Shownotes

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In this episode you will learn about:

• Side hustles not side hassles
• Starting something new
• Leadership and influence
• The constant practice of being uncomfortable
• The myth in stability
• Pushing through the typical dropout rate and keep showing up
• Scheduling out your ideal calendar

Episode References/Links:

• Free Webinar: profitablepilates.com/gemstones
  

Transcript

Lesley Logan
Welcome to the Be It Till You See It podcast where we talk about taking messy action, knowing that perfect is boring. I’m Lesley Logan, Pilates instructor and fitness business coach. I’ve trained thousands of people around the world and the number one thing I see stopping people from achieving anything is self doubt. My friends, action brings clarity and it’s the antidote to fear. Each week, my guests will bring Bold, Executable, Intrinsic and Targeted steps that you can use to put yourself first and Be It Till You See It. It’s a practice, not a perfect. Let’s get started.

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Lesley Logan 0:45
Welcome back to the Be It Till You See It interview recap, where my co host in life, Brad and I are going to dig into the very practical convo I have a Jason Frazell in our last episode. I’m sure he’s gonna hate that we said that (Lesley laughs) but it was so practical. If you haven’t yet listen to that interview, feel free to pause this now. Go back and listen to that one. And then come back and join us. Just because it’s practical doesn’t mean it’s not frickin’ fun and awesome. (Brad: Doesn’t mean it’s not full of whoo, Jason.) Whoo. Yeah. (Brad laughs) Jason and I have been coordinating back and forth on for … his podcast, and he wants you on his podcast, by the way that’s me telling you.

Brad Crowell 1:21
Lovely. Hey surprise! (Lesley: You should proud of that.) (Lesley laughs) I can’t wait.

Lesley Logan 1:25
I know. I think the two of you are gonna just have too much fun. So, anyways, he might go …

Brad Crowell 1:29
We’re both whoo. So like we could talk for like 10 hours.

Lesley Logan 1:32
You both also want to do the Star Wars thing in Florida. (Brad: Oh, yes. Yes we do) Like, yeah, it’s like a blind date but you’re going. (Brad laughs) Anyways, y’all have been coming back to us saying how much you are enjoying the the webinar I did on your gemstones, and you’re scheduling your business life around your actual life priorities. And some of you are using our new scheduling tool, (Brad: Yeah) already. Hello, way to take action. Talk about Be It Till You See It. So yes, we do have a scheduling tool. Brad, you want to tell them?

Brad Crowell 2:00
I certainly do. It’s a we did we did a partnership with another company that did all the software of this. And we had a chance to really dig into the tool before we made the decision with them because we have gone through many scheduling software tools over the years …

Lesley Logan 2:18
Oh, my God (Brad: invoicing scheduling …) Do you remember the time we did two different ones in one week. (Lesley laughs)

Brad Crowell 2:22
Yeah, yeah. We started one and then like went go and then realized like, “Oh shit, (Lesley: Like I think …) this is not gonna work for us.”

Lesley Logan 2:28
I think you talked to like one of the founders, like “I love this company. This guy is great.” …

Brad Crowell 2:31
No, no, I talked to one of their head of like customer support, and I had like an hour long call and I got in there. And I asked all the questions, I made all the notes. I was like, “We need to do this. We need to do this. We need to do this.” And there was like one thing that was like, yeah, it does, sort of does this. And what we realized at the end of it was it fucking has to do that. And we didn’t realize that like, that was like a hard “No.” And we should have should have hit “No.” Anyway. Yeah, that was a bummer. But you know, lovely people, and I love what they were standing for and doing. But we are very excited about what we’ve been able to (Lesley: Yeah) partner with and roll out there. So if you are interested in, first off, basically, we’ve got a an opportunity for you to learn how Lesley prioritizes her schedule, (Lesley: Mm-hmm) we’ve got a free webinar for you to take. And you will get to that webinar by going to profitablepilates.com/gemstones. (Lesley: gemstones) And …

Lesley Logan 3:33
And that’ll make sense when you get there when you watch the webinar.

Brad Crowell 3:35
If all the tools, that it’s all it’s kind of the method behind how she creates her ideal schedule. And then at the end of it, we talk about the scheduling tool itself.

Lesley Logan 3:36
Yeah, so you can dive into both, at least take away an amazing schedule and maybe even you know, sign yourself up for a tool that actually works. Okay, but, Brad, do we have an audience question to respond to?

Brad Crowell 3:56
We did. As you may know, we have Full Body in 15 coming up that’s for onlinepilatesclasses.com and that is going to be for the it’s a seven day free program to get a full body workout in 15 minutes and we’re going to over the course of a week teach you everything about that. And the question was, “Do I have to know Pilates to participate in this Pilates program?” And …

Lesley Logan 4:24
… that’s a great question. (Brad: Yeah) So, I actually designed it for the person who’s like been afraid to try it, been curious but doubtful to try it and tried it and thought okay, but like didn’t get it. And I I know that sounds like a lot of people but it is and that’s … (Brad: Sure) but that really is if you just like if you’ve just heard the word Pilates, which you have if you’re here. I want you in this because what I have found in my own experience from my myself learning Pilates and then also just teaching is like first of all, always the classes are like an hour and like who has an extra hour to learn something new. Also, Pilates, like anything takes time to get the benefits. But it doesn’t mean a quantity of minutes in one shot. It means like a quality, it means quality of movement. (Brad: Yeah) And so I thought, well, I actually know that I can get you the same benefits of Pilates if you do a 15 minute workout. And if you’re new, that’s all you need. And so I’d rather (Brad: Yeah) you I’d rather you have this 15 minute workout that you do several times a week to get the benefits of Pilates and then dive into more, more time or more equipment, (Brad: Right) more options. Then …

Brad Crowell 4:28
Well, when I was, when I was first starting yoga …

Lesley Logan 5:39
Those were 90 minute classes. (Lesley laughs)

Brad Crowell 5:41
No, when I when I was first starting. No, this is years before I met you – years. (Lesley: Oh) The very first time I took a yoga class, my mom had always said, “You should try yoga. It’ll help your stretchy, it’ll be good for you.” I was like, “Sure, whatever.” So I got like a Groupon for yoga, a local yoga studio down the street. And I hurt myself so badly in one class, that I couldn’t ride my motorcycle home (Lesley: Oh my gosh) because my body was like screaming at me. My back was out was out. Everything was wrong. And I had to sit there and I had to wait for like an hour just to like, for my whole system to settle down before I can ride home. (Lesley: That’s crazy.) That was the last time I did yoga for years because I was like, “Well, yoga is clearly not for me.” (Lesley: Yeah) Right? And and the thing is like, I was a very athletic person at the time. And I mean, I still am but I was very much then. And I happen to be very flexible. And I was effectively mimicking the instructor doing all the things yet using all the wrong muscles (Lesley: Yeah) relying on my my, bla bla bla bla bla. Anyway, my first experience doing yoga was terrible. And that’s because I actually had no instruction there was simply, “Okay, here’s the move, do it.” And I was like, “… we her.” This is all technical (Lesley: Yeah) terms right there. And …

Lesley Logan 6:57
If you watching on YouTube, you just saw him do the technical.

Brad Crowell 7:00
It was me doing the robot. Yeah. Anyway, we, that is the worst possible experience, right? And so we’re doing the opposite with the Full Body in 15, where we’re going to take all week to teach you each of the exercises (Lesley: Mm-hmm) from start to finish so that you can approach this without feeling like you know, the person in the room who’s like, “What’s the next move, I can’t remember.” And then at the end of the week, you’ll be able to thread those exercises together in a 15 minute (Lesley: Yeah) class that you can do at you know, anywhere you are. (Lesley: Yeah) And you’ll confidently know a) you’re not going to hurt yourself, b) you got a 15 minute full body workout. That’s pretty amazing. You don’t need to know Pilates to do this.

Lesley Logan 7:38
No, that’s right. You answered it so well. And I think you put the fear of God to the people. (Brad and Lesley laughs) Anyways, anyways, so I really do hope that you join us, person who asked this question because I created it for you. I created it for you. I created for the doubters in the room. I created it for, if Chris is listening, “Yes, Chris. I created it for you.” (Brad laughs) And … (Lesley laughs)

Brad Crowell 8:00
You know, you know who you are Chris …

Lesley Logan 8:02
He DM me. He’s like, “Are you, did you did you write that? Are you thinking about me when you wrote this?” And I’m like, “Yes. 100% you. 100% you.” Your wife is gonna sign you up. Okay. (Lesley laughs) (Brad: I love that)

Brad Crowell 8:12
All right. All right. All right, let’s talk about Jason Frazell. Jason Frazell is an East Coaster with a Midwestern attitude who followed his entrepreneurial fire to convert from 20 years in the sales world, in corporate sales, to being an entrepreneur, starting his own business. He is now a certified growth and leadership coach, and a personal brand strategist at Brand Builders Group. As a lover of stories, he also hosts the podcast called Talking to Cool People.

Lesley Logan 8:45
Yeah, it’s a cool podcast. Like he’s had some great guests. It’s like, you know, lots of great people.

Brad Crowell 8:49
I mean, I love cool people. Anyway, fascinating, great interview, just like very amicable guy. You listen to him, (Lesley: I know) and you’re like, “I wanna know… I wanna hang out with this guy.”

Lesley Logan 9:01
I think he’s the best of both of us. (Brad: He’s so easy going. Yeah, yeah, yeah) (Lesley laughs) Brad and I talked to him about Strength Finders, (Brad laughs) and he has a similar ones to me and some one’s Brad. So he’s like, the he’s the best of us both. (Lesley laughs) (Brad: I think that’s awesome) Right, just taking credit for how amazing Jason is over here. (Brad laughs) So one of the things I liked that he said is, “It’s okay to have a side hustle.” And I, I think the word “a” the word “hustle” gets a bad rap. And Kareen Walsh and her interview with us said, “It’s okay to have a hustle. It’s just that you don’t want your hustle become a hassle.” (Brad: Right) And that (Brad: Yeah) you know, so. I also think that like a lot of people struggle with like, “Well, if it’s a side hustle, it’s just like a hobby.” Well, no, it’s it’s only a hobby if you like treat it like a hobby. If you’re actually treating it like it’s a thing that’s going to create income for you or be the job that you’re going to do or maybe it’s a charity for somebody else. It just depends on your intention towards it. But please, by all means, like Profitable Pilates was a side hustle for a long time. Pilates was my side hustle. And (Brad: Right) then and then Profitable Pilates became the side hustle. And then OPC came the side hustle. And the only reason they could do that is because one thing became the actual full time hustle. (Lesley laughs) (Brad: Yeah) The next thing came in, and now I’m say no, I’m not allowed to have any more side hussles. (Lesley laughs)

Brad Crowell 10:14
Yeah, yeah. No new things …

Lesley Logan 10:16
But because they keep growing, but I think I just want to get full permission. It is okay for the thing to start off and be the side hustle thing for however long you need it to be like, (Brad: Yeah) let it be there.

Brad Crowell 10:27
Yeah. First off, Kareen’s episode is 27. If you’re interested in going back, it’s a great one. And but but yes, specifically, he was talking about some of his clients who have like a fancy corporate job and it almost like starting their own entrepreneurial thing is almost looked down on it’s like, “Wait, how are you like the Chief Marketing Officer, but you’re like, you know, (Lesley: Oh) starting up popcorn company on the side. I’m making this completely …”

Lesley Logan 10:54
Well, you all hear my one of my interviews coming up. She was she was that person. And I can’t even wait.

Brad Crowell 10:58
Right? But you know, so like, from from like, the, it almost seems strange, where you’re like, “Wait, what you like have this whole thing going over here.” And then you’re like making you’re doing this this thing on the side? And and he basically suggesting like, yeah, it’s you know, you absolutely especially if you have this, you know, the entrepreneurial bug. I know, Lesley, you and I both know that really well. He said after 20 years of doing sales, he said it just wasn’t sitting well with him something wasn’t he didn’t feel fulfilled. And he like went and got counseling on it. And all the things into this, the his conclusion at the end was, “I’m an entrepreneur, not being an entrepreneur.” (Lesley: Yeah) And so yeah, yeah, that’s where the side hustle thing started, even though he had a super successful sales, sales career.

Lesley Logan 11:44
Yeah. So no matter who you are, what your title is, it’s okay to start something new. Brad, what’s one thing that you loved?

Brad Crowell 11:50
Oh, I really loved right out of the gate. The very first thing the two of you talked about was you are a leader, whether you realize it or not.

Lesley Logan 12:00
Oh, yeah. (Brad: Yeah) Well, that’s like, that’s just like, I mean, like, that’s the people who like think that they don’t have influence on Instagram, because don’t have thousands of followers. No, if you have followers, you have influence. So you’re a leader.

Brad Crowell 12:10
Yeah. Yeah. For him, he said, most people assume that they’re not a leader, because they’re not in a management role at at the office. Right? Where they like, “Don’t have people quote, unquote, working for them. So, I must not be a leader.” And he said the other thing, you know, he said, first off, that’s just not, you know, you don’t actually need to be the boss, to be the leader. He didn’t actually say that I’m saying, “You don’t have to be the boss, to be the leader.” (Lesley: Right) Which is, which is kind of counterintuitive in the way that we think of corporate structure, but innately with human beings. That’s like the reality there. You know, it’s just the way that things are you don’t actually have to be the person who’s been quote, unquote, “put in authority to have in a authority.” (Lesley: Yeah) Secondly, he said, for those of you who are parents, you might be teaching them their homework, but you’re actually leading your kids, you’re actually you know, raising children is also being a leader. (Lesley: Boom) So just definitely something to think about. I thought …

Lesley Logan 13:07
No more pressure added to that. (Lesley and Brad laughs) My God, so much. All right. Well, I just really enjoyed our conversation. We, there are so many things that we talked about, and that it like, had a nice winding conversation to it. So

Brad Crowell 13:25
Yeah, I mean, do we didn’t even talk about getting comfortable with being uncomfortable? (Lesley: being uncomfortable?) You know …

Lesley Logan 13:31
That’s so, I feel like that’s a constant practice. I’ve gotta be honest, that’s like, it’s like, if you don’t use it, you lose it. Because like, you can, like get really comfortable and being uncomfortable, and then you get comfortable. And then you gotta get uncomfortable again, and it’s like frickin’ kicking and screaming. Like, it’s like, you have to remember like, “Oh, yeah, I used to be able to run,” and it’s sore, you’re sore, the first few runs out the gate, and then it gets you get a pace and you get going and go further. And like, but like it that’s like, I don’t know, I feel like it’s, it’s you either have to constantly stay and uncomfortability so you never have to like, ramp back up, or you’re going to be like uncomfortable and then ramp, like, it’s a whole, you know,

Brad Crowell 14:11
Well, I feel like it’s for people who live in like, like, quote, unquote, “stability,” like the reason to go get a job working for someone else is because you have stability. And his whole argument was, you know, like, I you were talking about peloton and (Lesley: Yeah) Q three, and they dropped 35% their stock. And he said he said, “I have to imagine the majority of the people who work there just lost 35% of their, you know, the wealth they’ve been accumulating because their stock just dropped 35% and that’s a big deal.” And he said so even though they have that corporate job, that doesn’t necessarily mean they have stability, because now they went on a hiring freeze. They did all this kind of stuff. (Lesley: Oh my gosh) It’s actually a story we’re telling ourselves.

Lesley Logan 14:54
100%. If anyone didn’t catch that as an employee during 2020 you know, when people went on furloughs and things and like they came back and yeah, like they’re just they’re nothing is certain and nothing is actually as comfortable as you’ve told the story to yourself. So, (Brad: Yeah) you know. Yeah

Brad Crowell 15:11
So anyway, (Lesley: Okay) anyway, (Lesley: Let’s talk about BE IT action items.) Yeah, let’s jump in. So let the what bold, executable, intrinsic or targeted action items, can we take away from your conversation with Jason Frazell? And the thing that I really liked, he gave a handful actually, at the end, he kind of just rattled off a whole bunch. But he, he threw in there, just keep showing up.

Lesley Logan 15:36
Yeah, (Brad: you know) that you could like to Be It till you see it, just keep showing up.

Brad Crowell 15:40
Yeah. And, and obviously, you know, like, if, if, if the action that you’re doing is to smack your head into the wall, I don’t encourage you to continue to smack your head into the wall. But, you know, if you are trying to grow something, or build something, and, you know, you see the there’s a hole in the there’s a need for what it is that you’re doing. Maybe nobody else is doing it, that’s okay. You know, just keep showing up. And whether that’s building even with it with like building your fitness business. I know a lot of people listen to this, our fitness business owners. You know, there’s clearly a whole industry there. And if you keep showing up, you know, you will find those clients, you will grow your business. You know what we’re talking about the messy middle, we’re talking about the dip, (Lesley: Mm-hmm) you know, a couple a couple episodes ago. (Lesley: Mm-hmm) It’s like when it gets tough is when most people abandon the thing …

Lesley Logan 16:30
Oh yeah, we were in a conversation in a car somewhere. That’s we’re talking about the debt, like (Brad: Yeah) most people abandon theirs … Because unless you’re going into the metaverse, which I just learned about today. (Brad and Lesley laughs) Well, today is on the date, and we’re recording this so two weeks ago, it finally got explained to me. Unless you’re like living your life there. You, there there there’s every single industry has been around. And so you can actually look back and you can find out when people quit, when people stopped when like you can look at like apps and like see like, “Oh, they were going their own or they quit.” When are these things happening. And so then you all you have to do is actually figure out how much money do I need to get past X point because after X point, it’s like there’s only this many people that I’m competing with …

Brad Crowell 16:39
You’ve out so you survived past the majority of your competition.

Lesley Logan 17:19
It’s podcast. Like podcasts, they say the (Brad: sure) average podcast is seven episodes. So (Brad: seven) seven. So if you (Brad: that seems crazy to me), if you get past episode seven on your podcast, you’re already better than average. What? And then …

Brad Crowell 17:31
Yeah, it’s also so much fucking work. Like how (Lesley: It’s so much work) could you stop in 7 episodes … (Brad laughs)

Lesley Logan 17:35
I don’t out because it’s like, (Brad: it’s kind of incredible) it’s like I were at episode 60. What? (Brad: This is gonna…) 74. (Brad: this is 74) We’re doing 74 right now. 74 right now. Oh my God, we better plan our 100. And we’re still working things out. Like there’s still so much work. We’re still growing, we’re still new, but at the point is is like like, you can be in the top 30% of podcasts if you could just make it past like 12 episodes. (Brad: Yeah. (Brad laughs) So just keep showing up. (Lesley laughs)

Brad Crowell 17:35
Yeah. Just keep showing up. Awesome. Well, hey, what about you?

Lesley Logan 17:54
Oh, well of course, of course, I’m obsessed with this. Block out your ideal schedule in your calendar. So obviously, you can go back to profitablepilates.com/gemstones to hear how I do my but like, I swear he didn’t know this, how I do this. (Brad laughs) But what he’s saying is before like, even though you might not be doing the job, or the business you want to be doing whatever the thing is, you might not be doing that. Put that ideal schedule in and then pin try that on. So like have, like for him like have the coaching calls appoint like in your calendar, obviously people could book them, but like, have them in there don’t just like watch, don’t don’t just like go to the doctor or like go to the grocery store, like actually have them in there. So you can actually feel and see the schedule, because you might think that you want to have 20 clients, he said, but maybe you don’t actually know at 20 hours of client’s feels like …

Brad Crowell 18:53
He said 30 and the two of you both had a laugh. (Lesley and Brad laughs)

Lesley Logan 18:57
I still, I mean I did 30 when I wasn’t oh my God, that’s so much. But I didn’t have anything else to do. So thank God for that. Anyways, I really like this. I think this is one of the best ways if you want to Be It till you see it. If you actually make your schedule, even just like a part of your schedule each day. Look like the schedule you wish you were living currently, you are going to actually end up having that for yourself. It’s really cool.

Brad Crowell 19:21
Well, I think Taylor Smith was the teacher who started (Lesley: Yeah. The Etsy girl.) the Etsy. (Lesley: Mm-hmm) She talks about her getting up in the morning and dedicating time to customer service. And she said, “Even if I don’t have any customer service messages, I still sit down. I log in. I go to the thing and I go this is my time for customer service.” And if there’s no no messages she goes, “That means that my product descriptions are so great that I didn’t have any questions from anybody.” But she’s also creating a habit. She’s blocking out her (Lesley: Yeah) schedule and going, “Alright, from 7:00 till 7:15 I bang out questions on customer service.” Right?

Lesley Logan 20:02
Yeah. Yeah. I mean, like, if you’re like, “Gosh, I wish I could just have time to read in the morning.” Then put that in your schedule. And some mornings, you might actually able to read a paragraph like that, you know? (Brad: Yeah) No one’s gonna read the whole book. (Brad: Taylor Smith’s episode 61.) Yeah, we’re just flying through these. Who… well, who else like … (Brad and Lesley laughs) All right, I’m Lesley Logan.

Brad Crowell 20:22
And, I’m Brad Crowell.

Lesley Logan 20:23
Thank you so much for joining us today. We are so grateful for you. We really really are. (Brad: Yeah) How are you going to use these tips in your life? Let us know by sending us a DM to the pod on Instagram. Make sure you screenshot the episode, tag us, tag Jason Frazell. I know you’ll have a great laugh maybe on talking to him about Cool People. And we’ll catch you on the next episode.

Brad Crowell 20:40
Bye for now.

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Lesley Logan
That’s all I’ve got for this episode of the Be It Till You See It podcast. One thing that would help both myself and future listeners is for you to rate this show and leave a review. And, follow or subscribe for free wherever you listen to podcasts. Also, make sure to introduce yourself over on IG at the @be_it_pod on Instagram. I would love to know more about you. Share this episode with whoever you think needs to hear it. Help us help others to BE IT TILL YOU SEE IT. Have an awesome day!

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Lesley Logan
‘Be It Till You See It’ is a production of ‘As The Crows Fly Media’.

Brad Crowell
It’s written, produced, filmed and recorded by your host, Lesley Logan and me, Brad Crowell. Our Associate Producer is Amanda Frattarelli.

Lesley Logan
Kevin Perez at Disenyo handles all of our audio editing.

Brad Crowell
Our theme music is by Ali at APEX Production Music. And our branding by designer and artist, Gianfranco Cioffi.

Lesley Logan
Special thanks to our designer Jaira Mandal for creating all of our visuals (which you can’t see because this is a podcast) and our digital producer, Jay Pedroso for editing all video each week so you can.

Brad Crowell
And to Angelina Herico for transcribing each of our episodes so you can find them on our website. And, finally to Meridith Crowell for keeping us all on point and on time.