And her business is facials. And so …

Brad Crowell
It’s clearly in person, you’re touching someone, I mean. Yeah.

Lesley Logan
Yes. So so anyways, whatever it is that you are wanting to add in your life or do in your life, whether that’s a business or a hobby, or a habit or routine, you know, it’s okay to know and share with your family what you’re up to. But don’t do it in a way that you need them to, like, pat you on the back and be your cheerleader, lean into the people, and they might be strangers who are doing that thing already. Because they remember what it’s like to start, (Brad: sure) they remember what it’s like to be nervous about it. They also know what it’s like when you’re on the other side of it. And you’re going through the hills and valleys of what of what life is in that thing. So I just love that. What did you love?

Brad Crowell
So, I really liked the point that she was talking about. I guess I always think about business. (Lesley: Yeah) So I always …

Lesley Logan
It’s okay

Brad Crowell
… pick this thing. So …

Lesley Logan
Some people are gonna create stuff for etsy. So all of these are applicable …

Brad Crowell
Also, this is like very the cop to topic of conversation was obviously all about online fitness business. So that makes sense here. But she talked about transitioning her in person client business, to an online business. And the process of how, how that happened, you made the comment that she didn’t go all in, meaning she didn’t just like cut all of her private clients, and just only focus on online, because, you know, we it’s a longer term process to build a business like that. But she kind of balanced that she had all of her clients and started working on this, and then slowly was letting go of clients while her online business was beginning to grow to the point where probably now it’s similar to how we did it, you only teach a few clients that you love. And then if people come into town, you know, you might be willing to offer them a session kind of thing. And I think that she’s in a similar space. And I thought, I thought it was a really great point to say, you know, there’s like a, you know, I talked about the different where your money comes from and the way that you are, where it’s coming from like source A and your starting source B, you’re going to run out of time, you can’t have both source A and source B making you all the money that you need, because you don’t probably don’t have enough time in your life to do both of those things full time. So you’re going to have to like slowly switch the two as it’s happening. I know that’s like, epically hard to do when you have a full time job.

Lesley Logan
You also can’t see what he’s doing if you’re listening.

Brad Crowell
Yeah, if you’re watching YouTube, you can see me.

Lesley Logan
But Brad’s doing like scale. So think of scales. (Brad laughs) And like, one scale would be like, the way you make money today. And the other scale is the way you want to make money in the future. And then sometimes at some point, you’re picking things off of the heavy scale moving into the lighter scale …

Brad Crowell
Yeah, that’s a great visual

Lesley Logan
And then they equal out and at some point, you’re gonna have to just frickin’ leap. (Brad: Yeah) But. (Brad laughs) But you it’s, it’s not a zero to 60, you do definitely have a foot on a canoe and a foot on an island and tell you can’t do the splits.

Brad Crowell
So yeah, there’s that. (Lesley laughs) Anyway, I thought it was great because, you know, and we could definitely endorse that approach, too, because that’s literally how we did it too, is we took a look at the income and said, “Alright, if all of our income is coming from personal clients, but we want to start something else out down the road. How do we begin to switch the two?” And it was a slow process, it took, you know, a couple of years, to be honest, for us to really be able to pull your schedule back to the point where you weren’t feeling overwhelmed with teaching one on one. (Lesley: Yeah) And, and and also, I would, I would say that it’s okay for to go that way. So if you’re in the thick of it right now, and you’re feeling like completely overwhelmed, you know, it’s not sustainable to be doing both things too much. You, you need to make that slow adjustment of letting go of some clients or letting go of some teaching hours so that you can work on your long term business plan.

Lesley Logan
Yeah, I know, we have a lot of members who have their day job. And then they have this thing that they’re wanting to start. And the same thing is like, you know, you can only do your day job when the day job is asking you to work. And so you have to carve out time to do the other things. And it’s a matter of knowing your numbers, right? If you know what you’re trying to replace, then you can set yourself up, create a path of like, “Okay, what are the bills that I have to pay? What bills can I get rid of?” And like, “What is the, like, monthly nut that I have to make?” And so then you can start to see a light at the end of the tunnel and figure out like, when is it that you can make that leap? And for us like I think a lot of people are surprised that we’ve had OPC for over for three years now, like (Brad: Yeah) New Year’s anniversary right now. And they thought, “Oh, did you go online because of COVID?” like, it was actually already online and we actually had plans in 2020 for me to be more fully focused on our online business. It just so happened that COVID was like, we’re just gonna rip that band-aid off for you. (Brad: Yeah) Like, we’re gonna make this a much easier transition. And I was like, “It is easier.”

Brad Crowell
Well, it wasn’t easier (Lesley: It wasn’t easier) but there is a much faster transition. We were forced to …

Lesley Logan
I didn’t have to have a lot of tough conversation. That’s true. (Lesley laughs) I it was a, it was definitely it was all in the plans and in the works and we were on our way there. It was just a bigger jump than I probably could have made. (Brad: Bigger) bigger.

Brad Crowell
Yeah. Babe, good job

Lesley Logan
Yeah, I was picturing like, I don’t know why I was picturing this, like Indiana Jones, like when you have to like, it would have been like a leap across a rock. And this was like one of those like jumping up to a rock and like grabbing on my fingertips, (Brad: Use the whip, grab the thing, pull yourself up!) Yeah, and like with my fingertips somehow miraculously be someone who can climb a rock, but that’s what it felt like and, and so anyways, that’s just I like that you pulled that out, because I think a lot of people here might be thinking about a side hustle. And it’s good to know that the people you see on Instagram who seem like they’re killing it, they didn’t, they didn’t, they weren’t born killing it. They, they worked their way up, and they’re consistent. And they slowly took some time from one thing and put it towards another thing.

Brad Crowell
Yeah.

Lesley Logan
Okay.

Brad Crowell
All right. So finally, let’s talk about the Be It action items from your conversation with Danielle Pascente. What bold, executable, intrinsic or targeted action items can we take away from your convo? I’m going to jump in first here, she she had two very clear, very concise recommendations. And the first one was to take small actionable steps to build that bigger picture. And I thought that this was really, well visualized, when she said, you might look at my business and wonder, why are people signing up for my stuff, and they’re not signing up for your stuff. And she said, but you are looking at my business in chapter 12 of my novel. I’ve been doing this for five years online and years before that. Right? And so if you’re just getting started, and you’re you’re looking at me, you know, feeling frustrated, you shouldn’t do that because you’re you need to start at step one, I started at step one years ago, and I’m, you know, now I’m further down the path than you are. Right? So the smallest actionable steps will help you in, in so many different ways. You know, such as, you know, the perfectionism thing, take a small step forward, just take a small step forward, right, or the overwhelm. If you’re feeling overwhelmed, take a small step forward.

Lesley Logan
It goes back to the question that we had this week. It’s like, maybe, you know, I feel I’m busy. I can’t do the morning pages. Well, so just do the, like, do half page (Brad: Yeah) towards the bigger picture of making it consistent, and making sure you have time all the time. And so I think people think it’s got to be all or nothing, and nothing is all or nothing.

Brad Crowell
Nothing is all or nothing. (Lesley and Brad laughs)

Lesley Logan
That’s my quote card. But like, you know, what I love about this is I always work backwards from the ultimate goal. So like, Be It Till You See It, the person place business life you want to have in the future, we work backwards (Brad: Sure) until we get to where you are today and then you just do little tiny steps. I heard somebody talking about his whole thing is like you have a 30,000 foot view. So like you’re flying over your life, and you get a big picture of like, what you want to be or like think about when you’re flying, I picture flying in LA. I can see, I can see the buildings of downtown and I can see the tops of the corridor, and I can see the ocean, actually can’t see that that street specifically is Ashton Avenue. Like where we used to live like, I can’t see that I can just see the buildings that landmark that. Right? But then when you land and you get to where you’re going, you’re in mouse steps, like you’re in the map, right? So you’re just taking, he talks about 30,000 foot view and then making mouse steps. I wish I could tell you who it was. I have no idea. But (Brad: I’ll look that up, we’ll see if we can find it.) whatever your bigger picture is, you work backwards and you take those small actionable steps. I love that. Thanks for bringing that one up.

Brad Crowell
Yeah, sure. So what about you?

Lesley Logan
Oh, of course, you know, I loved her ‘take messy action.’

Brad Crowell
I know. I was like, “Yeah, why would that not click?”

Lesley Logan
I mean, thanks, Danielle. It is in the intro. (Lesley laughs) (Brad:Totally is) It is in our merch, but everyone if you didn’t know we have merch that says “Take Messy Action.” And, you know, my, the reason I say this is like, I had someone say to me, I was teaching them a session and they and I was saying, “We just have to like it’s gonna be okay for to be ugly and not be perfect.” And she’s like, “I am an oldest child,” as and I was like, “Me, too.” (Brad: Me, too) She’s like … yeah, Brad, too. And she’s like, “Yeah, but that’s it has to be perfect.” And I said, “I’m just gonna tell you right now, that that’s a story that you’re telling yourself,” (Brad: Yeah) and you can live with that story, but it’s going to keep you from actually doing the things that you want to do because you’re waiting for perfection and our bodies. Just like any project, you’re working on it, they take time for the connections from your brain to the muscles you’re not using to even work. Like if you’ve never used that muscle in the way they’re asking to be used. It’s not gonna be there. (Brad: Yeah) You know, so, so I’m the oldest child of two oldest children. (Lesley laughs) So the pressure was real and I’m not saying that as a slight to my folks, but like, I, I literally would cry when things weren’t perfect. And I would be frustrated and I would just not do things because I would literally get an F instead of turning in a half written paper. And so Brad’s laughing because I think that there was probably some tears when our …

Brad Crowell
There were tears when I was younger, too, because I’m also, I don’t consider myself a perfectionist, but I don’t like failure. (Lesley: Yeah) So that’s a (Lesley: Yeah, and…) yeah, there were tears.

Lesley Logan
There were tears. So here’s the thing. I get it my perfectionists and overachievers I see you, I understand when I say take, take messy action that that is like nails on a chalkboard for you. (Brad: Sure) Here’s I’m going to say, the more you do it, the easier it gets. And even just saying it, just saying take messy action, like just take like, just throw ingredients in a smoothie thing and see what happens if you don’t like it, add more honey, it’s gonna get better. (Brad laughs) But like, the the thing is that, like, if you don’t take that messy action, you will take no action because nothing (Brad: Right) will ever be ready and when it is ready with it ever becomes ready. The truth is, is that it’s no longer gonna make the impact you want to make because that means frickin everyone was doing it. And now you see the path forward, so you can just copy and paste and it’s not gonna feel authentic to you. And you know, so anyways, I, whatever you have to do write it on a chalkboard. Take messy action. Take messy action today.

Brad Crowell
Take messy action today.

Lesley Logan
Yeah. All right. Well, I’m Lesley Logan.

Brad Crowell
And I’m Brad Crowell.

Lesley Logan
Thank you so much for joining us today. We are so grateful you’re here. How are you going to use these tips in your life? Screenshot this podcast, tag @be_it_pod with your with your takeaway or your messy action you’re taking.

Brad Crowell
Yeah, (Lesley: And… ) the messy action. Send us a screenshot with your messy action.

Lesley Logan
Yeah, when you whenever you tag us, it actually just DMs us automatically. That’s the coolest thing about technology and tag to @be_it_pod and we will catch you on the next episode.

Brad Crowell
Alrighty, talk soon.

Lesley Logan
That’s all I’ve got for this episode of the Be It Till You See It podcast. One thing that would help both myself and future listeners is for you to rate this show and leave a review. And, follow or subscribe for free wherever you listen to podcasts. Also, make sure to introduce yourself over on IG at the @be_it_pod on Instagram. I would love to know more about you. Share this episode with whoever you think needs to hear it. Help us help others to BE IT TILL YOU SEE IT. Have an awesome day!

Lesley Logan
‘Be It Till You See It’ is a production of ‘As The Crows Fly Media’.

Brad Crowell
It’s written, produced, filmed and recorded by your host, Lesley Logan and me, Brad Crowell.

Lesley Logan
Kevin and Bel at Disenyo handle all of our audio editing and some social media content.

Brad Crowell
Our theme music is by Ali at APEX Production Music. And our branding by designer and artist, Gianfranco Cioffi.

Lesley Logan
Special thanks to our designer Jaira Mandal for creating all of our visuals (which you can’t see because this is a podcast) and our digital producer, Jay Pedroso for editing all the video each week so you can.

Brad Crowell
And to Meridith Crowell for keeping us all on point and on time.

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