How to Take

Transformative Action

Ep. 161 with Heather Monahan

“The more noes you get, the closer you’re getting to yes.”

Heather Monahan

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Bio

Heather Monahan is a best-selling author X2, Top 50 Keynote Speaker in the World 2022, Podcast Host of Creating Confidence, TedX speaker and has most recently been appointed to the Board of Directors of Healthlynked Corp. Having successfully climbed the corporate ladder for nearly 20 years, Heather Monahan is one of the few women to break the glass ceiling and claim her spot in the C-suite.

As a Chief Revenue Officer in Media, Heather Monahan is a Glass Ceiling Award winner, named one of the most Influential Women in Radio in 2017, Thrive Global named her a Limit Breaking Female Founder in 2018 and in 2021 Girls Club named her the Thought Leader of the Year.

Heather’s book Confidence Creator shot to #1 on Amazon’s Business Biographies and Business Motivation lists the first week it debuted on Amazon. Forbes named Confidence Creator one of the 5 must have books for women in business in 2021.

Heather’s show, Creating Confidence, debuted on the Top 200 shows on Apple podcast. Her guests include Sara Blakely, Gary Vaynerchuck, Ryan Serhant, Kaitlyn Bristowe among many other noteworthy celebrities and entrepreneurs.

Heather was named one of the Top 40 Female Keynote Speakers in 2020 and Top 50 Keynote Speakers for 2022 by Real Leaders. Her TedX talk was promoted to TED and translated into 6 languages. Harper Collins Leadership published her new book Overcome Your Villains in November 2021.

Heather’s has been featured in USA Today, CNN, Forbes, Fast Company, Gary V’s Audio Experience and The Steve Harvey Show. Heather and her son Dylan reside in Miami.

Show Notes

It’s the million-dollar question, “How do you do it all”? How do you start a business, focus on your family, and have the confidence to keep going after the “no”? Heather Monahan joins the podcast today to share her three-step process for taking action, working through the ebbs and flows that come, and finding success through resilience.

If you have any comments or questions about the Be It pod shoot us a message at [email protected]. Or leave a comment below!

And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at LesleyLogan.co/subscribe.

In this episode you will learn about:

  • Perfection is BS, confidence is inconsistent.
  • The key to taking messy action and going for things.
  • How to find the imperfect balance as a working mom.
  • How you choose to see getting noes.
  • No matter what you are doing in life, you are always selling something.
  • The importance of building a relationship with your audience.
  • Letting the possibility lead you to your next thing.
  • How doors being opening when you add value.
  • The three-step process for action

Episode References/Links:

Transcript

INTRODUCTION

Lesley Logan
All right, Be It babe. I’m, ooh, I can’t believe it. I can’t believe it actually. I’ve been wanting to have this woman on this podcast for a really long time. If you’ve been listening to the podcast for a while, you’ve actually heard me mention, “I’m gonna have Heather Monahan on the show. So here she is Heather Monahan. She is the podcast host of Creating Confidence with Heather Monahan. She is an author, you’ll hear about those books as we get to talking. And she really is a wealth of knowledge. And for my mommas out there, I really loved how she answered how to balance like being a mom and like, doing all these amazing things. So I can’t wait for you to dive into this interview with her and hear these things. And you know, I love that action item. I love the BE IT action item, but I actually do love these and I think they’ll be really easy for you to remember and to use in your life and then as always, please make sure you tag Heather Monahan and us, so our guests and us so that we can know what your takeaways are, what you’re working on how you’re being it till you see it. So, here is Heather Monahan.

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Lesley Logan
Welcome to the Be It Till You See It podcast where we talk about taking messy action, knowing that perfect is boring. I’m Lesley Logan, Pilates instructor and fitness business coach. I’ve trained thousands of people around the world and the number one thing I see stopping people from achieving anything is self doubt. My friends, action brings clarity and it’s the antidote to fear. Each week, my guests will bring Bold, Executable, Intrinsic and Targeted steps that you can use to put yourself first and Be It Till You See It. It’s a practice, not a perfect. Let’s get started.

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EPISODE

Lesley Logan
All right, Be It babe. I’m really stoked about this. I heard this woman’s voice through Cathy Heller’s podcast while I was driving through the desert and my phone was dying. And I did not actually have directions to the hotel I was going but I was like, I cannot turn this phone off because it’s loving all of her words. And the quote, the words she said that stuck with me. I repeated over and over again were, “Don’t take a no from someone who can’t give you a yes.” And I was like, “Who is this woman? I’m going to pull over and I’m going to literally download everything she has.” And I have been enjoying listening to her. And I’m so excited to have her on. Heather Monahan, thank you so much for being here. Please tell everyone who you are and what you’re up to these days.

Heather Monahan
Sure, and thanks for having me. So my background is in sales and sales leadership. I was in the media industry for over 20 years. And three weeks after I was named one of the most influential women in radio. I was fired when the CEO I worked for became ill and elevated his daughter to replace him. That was now five years ago. So I took that opportunity to write and self publish my first book Confidence Creator. And then I Googled how do you sell books. And that led me to my speaking career, which I was just named Top 50 Keynote Speaker in the World for 2022, which was super exciting. And then last year, I wrote my second book, Overcome Your Villains with HarperCollins leadership, which came out in November. And in 2019, I launched my podcast, Creating Confidence with Heather Monahan.

Lesley Logan
I mean, so many amazing things. And I think some people are listening going, “Okay, how did you do all that?” Because it’s like five years is actually not that long a time. But I just want to highlight look what you can do in five years. Like, look at all those things. So, you know, you had this amazing career, obviously, award winning career, and then it just stopped short. What was, did you have this inkling that someday you would do something different? Did you always think you’d be a keynote speaker in this confidence realm, like what was kind of how did you get there?

Heather Monahan
No, I had no idea. You know, so often in life, we’re told, “Hey, this is what you’re good at, because you’re showing up and doing a good job.” So I just, you know, I was always told I was great in sales. I was great in sales leadership. I just thought that’s what I was destined to do. The next potential move for me would be to take the CEO position, which I pitched myself for many times, and I figured I’ll probably run this company or I’ll run a competitor to this company that sort of in the back of my mind what I thought would those logical next steps where. I never thought about that idea of, “Oh, what if I just blow up everything that I’ve been doing and completely reinvent myself?” No, I was, you know, walking that path, you know, that corporate America path, like, what’s the next move up, next move up. And I had been doing that for over 20 years. So it just, it never even crossed my mind that I would be doing what I’m actually doing today, never came to me.

Lesley Logan
So, you know, day after you’re fired, you’re trying to figure out what to do next. Were you looking for jobs in the corporate world? Or did you think now I’m going to, now’s the time, I’m gonna just go see where the world takes me. I’m thinking about this, because so many people will find themselves either they found themselves during that way in 2020, when the world just stopped. And, and now the world is back. And I think a lot of people are going back to what felt safe. And I’m just wondering how you got out of that safety net.

Heather Monahan
Well, I was pushed, right, because number one, I was fired. But number two, what a lot of people don’t realize is I had a non compete. So even though I was fired, I had to leave the industry that I had 20 plus years expertise in. So for 18 months, I could not compete in the media advertising sales arena. If I wanted to be a sales leader somewhere or Chief Revenue Officer, I’d have to go to the aviation business or the hotel bus… something that I knew nothing about. Right. So I’d have to start over as a beginner. And that was a legally bound contract. Right? So that was something I had to honor. And, for me, I just thought to myself, okay, if I’m gonna go start over as a rookie and a beginner somewhere, which that were, that’s my options at this point, right? I’ve got to start over somewhere brand new, not knowing what I’m doing. I thought, well, I might as well roll the dice on me first, and see how that pans out and see what that looks like, you know, I have a little bit of runway, I had saved some money. And I just thought, “Okay, if I, if I’m going to do this in and start over, you know, from scratch, why don’t I try just to double down on me and see what happens.” But first, it was just like this kind of out of left field idea and possibility of what if, and let’s see, let’s see where it takes me.

Lesley Logan
I actually really love that. I, I resonate so much with like, doubling down on yourself. And I think if you can’t bet on you, then like, really have not a lot of people to bet on … And I think a lot of people and said bet on others. Was that something that you always knew that you could bet on yourself? Or what were the signs that you kind of knew that? Or was that how you’re raised?

Heather Monahan
You know, I believe that confidence is something that ebbs and flows, changes in different situations. So when you ask me that question, you know, you’re what you’re basically saying to me is, you know, did I always find that confidence from within. That’s what I’m hearing you say. For me, no, there were times I did find it. Right. So I had found a lot of success in business at a very early age in my early 20s. And so I felt very confident about myself in work, in media, in sales leadership, I knew I was really good at that. So I truly felt confident when I was working. But then in my personal relationships, I didn’t feel confident at all, you know, in different scenarios. I wasn’t confident at all. So it was sort of this thing that at different times, I would say, oh, yeah, I moved to Saginaw, Michigan to become an equity partner in my early 20s. I felt really secure and confident me, you know, very concerned about the situations outside of me what was going to happen there. Right. So it’s just, it’s not a static thing that I can point you to say, “Oh, I was raised. You know, I had a very difficult upbringing, I grew up very poor.” And that just gave me this amazing gift to be confident for the rest of my life. No, that’s, that’s not true. And I truly don’t believe anyone is confident in every situation. And you know, it’s just static for them. I just don’t think that’s real. Anytime you step into something new. Anytime you reinvent yourself, anytime we enter a new relationship. Right. There’s always going to be some level of, “Oh, what if this or you know, self doubt this?” And that’s just part of the growth process.

Lesley Logan
Yes. Thank you for saying that. Oh, my goodness because I, I think so many people think it must be easy for her. Of course, she was fired. And she just like, was able to go off and like, or, you know, they look at like, for example, for a lot of people they saw and the pandemic we did move to, to Vegas, and they’re like, “Oh, wow, you had all this together. You’re like, you know what you’re doing.” No clues. No idea. I just know, I could like, count on myself to figure it out. Like I was like, “I know, I’ll do this. I know, I can do that.” But I do think a lot of people wait and hold themselves back because they think that they don’t have something that for all of us who they think have it. It’s it’s it’s an ebb and flow thing. It’s not in every we’re not we’re not perfectly confident, every area. So thank you for sharing that. I know you’re a big fan of kind of taking messy action and going for things. Was that was that something … from after the firing? Or were you kind of like that even in your corporate career?

Heather Monahan
No, I’ve been like that my whole life. I just I’m definitely taking action is not hard for me. Now certain people just gravitate towards certain things. I basically call me a bull in a china shop when I was early on in my sales career because that was sort of the way I just I gravitated easily to that, oh, I’ll just go ahead and try that. I might blow it and make a mess and have a disaster and someone else is gonna have to clean it up, and they’re not going to be happy about it. But to me, I think, well, it’s worth trying, you know, let’s just go for it. That’s always kind of been my philosophy. I’ve never been that person that says, you know, “Oh, I’m I’m paralyzed by, this has to be so perfect.” A great example of that is my first book, I had no idea how to write a book, right? There’s three errors in my first book. And I’ve had so many people point that out to me, and it makes me laugh. I think it’s hilarious. I’m super proud of those errors. And here’s why, I will never be the person on her deathbed saying, “I had this amazing book within me. This legacy that I could have left behind. But I couldn’t get it perfect. So I didn’t do it.” Instead, I get to be the girl that shows up and says, “I had this amazing book inside of me, and I couldn’t get it perfect. I had three mistakes. But I will tell you, it’s changed so many people’s lives. It’s impacted so many, and it’s going to live on so far beyond me being on this earth. And I am so incredibly proud of creating something.” Right. So I just I really encourage people listening that that idea of perfection is BS. Right. Done will always be better than perfect and ready is a lie you’re never gonna be ready for, it’s never gonna come out exactly the way you want. And that’s the actual magic, because the mistakes and the messiness is what will lead you to those right people that appreciate you and honor you. I don’t want to be around people that want to be perfect. Those are that was the lady who fired me, she always wanted to pretend as though she was perfect. Want to pretend as though there was never a problem, never a mess. Those aren’t my people, when you start showing up as that real messy version of yourself, you start attracting those right people towards you. And then you feel even better about who you really are.

Lesley Logan
Yeah, I love that. One of my top five strengths is activator. And it’s like, I will, I will, I will prefer to test something out and take messy action and to see what happens. And then wait and make sure all the ducks are in a row before I start, because I just didn’t … it’s like, well, when is it ready, it’s not a good time now, you know, so I’m, it’s much better to, for me, it’s better timing to just get going. So I really resonate with that. And, you know, I wrote a book as well. And I had an editor, because grammar was not my thing. And, and it came out and I had someone else read it. And she found more stuff. And I’m like, “You know what, at this point, I’m just gonna put it out. This is a self published thing. Like, if somebody if a period missing or the wrong type of comma is keeping them from getting the message. They’re not my people, like, I can … that’s a different thing, then they want something else from someone else. And I’ll never be that person for them.” And so I actually see book I have, if I saw your errors, which read that book, and I didn’t. So that was obviously not what I was looking for. To me, when I do see those things, it gives me more permission to just be imperfect, to just do the thing. Like I was listening to another author’s audiobook, and I love her. And she’s amazing. And I heard an error on audiobook or just repeats a couple times. And I was like, “Amazing, full permission. This is a publisher’s person who did not catch something.” It’s not her, you know, it’s someone didn’t … And like that means and that means my things can have imperfections. And it’s not going to keep the message from being out there.

Heather Monahan
So true.

Lesley Logan
So you wrote a second book, because you apparently didn’t get what I got, which is like, “Oh my God writing books are so hard.” So what what kind of drove you to do that second book?

Heather Monahan
Really the DMs and messages that I received from people from my first book, right? So when people started asking me, “When is the second book coming out? And what’s happened since you got fired?” Because my first book really stops at getting fired. So I decided to answer their questions, start the next book at getting fired and show them what I did over the last five years. How I did it, and how they can take messy action too. And so really just responding to my community and answering what it was that they wanted from me.

Lesley Logan
I love that thank you because more people get when I hear people are like little stuck on what to do next. I think it’s like, well, what are people asking from you? What is the common conversations you’re having? Because that can be the next thing that you do. I know that your mom and we have a lot of women who are moms listening and I wonder being how do you, is there about I have this when I have a … So is there a way that you have to balance you’re running your business, taking on these changing your career and raising a kid?

Heather Monahan
Yeah, it’s not easy, right? I’m a single parent and for all the single parents out there whether it’s men or women it can be very challenging especially during the pandemic with you know, the isolation and the Zoom school and me working from home and him working you know. It’s been a trying couple years but I knew my attitude around balance is that number one if I’m taking care of my physical and mental health first and foremost. Right. I put myself first. I don’t see that as selfish at all. I see it as selfless, because the better I feel, the better I’ll be able to take care of my child and anyone else that needs me in the world. So my workout comes first. Right. Like my time for the things that I need to do comes first and as long as those things are happening and I’m sleeping, I can figure out the rest. Everyday does not look the same. There’s some days, you know, my son’s dog drowned during the pandemic and he became depressed. And so (Lesley: Oh my God.) he that those are those moments in life where it’s clear, “Wait a minute, I gotta go all in on this right now like he needed me.” Right. So everything had to adjust around that situation, it was very apparent. He’s in a very different place now, you know, fast forward two years, he’s 15. He’s back in school in person, he’s playing sports, he’s with his friends, he’s a lot more independent. But he’s got this resiliency that he created through going through these really challenging times. So he doesn’t need me 24/7 the way he did two years ago, so I’m able to apply more towards work. But there was a window of time there where I had to take a big step back from work, and just really go all in to support my child. So I guess it’s about being present where you are and recognizing that where you’re needed is going to change. And, you know, how can you ebb and flow to make it to keep the business running, but but be the best mother that you can be, especially when your child child really needs you.

Lesley Logan
Yeah, I think it all comes back to even with the confidence and with balance, it’s just being how are you being present and how you’re feeling and what is needed. But I love that you say that your workouts and your things for your coming first, but not be in a not in a selfish way. It’s a selfless way because you can’t have energy or even be attuned to other people’s needs. Even the people who are following you, let alone your son who means so much. If you’re not attune to yourself, you know, like, if you’re not able to feel like what do I need for myself today to have this most energy? It’s kind of hard for us to then read it in others.

Heather Monahan
Absolutely.

Lesley Logan
So okay. I, one of the things I love that you talk about is you’re really in your podcast, you’re really great at telling people how certain things happened. And I love that because I think people can look at your podcasts, see the guests you have or look at the places where you’ve spoken and see these things and go, “Oh my gosh, like everything just comes so easy.” And when I hear your stories, I’m like, “Oh, thank God. Like, I’m not the only one.” Like, I’m just like, “Oh, if she has to do it, like, here we go, you know.” So um, what do, I mean obviously, different things work for like different scenarios. But what is, what do you, what is your, what is your way of like trying to figure out how you’re going to get people to say yes to you, or how you’re gonna get your name out there? Is there a process that you followed? Is there a mantra, you tell yourself? Like, what is it that you’re doing that’s like, “Okay, I’m not going to take no, from this person because they can’t tell me a yes.” So how do you, what’s that resiliency there?

Heather Monahan
Well, so as I mentioned, I’ve been in sales my entire life. Right. So and sales is such a blessing. Everybody’s in sales, whether they realize it or not, I just knew I always was I started out as a paperboy when I was nine or 10 years old. I was selling. Right. I needed people, I wanted people to want my service, so I could make money. And so from a very young age, I learned that, “Hey, I’m in sales, and I want to get better and better at this.” And like anything, the more you do something, and the more you’re going to have an understanding for it, the more you know, you apply yourself to it, you find out different techniques and different ways to you know, accomplish your goals. So I had wanted to be great in sales since I was a little kid and I stayed in sales my entire career. So for me, the philosophies around sales are ingrained in me now. And I’m so lucky and blessed for that. Right. Because whether you own your own business, or you work for someone or your title, salesperson or not, you are selling, if you have a podcast, you’re trying to sell people to come on your show. Well, one of the biggest number one sales is a numbers game, right? So I never if somebody tells me no, that doesn’t faze me, because I’ve received thousands of nose across my career, and it didn’t ever stop me. A good example of that is I pitched my agent 14 times on 14 different book proposals to sign with her. And she said no to me every single time until lucky number 15. Right. So to me, it’s not about the noes. It’s about getting to that one, yes. I just don’t give up the majority of people will give up after one two or three noes. It’s about how can I persevere beyond this? So that’s number one. Sales is a numbers game and don’t get discouraged by the numbers. Be almost excited by them because the more noes you get, the closer you’re getting to that, to that one, yes. So that’s how I choose to see getting noes. And then you know, the other thing is, oftentimes, when people are in a situation, let’s use the podcast, for example, you want to get so and so on your podcast, it’s all about putting yourself in their shoes. And you know, how can I solve a problem for them? How can I add value to them? How can I be meaningful to them? Stop making it about ourselves, right? So so often people reach out and say, “Oh, can you come on my show? My show is so great.” You know, so and so would love to have you that doesn’t really mean anything to me versus I get some people that reach out to me, “Hey, Heather, here’s a screenshot of the review. I just left on your podcast. I love the episode with blah blah blah.” You’re talking my language you’re talking my creation that I you know, bring them market every week, you supported me by giving me a review, you sent me the proof that you actually did it. Now you’re specifically giving me feedback on an actual episode. And I can tell by the feedback or give me you listen to it, right? Like you’re, you’re my people. So now you’re at my you got my attention. So it’s all about how can we add value? How can you know we show up to support somebody else, add value to them, and put ourselves in their shoes, when you can start looking through that lens, you can start connecting with people, you can start getting their intention and engaging in a conversation with them. And at that point, you know, you’re developing some trust, people do business with people they know like and trust, right? You gotta establish that trust, add value. And when you start doing things like that, you see doors start opening for you.

Lesley Logan
Yes. Oh, yes. I mean, I was in sales before Pilates. It’s actually what I thought I was gonna be in high end accessory jewelry and fashion my whole career. That’s what I that’s what I thought. I have an entire room of jewelry and hats. Because I’d still like my thing that draws me. And then then Pilates took over my life. And I was people always asking, “How are you getting so many clients?” I’m not good at sales. I’m like, “I’m not selling them Pilates. Like I’m finding out, what do they need?” Because, yes, I want them to be a client. But why should they be a client of mine? Like, what do I have to offer for them. And then it’s just about connecting what they want, with what I have. And then we go down that road and with with having this podcast, it is it is this interesting thing where it’s a different type of need. I’m like, I of course want to share people with my audience because I have a killer. They’re just amazing women. They’re so cool. And I’m so lucky to have them. But it can’t just be I know, they’re amazing. You don’t know they’re amazing yet, you know? And so it’s about what do when I look at people who I want to talk to and I know can serve my audience and my audience can go take take more from them. It’s like how can we calculate put those two together, and you mentioned a building relationship and trust. And one of the things Brad and I like to talk about with people we coach, it’s like, it’s like dating. When you’re at the bar, the guy who’s like comes up to kiss you right away. You’re like, “Whoa, you’re scaring me.” Whereas the person is like, “I really like your shirt, you know. Do you come here often?” And you’re like, “Oh, hello.” Like you listen, and you start to build the trust. And you’re like, “Yeah, maybe I’ll go and have a coffee with you another day.” You know, it’s really something that I think people forget that we’re not different types of people in different scenarios. And that everybody wants to build trust, the ones have trust and feel seen. And and you want people to feel like they know you, and they care about you. And it’s not just about them. So I thank you for sharing that process. And how you and you think about it. What are you working on next? Because you’ve got the books, your public speaking is coming up. We’re just on Dr. Phil, like, is there something that you haven’t achieved yet that you’re working towards? Or are you are you settling in and loving where you’re at?

Heather Monahan
(Heather laughs) No, I never settle in and love where I’m at. (Lesley laughs) You know, I have, I have so many different ideas. You know, before the pandemic hit, I was working with E on a show. I was working with Bravo on a potential show. So I’ve been reengaged in some talks recently about potentially doing a show. I have been chasing Reese Witherspoon for three years to make my first book into a movie, I’m still on that like white on rice. I am like I’m I’ve created a product that is not out yet, but will be coming out in the next couple of months that I want to get to marketplace that I am so excited about. So that should be coming out in the next couple of months. It’s just a little slow in production. Then I had an app company come to me recently that wanted to partner about doing you know, daily messaging, creating community. So that’s something that I’m looking to do. There’s so many different projects that I’m constantly working on. And some of them fall apart and fail and nothing comes out of it. You know, I had a clothing line that fell apart, I had a skincare line that fell apart. But then a lot of them like my books or my podcast, you know, come together and work out incredibly well. So it’s sort of that idea that as long as I’m moving things forward, as long as I’m doing good in the world, as long as I’m shining light to inspire other people to shine their light, all will be well and it will work out exactly as it’s meant to be.

Lesley Logan
This is so fun. Okay, all these things are really exciting. Many of them you’ve never probably done before, even though you had this incredible career. So what do you, how do you, what is like how do you step into the process of being a person who is creating a skincare line or an app or a clothing line? Is it, is it research? Is it just taking that messy action like you said earlier? What are you, what are you telling yourself to get yourself ready for those things?

Heather Monahan
Well, for me, it just it’s about the possibility. I don’t have to know the whole plan. I don’t know, I didn’t know how to write a book when I first wrote a book, right? I didn’t know how to record a podcast when I first recorded a podcast. I didn’t know how to be a board member before I was appointed the board of directors of health like like, I don’t know how to do any of this stuff. But you know, I look back at my career. And I remember when I was nine years old, I didn’t know how to be a chief revenue officer. But I knew I got there. Right. So it’s all about instead of saying what is the master plan and what are the appropriate steps to take to get there. It’s about taking that action step board and seeing where it goes. And what I mean by that is this is a good example when I got fired I wanted to partner with the big company and I love clothes. And I wanted a clothing line. And I knew I wanted to get it on QVC. And not because I can sell and so like they could put me on camera and allow me to sell, I could make millions for me and a partner. I knew I wanted to partner because I wanted a big marquee brand. So I tracked down the CEO of Perry Ellis International, got to him, pitched my idea, he loved it, we signed a deal, we started working for nine months together on this clothing line. I got us a meeting with QVC. I didn’t know how any of it’s going to work out. But I just believed this is a viable business idea. This is something that can help people and I know if I can get on air, I can sell it. So again, I didn’t know what I was doing. I don’t know anything about clothes. So I picked a partner that did right in that situation, it made more sense to bring a partner in versus doing it on my own. So you know, being open to the possibilities and open to if they had said no, I could have gone to somebody else. And so after nine months, you know, we got our decks together, we got the product line together, I got the meeting with QVC, we went in and did the pitch and QVC said, “Heather, we get why you, we understand that you’d be great on camera. However, this product looks very similar to too many things that we already have on air, we’re gonna have to pass on this come back if you have something unique.” And that was a tough lesson learned for me. And that was sometimes when you go all in on one thing, and it’s taking a lot of your time, a lot of your resources, you know, and you end up not executing on it in the end, you can be frustrated. But it also taught me that I don’t know if I don’t do a clothing line later on in my career, how do I maybe that is going to be a building block for me to understand. Or maybe that’s the building block that I go back with this new product that I create it on my own. And I bring that to QVC because now I have a reporting relationship there and I know what they’re looking for. Right? So you can’t connect the dots until you’re looking back. You can’t connect the dots looking forward. So you have to move forward basically with that fate, that I’m not sure why that didn’t work out. I’m disappointed that it didn’t. But something tells me in the future, I’m going to be able to look back at that and see how that taught me something or lead me a different direction that I wouldn’t have been set up for otherwise. So it’s really about moving forward in that faith and taking that action and being open to possibilities in the what is and that those fails might redirect you to that right place. You wouldn’t have gone otherwise.

Lesley Logan
Yeah, I I’ve been telling myself since I think I heard a version of this, but I’ve been trying to find it. Like what is for me will not pass me. And it was in 2013, I had a lot of friends worried about me. And for good reason. Thank goodness for them. But I left the person I was with for five years. And I left I was like, “I cannot live here until I find another place. I just have to go and I’ll just couch surf in LA.” I’ll just just, I have enough friends with enough couches. I don’t have to overstay my welcome. And I was leaving his house and I totaled my car and was like, “Nope, I’m still going, still doing this.” And then the place that I rented space where my my whole private income came from was closing. And I was like, “Okay, just keep taking whatever I don’t need to have right now. Because I don’t really want to get attached, I want to find an apartment next to a studio that doesn’t exist anymore. I’m just going to wait till it’s all take it all, take it all and I’ll find it.” And what’s so crazy is in that homeless moment with a rental car waiting to find a place to teach. Los Angeles magazine called and said, “Hey, you you’re you’re the best Pilates instructor in LA. We’re giving that award. We want to put you in the magazine. Where’s your studio?” And I was like, “Oh, okay, let me get back to you and when’s the party. And I’ll be there.” And I was like, “This is so insane.” Like you, if you’re open to possibilities you’ve mentioned a few times, and you don’t get so hung up on what didn’t work out. It’s kind of crazy what it leads you down. And it was that summer was the best thing ever happened to me I would never have met the husband with now if I hadn’t had that experience. And because I would never have dated a musician. Could have been like, “No way. I need someone with a little bit more security.” But I survived insecurity. And I was like, “Okay, well, here we go.” So I think I think it is so easy when you get really dialed in nine months on a project that you like you said, and to go, aah. And it didn’t work out to be so devastated. But you have to pick up and I know that that was not for nothing like that experience taught you so much about the next opportunity where there’s another clothing line or maybe it isn’t makeup line, you go back to QVC. I mean, who knows what that is. So that is so cool. Okay, Heather, I just think that you’re a rock star. You know that already. But I think there’s a lot you’re gonna do on this planet. And I’m really so grateful to share it with everyone. We’re gonna take a moment and then we’re gonna find out where people can follow you. Listen to your podcast and your BE IT action items.

What, where is your favorite place to hang out? Is it in Instagram, your website, your podcast? Where can people find you?

Heather Monahan
Oh my gosh, my podcast is called Creating Confidence with Heather Monahan. I dropped two episodes a week. Please go check it out. It’s so good. My book is Confidence Creative and first one. The second one is Overcome Your Villains. And you can find them anywhere where you get your books, my websites heathermonahan.com. I’m all over every social media platform. It’s crazy at nauseam and yeah, you can DM me or send me a note anywhere.

Lesley Logan
You might be one parent who is on social more than their kid.

Heather Monahan
Oh, way more than my kid. Oh my gosh way more than my kid for sure.

Lesley Logan
Oh my goodness. Okay amazing. Well, everyone please do follow her, subscribe, listen to her podcast, share it. Before I let you go. I love to ask bold, executable, intrinsic, targeted steps that people can take to be it till you see it. I know you’ve given us lots of great stories but any tips that you have that they can take action on today.

Heather Monahan
Yeah, I’ll give you the three step process that I share in my new book, Overcome Your Villains. It’s called bak, beliefs, action and knowledge. And in this three step process will not fail you. Number one when you are fi… faced with a situation for example, I got fired my belief was, “I’ve lost everything.” No, you need to distill that, belief down to the most simplistic shred of fact that there is. When I did that I realized I lost a paycheck. I didn’t lose anything else. Right. Number two, action. Immediately take action. So step one distill the belief to the most simplistic shred of fact that there is you’ll feel the pressure come off. Number two, take immediate action. For me, I posted on social media, “I’ve just been fired. If I’ve ever helped you in any way I need to hear from you now.” That post landed me on the Elvis Duran show which completely changed my life. Right? So number one, distill the belief to the simplistic show the fact that there is. Number two, take action immediately. And number three, be really intentional about the knowledge K, knowledge that you surround yourself with. Don’t just consume information, don’t just take advice about work from your mother, your mom’s not in business, right? Be really intentional about who you are asking for advice from, who you are following on social media, what books you’re reading, what content that you’re accessing, because it has a massive impact on the way that you think, behave and those next action steps and beliefs that you’ll hold as a result.

Lesley Logan
Oh, I love this. I love it so much. Thank you very much for that. I also love a good acronym around here. Everyone, how are you going to use these tips in your life BAK. Please do us a favor, tag the @be_it_pod, tag @heathermonahan. Let us know, it not only gets into her DMs and lets her know how like what you loved about this and what your takeaways are. It actually helps other people. So if you are wanting your friends and family to actually also be seeking out the things and getting the things that they want in their life, your your post could actually be the thing that does that. So thank you so much for listening. Heather, thank you for being here and everyone until next time, Be It Till You See It.

Lesley Logan
That’s all I’ve got for this episode of the Be It Till You See It podcast. One thing that would help both myself and future listeners is for you to rate this show and leave a review. And, follow or subscribe for free wherever you listen to podcasts. Also, make sure to introduce yourself over on IG at the @be_it_pod on Instagram. I would love to know more about you. Share this episode with whoever you think needs to hear it. Help us help others to BE IT TILL YOU SEE IT. Have an awesome day!

Lesley Logan
Be It Till You See It is a production of Bloom Podcast Network.

Brad Crowell
It’s written, produced, filmed and recorded by your host Lesley Logan. And me Brad Crowell. Our associate producer is Amanda Frattarelli.

Lesley Logan
Kevin Perez at Disenyo handles all of our audio editing.

Brad Crowell
Our theme music is by Ali at APEX Production Music. And our branding by designer and artist, Gianfranco Cioffi.

Lesley Logan
Special thanks to our designer Mesh Herico for creating all of our visuals, (which you can’t see because this is a podcast) and our digital producer, Jay Pedroso for editing all the video each week, so you can.

Brad Crowell
And to Angelina Herico for transcribing each episode, so you can find it on our website. And finally to Meridith Crowell for keeping us all on point and on time.

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