How to Use the
Four B’s to Reframe
Your Limiting Beliefs

Ep. 340 Nada Nasserdeen

“Everything you need is already inside of you, you just have to rise up for you.”

Nada Nasserdeen

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Nada and her company, Rise Up For You works with clients around the world to enhance company leadership, growth, and personal development through transformational coaching, training, on-demand learning, and educational events. Our mission is to elevate you and your team’s potential by providing high-quality training and coaching in soft skills- the most needed skills today and in the future. Make our superpower your superpower! Elevate your leadership, emotional intelligence, communication, confidence, success, and more.

Show Notes

In this episode, Nada Nasserdeen shares her transformative journey from a high-powered executive to hitting rock bottom and rising anew with a vision to empower individuals. Explore how her personal experiences led to the birth of Rise Up For You, a platform focused on enhancing leadership, emotional intelligence, and confidence. Discover the importance of reevaluating your beliefs and the impact of self-confidence in achieving success.

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In this episode you will learn about:

  • Rise Up for You’s empowerment via leadership and human skills training.
  • How Nada’s macro confidence turned Rise Up for You’s foundation.
  • Why early conditioning instills limiting beliefs that shape our actions.
  • The “Four B’s” method to combat limiting beliefs and boost confidence.
  • The transformative power of self-belief and one’s ability to learn and adapt.

Episode References/Links:

Nada Nasserdeen: Life does not discriminate. You have no idea what’s going to happen tomorrow. And I know for me, this is me, at the end of the day when I put my head on the pillow I don’t want any regrets. I want to be like hell yeah, I lived my best life. God forbid, if something happens to me tomorrow, like, I’m proud of what I did and I feel fulfilled, and I don’t know if most people can say that.



Lesley Logan
Welcome to the Be It Till You See It podcast where we talk about taking messy action, knowing that perfect is boring. I’m Lesley Logan, Pilates instructor and fitness business coach. I’ve trained thousands of people around the world and the number one thing I see stopping people from achieving anything is self doubt. My friends, action brings clarity and it’s the antidote to fear. Each week, my guests will bring Bold, Executable, Intrinsic and Targeted steps that you can use to put yourself first and Be It Till You See It. It’s a practice, not a perfect. Let’s get started.


All right, Be It babe, get ready. This episode is for you. I mean, they’re all for you. But this one is really for you. This one is important and not just inspirational but, my goodness, integral into what you need to know about yourself to take action on what you want in this planet and what this world is. Not every day is going to be a great day. And not every day, you’re going to feel like the badass that you are. But after this episode, I think you’re going to have the tools to communicate with yourself around like what do you want? Why are you thinking this way? Why is that coming up? Why are you talking about stuff like that? So Nada Nasserdeen is our guest today and I knew when I met her she was epic. Now that I’ve had this time to interview her, I just want to hang out with her as much as I can. Luckily for me, she lives in Las Vegas. But at any rate, here is Nada Nasserdeen.

Lesley Logan 1:52
Hi Be It babe. Welcome back. I’m so excited for Nada Nasserdeen to be our guest today. She’s a powerhouse. I met her through one of your favorite guests, Michael Unbroken, and we have to celebrate July 4th, which feels like a New Year’s because we had fireworks together. And we just instantly connected and I just love her energy and her how she is seeing the world. And so Nada, thank you for being here. Can you tell everyone who you are and what you rock at?

Nada Nasserdeen 2:16
Yes, thank you so much for having me. It’s an absolute honor. So, as you mentioned, my name is Nada Lena Nasserdeen, I’m the CEO and Founder of Rise Up For You and we get the greatest honor to work with organizations and individuals around the world to enhance leadership, culture, really all the human skills that we never really get taught, you know, the confidence, the mindset, how to communicate effectively. Those are really the most important skills that we need, not just in our career, but in our personal life. And we often don’t get taught that. So we get to do that cool work again, within companies or one-to-one with individuals around the world.

Lesley Logan 2:51
That is so cool and you’re correct, like, no one teaches us how to be analytical anymore. There’s zero leadership skills taught anymore. And so then you have this amazing idea, you start a great company or you start your own business and you have success. But then you have to hire a team or you’re on a team and it’s like, okay, how do I get people to work for me? Like, how do you do that? So how did okay, well, how does this get started, though? How did you? Did you fall into this? Is this always been a vision of yours?

Nada Nasserdeen 3:18
How much time do we have here? It’s a long story. So it really, you know, I guess I noticed the gap. In my first career, I was a performer. So I used to tour the world internationally, I would do musical theater, I would sing and dance. And I would realize like, when you go on a tour, you have about 40 people on that tour, 40, you know, singers and dancers. And I realized when we would go on tour, that there were just so many challenges on the road that when we would travel, but it had nothing to do with our technique, right? Like we were amazing singers, amazing dancers like the second we hit the stage, we were flipping rock stars. But when we were driving on the bus, or when we had these off, or when we were rehearsing, there was continuous conflict. And I’m like, okay, there’s a lot of like people challenges on the road. That’s when I first started to recognize like, there’s a lot more to what we do beyond just the technique of singing and dancing. After about seven, eight years, I hung up the microphone, put my tap shoes away, and I actually became an executive for an education corporation. And I saw the exact same thing happening in the corporation. So I’m about 27 turning 28, I have 200 team members under me. These individuals have PhDs, master’s degrees, bachelor’s like all the certifications and credentials and everything that you need. But nothing was working in the culture because people couldn’t communicate. They didn’t know how to lead effectively. The culture was toxic individually. People didn’t feel fulfilled, lacking confidence, self-doubt, impostor syndrome, and all those things compiled really did not make like a healthy culture or just a healthy and fulfilling life for these individuals.

Nada Nasserdeen 4:56
So that’s when I really started to ask myself like what is true success? We’ve been taught for so long, like, chase the degree, get the technique, get the credentials, but no one really ever tells you about the secret sauce or what I like to call the “it” factor that really does make up somebody’s success. So again, these were all just like thoughts in my head. And these were things that I was noticing. I went through my own personal journey. And overnight I resigned from the company as an executive after about a four and a half years, I moved out of the country to settle down and get married. And in four weeks, my husband said he wanted a divorce. So I lost everything. So I went from a six-figure executive, to a house on a lake, to $100 in my account, no job, no car, no nothing to luggage. I get back on a plane, from Canada is where I went, back to California crying, bawling so confused and embarrassed about what just happened, lost everything. And my father came to me in my dream, my father had six heart attacks. So by the time I was going through this challenge in life, he had already passed. And he came to me on the airplane when I was crying, in my dream, and he said Nada, everything you need is already inside of you, you just have to rise up for you. Now I know it’s hard, but if you could see the book back there, called Rise Up For You, that’s the company that I started building. I just came back to California and I said, rise up for you. I don’t know what it is. I don’t know what it means. I’ve never built a business before. Like, I don’t have an entrepreneurial background. My degree is not in business. But I just started building Rise Up For You.

Nada Nasserdeen 6:33
I started asking myself, okay, what am I good at? What do I love to do? What do people think I’m good at, like, I asked about 10 of my friends. And I just started building the company or the brand, I should say, because you know, the first year or two, you’re really just building the brand. About three months after I came back from Canada and I started building Rise Up For You, my mother, my second parent, was diagnosed with stage four cancer out of nowhere. So I built the company out of the hospital, I took showers at the 24-Hour Fitness and I would go back to the hospital open up my laptop, what do people need in the world? You know, what is coaching? Who’s Tony Robbins, and I really just started to craft. And with my experience that I had prior as an executive and as a performer, and the things that I was seeing happening and what I was going through, I’m like, okay, what does it really mean to build a life that you’re proud of and what are the skills that we need? And out of that, out of that pain came the company.

Lesley Logan 7:30
Nada, that’s so amazing. First of all, I, I love that your father came to you in your dream. And I love that you actually, it’s kind of interesting how it all happened with your mom, when you were back in California. So you could actually be there with her and like, you know, like, she could also somewhat be there for you as going through this big transition. But like, I am constantly amazed by these obstacles that we go through. And how frustrating it probably was to be on the road. And how frustrated it was to be an executive with these people who have all these degrees and all these talents, and they’re wasting them because there’s infighting, there’s all this, you know, back fighting and all this stuff. But also all of that led you to being able to see a problem that needed to be solved and can be solved in so many different scales. Like, you can be in a big 200-person company and it can be on the road for a musical tour. Like it’s kind of insane how that led you to here. I just I’m amazed and never surprised but it’s always blows my mind because we tend to go, what’s the thing that’s going to make me successful? And it’s like, well, what you went through your past that you experienced that you actually have, you actually have some experience in solving and seeing, you know?

Nada Nasserdeen 8:39
Definitely. And it’s and even from like a speaking perspective, right? You know, like, I speak a lot, you know, obviously, I’m on stage, podcast. And, you know, oftentimes I get told, like, you’re awesome on stage. And I’m like, but you know what? I performed for so many years. I had no idea as a performer that 10 years later, I was going to be talking and being on stage and pretty much doing the same thing, just with a different tool. One tool was (inaudible) one tool is you know, empowerment, mindset, and you know, the training and development that we do.

Lesley Logan 9:11
Yeah. So how many years have you been doing Rise Up now that it’s officially been going and like, what are you excited about working with it today? Like what’s the big goal for today?

Nada Nasserdeen 9:21
Yeah, great question. So the brand was about two years, and then the actual business is five. So a total of seven. And the reason why I say that is because the first two years I didn’t make a dime. There was no business model. It was just let’s, you know, put content out there for free like a blog, you know how it was back in the day, like you had your blog and you would do podcasts and that kind of stuff. And then after about two years, I thought no like if I really want this to go somewhere and do something, I need to, I put need to put you know, my foot in the fire and I just need to do it. And that’s when I started like actually building the monetary side of it and then just catapult from there.

Lesley Logan 10:00
Yeah, thank you for sharing that first two years, I think so many people, watch businesses and brands and personal brands grow online and they go, oh my God, they’re just making, they’re just skyrocketing. They’re doing so much, they’re making so much and what people don’t realize is like, the first two years, if you’re making money like that, good, great. It’s also the hardest two years. And it doesn’t have to be successful in those first two years for it to be successful later on, like really taking in information and providing value is the most important thing one can do.

Nada Nasserdeen 10:28
Yeah, especially when you’re in the service industry, which, you know, there’s a lot of solopreneurs, and coaches and consultants out there, like you’re the product, you don’t have a product that you could just give to someone, and then they’re like, oh, yeah, give me 10, you know, you’re the product. And so you really have to build, you got to build some clout, you got to build some credibility, you have to build, you know, some kind of brand around you first, lots of speaking for free, like my first two years, just to get out there so that people can see like, oh, she’s good on stage, or, you know, she’s got a great message, or even just to collect footage to put up online, like a lot of that the first two years. And then from there, it was like, okay, we can we can do something with this. And honestly, from there, it’s been crazy, like we quadrupled during quarter during the COVID. And even last year, the research just came out that about 60% of small businesses fell behind last year, we more than doubled last year in 2020. So it’s just been it’s I mean, which only doesn’t speak to us, it just speaks to the need (inaudible).

Lesley Logan 11:33
Well a little bit of both I think like, one, people are finally aware of the need, and then also like you are there, you know, that’s what, like preparation meets opportunity. You know, like the people are, what here’s what’s amazing. Like, we also had, it was one of the hardest years for us one of the best year we’ve had, we’ve consistently every single year made more, which I’m so proud of. And, and I don’t share that to brag, and I don’t think even Nada sharing her success is bragging, I think it’s really important, ladies, listen to this, you need to hear how businesses are growing, because you can hear from the people around you, ah it’s bad, there’s a recession, like there’s all these things. No one says anything good about the economy ever. So. But like, the truth is, is that people are realizing if their teams are not happy and satisfied as a human being they can leave because there is such a demand for good people who can do great work, and companies need more and more people to do those things. And so I think it’s really cool that you are able to be an asset to these companies actually help them create this opportunity to see their people and work more functionally with their teams. Is that like, am I on the right track? Because that’s what like people are seeing for you. Is that what you’re going in there for?

Nada Nasserdeen 12:44
Totally. Yeah, and we have the two divisions. So we have the, you know, the company, the corporation and then we also have the individuals because I mean, it’s really sad to say this, but I’m sure you see this too. Most individuals are just not happy and they’re on autopilot. And they don’t feel fulfilled, they don’t have clarity. They’re not like present in their life. And most of the time, it’s because, again, they’ve never been taught these tools. Sometimes it’s so overwhelming, they don’t know how to get out of it, like, okay, I have a job, I pay my bills, I have my kids, every single day, I have to do this, but they don’t feel happy, they don’t feel fulfilled, and they just don’t understand how to make the shift. Or maybe the courage and the confidence hasn’t been built for them to make the shift, right? Because there’s a disruption that needs to happen if you want to create massive change in your life. So we really tackle both areas, because, you know, companies are made up of people. If people walk into an organization and they’re unhappy, and they’re unfulfilled, I mean, I don’t care what company you work for, it’s not gonna work because people bring their challenges and their pain into the workplace. It’s fulfilling to do both. It’s fulfilling to go into an organization and see the culture shift and the leadership change and for people to have aha moments. And it’s also really amazing to sit across from somebody that may be really wanted to build a business, but they’re scared. They don’t know how to, but they just start it. And then they see the fruits of their labor happen.

Lesley Logan 14:07
Yeah, I love that. Because I’m in college, I didn’t think I was ever using this degree. And then I realized I had been using it the whole time, but like, my degree was interpersonal and organizational communication. So like one one-on-one, and then how a business communicates. It’s really quite funny. And then like, I became a Pilates instructor and I thought oh gosh, why did I get that degree in the first place? But then because I became a fitness business coach and because of the company that I created for Pilates, like it is all interpersonal communication and organizational communication. And when I grew my company to a place where I actually had to hire a team, that was one of the hardest thing so to like, talk about being a human being you take it to the workplace, if you’re not used to asking for help, you can hire all the people that you want. You have to ask them to do things and like you have to that is a leadership skill of like how do I ask for help and how do I get the help that I’m wanting and how do I communicate that. We took massive growth and Then, when my husband came on to the team, we worked with a coach to like, figure out, you know how this was going to run. And she was like, oh, you guys are in the wrong roles. And so he took over as running the company. And even then even with that as like, oh, that’s amazing. But I had to learn again, like, okay, then what’s the leadership I have in this company? Because now someone else is like running my vision. What does that look like? And it really it’s like, consistent need you guys, every level, there’s a new devil, but you have to like, if you don’t fix the things that you’re on autopilot on now, you’ll have to fix them later. And it’ll be a little bit harder when the business is bigger.

Nada Nasserdeen 15:35
Yeah, and it’s also, you know, I come from this perception, and it could just be my experience of, you know, so much loss at a young age, like, by the time I was 31, turning 32, I lost both of my parents and then betrayed myself, you know, and also felt betrayed by someone that I loved. So I think that, you know, what I see today is a lot of individuals that are very entitled, when it comes to life, like, we walk around as if we have 10 lifetimes to live. And we don’t like we forget that God forbid, tomorrow can be the last day or even three hours from now, we just don’t know. But we have a very entitled mindset around like, oh, I have time I have time, I have time. And I think once an individual breaks that mindset and says, like, no like and creates urgency, they start to take action more because the last thing you want to do, and I see this a lot, is five years from now somebody else can somebody will come back and be like, five years ago, I wanted to help and I never thought it and I thought I could just whatever, figure it out. And now it’s five years later, five years has gone by and I’m in the same spot. You know what I mean? So it’s creating that urgency, because life does not discriminate. You have no idea what’s going to happen tomorrow. And I know for me, this is me at the end of the day when I put my head on the pillow. I don’t want any regrets. I want to be like Hell yeah, I lived my past life. God forbid something happened to me tomorrow. Like, I’m proud of what I did. And I feel fulfilled. Yeah. And I don’t know if most people can say that.

Lesley Logan 17:06
I think you’re sadly You’re right. I, I really thought like maybe that the pandemic would change how people live their lives, because like, my goodness, we had like, an entire full year and depending on where you lived, where you were, like, how do I want out it? Like how do I want to be when this is all over? Like, like a big pause. And so many people got even more negative and more entitled, and more like, and not, and not seeing like the gift that we had of a reset. Like I saw that as like such a reset like this was it sucked. You know, I’m not gonna say that, like it was the most fun refunding thousands of dollars, at the beginning of it, and starting my whole business over from scratch. But like, I really did take it as like, okay, if all of this is leaving, what is it curating space for? And who would I want to be on the other side of this? And I’m not saying like, I live this life, like, I don’t I sometimes do live like I have 10 lifetimes. I try to think of it as like maybe two more. But like, I think it is so easy for us to just lean into we have tomorrow, everything’s guaranteed and just wake up at five years. And it’s the frickin same. And I did not want that. When 2020 happens it’ like no, when this is all over, I want to be further along than when I started. And I want to take advantage of this. I wonder like, how do you help people speed up the decision to change their life like that? How do we get people to not waste five years before they finally come to your to get your help?

Nada Nasserdeen 18:28
Yeah, that’s a really good question. The first thing for me, and this is what I see predominantly across all clientele is confidence, it’s self-confidence because most people don’t take action and move forward because they’re afraid, they’re afraid of failure, they’re afraid of rejection, and maybe they don’t know how to do it. And they don’t have the self-confidence to like, sit and learn and figure it out. Right? There’s, anytime there’s the procrastination, or anytime a behavior is occurring, whether it’s a lack of action or an action, it’s because of the belief system that’s been built. So, my team and I, we ask, every year, we assess thousands of professionals, 83% say their number one challenge is self-confidence. Like, think about this, 83% of professionals say their number one challenge is self-confidence. And these are educated professionals that are executives that are running like Fortune 500 companies, you know, and so the challenge is not content. It’s not whether or not you have this skill or can learn this skill, like we’re in 2024 Think about you can go on Google right now and figure out how to build the business, how to do whatever you want to do.

Lesley Logan 18:28
You can even ask it to create content for you at this point. Like there’s not an obstacle here, guys, except for you.

Nada Nasserdeen 19:43
Exactly right. And so, like the content and the tools and the resources to build a life that you’re proud of is all there for most people except for those that are maybe in a third world country that don’t have internet and you know our capabilities. So, the challenge is not what can I grab and get a hold of it’s where am I at? What’s happening with me, and it always comes from it comes from here. And that’s why people procrastinate and struggle with taking action, they have to re-write the beliefs that they’ve been programmed to have of being afraid of failure, being afraid of rejection, like, if you want to move forward, and you want to create massive change in your life, you have to be unapologetically self-confident, to the point that your identity is not defined by the mistakes and the failures that you have. And most individuals struggle with that. And it prevents them from taking action because they don’t want people on social media to see them and be like, oh, look at them today or they’re afraid of doing a video because people think they’re gonna, you know, make fun of them. They people-please, they’re afraid of, you know, putting people down, they don’t have healthy boundaries in their life, all of these things cripple people from building the life that they want.

Lesley Logan 20:59
Yeah, it’s, I mean, it’s amazing how much lack of self-confidence there is, it’s, feels like an epidemic on its own. Because like, I meet so many people who are so amazing, and they just don’t have the confidence that they can do the first next step. And as with my friend, Kareen, y’all, she’s been on the podcast before. And she’s like, confidence is Faith in Action. Like, it’s not doesn’t mean you have proof that you can do it, it’s that you have faith, that if you take the action, it’s gonna work itself out. And you know, it’s such a simple way of saying that, but so many people have more faith and fear than they do in them taking the next step

Nada Nasserdeen 21:39
100%. So I break it down into this is, this is the way that I teach, train and speak about confidence. There’s two types of confidence that we have, okay, we’ve been taught our whole life to build what I call micro-level confidence, okay, micro-confidence, meaning that we’re taught to build confidence and categories, competencies, or things. So for example, we go to school our whole life, and we’re taught to like get good grades in math, in science, like whatever credential, we go to university, some of us will get good grades in that competency, in that subject, right? So we’re taught our whole life to build confidence in these things, but those things aren’t sustainable.

Nada Nasserdeen 22:19
So for example, I’m very confident as a speaker, I’m confident as a singer, but those things change, like, God forbid, I can lose my voice tomorrow, and then I can’t speak or sing anymore, right? That’s micro-level confidence. And they’re constantly shifting. This is what we saw with COVID, we had, there were people that were having major meltdowns that came to work with our team, because they’ve only ever known themselves as like this high-function leader, this business owner, this six figure role, that’s how they identified themselves and all of those things shifted and changed during the COVID. And they were like, who am I? What’s my worth? What value do I bring to the world, because their identity was attached to this micro-level of confidence, okay? Then you have the real self-confidence that we want. And that’s what I call macro-level confidence. Macro level, confidence is an inner belief in your ability to learn, pivot and grow. Macro-level confidence is a belief that even when you fail, and you fall that your outside circumstances don’t define your work and your self-esteem and who you are as an individual. Many individuals do not have this macro-level confidence. But the macro-level, confidence is what gets you to build the micro-level confidence. So think when I you know, I shared my story about building the business, I didn’t have any micro, like, I had no idea how to build a business, I was never an entrepreneur, I knew nothing about nothing, like did not build a website, like had no freaking idea. But I had the macro-level confidence to say, okay, the current situation that I am in right now sucks, but I believe in my ability to learn. And I believe that I can like go and figure it out. And everything that I’m going through right now does not make me a crappy person, it does not mean that I’m not good enough, it does not mean that I don’t add value to this world. It’s just a situation that’s occurring. And I’m going to use my pain and skill for growth, that’s macro-level confidence. And I was able to take action because I understood that even if I take the wrong action, that doesn’t make me a bad person or not enough, or whatever the thoughts are that we have in our mind. And because I had the macro-level confidence, what happened I built more micro, which is building the business and then all these extra micro little things started to get built. And that is most important for people to understand. But if you don’t believe and bet on you, you know, how are you going to pivot in the next five to 10 years when artificial intelligence is coming or something else, God forbid, happens in society. You talked about the recession earlier. Right? Or you know, COVID that’s all a mindset, right? That’s the self-confidence and the monkey chatter and the fear that we feel, but I can tell you now I know people, including myself that they flourished during COVID, they flourished during the recession. I know we did. Because for us, it’s like, no, we’re taking action. Like, we’re not going to get into fear. We’re not going to get into worry. We’re not going to scarcity mindset. We believe in who we are, we believe in what we’re doing. And we’re just going to continue to take action and tune out the noise.

Lesley Logan 25:20
Yep. No, you’re you’re 100% right there. I think like, people who make decisions on their business based on fear, and what the media is telling them is happening. There, there, there’s no way you can have macro-confidence or micro because you’re taking advice from people who do things for clicks and views. And the longer you watch on there, and like having the confidence in yourself, which would, same here, both in COVID and in the last year, it was insane what we were able to do when everyone was saying those things were impossible, or things were bad. And, you know, it really isn’t. I don’t think you and I are anomalies. It’s just very much like believing in ourselves and taking the action that follows through with that. Do you think okay, so obviously, this is what you coach on. But I guess like, for that macro-level confidence, like, where do people need to start? Because, like, we can sit here and say you believe in yourself and people can be nodding in their cars, like I need to believe in myself, but like, where do they how do they actually start building that like belief in them that they can handle things?

Nada Nasserdeen 26:22
Great question. So I’m going to take it back a little bit, and I’m going to be fully transparent, some people are luckier than others in their path in life that shifted their confidence. And this is what I mean. So there’s two schools of thought out there when it comes to confidence. Some, you know, research and scientists and people that are in this space, say that you’re either born with confidence or you’re not. Right? And then you have the other philosophy that’s like, no, it’s a skill, you can build it. I believe it’s both. Because when you think about babies, for example, when they’re born in this world, they are so flipping confident, like, they do what they want. They say what they want, they explore, they touch, like, they don’t have fear in their mind. It’s not a part of who they are. When they learn to walk, and they fall on their bum 100 times, they don’t care if people are looking at them or not like they get back up, they keep trying, it’s part of their nature. But some of us are born into cultures, households, parents, society, things that are external, that immediately shift our confidence and how we feel about ourselves, okay? And some of us are born into very, like beautiful, loving circumstances, that give us more confidence. And many of us are born into situations where, you know, we’re told that we suck, and we’re not good enough. And we can’t do that starting at a young age. And then you go to school, and maybe your teacher says the same thing. And then maybe you get bullied. And so then it validates that, and then you get into your first relationship, and they break up with you because you’re fat or ugly, and they don’t think you’re good enough. And then it re-validates that belief system, then you get your first job and your leader’s unkind to you. So all of those things impact our confidence. And I would say there’s only a lucky few that had like a pretty positive journey that’s taught them to love themselves and be confident and be kind, okay, I happen to be one of those people. I’m very lucky. And I always, I always say that because I was built, I was born into a family of two parents that when my parents would drive us to school, when I was five, they would say affirmations like today, you’re going to be amazing. And we would have to repeat it. If we came in the house when I was seven. And I was like, I can’t do that my dad were like, don’t you dare say I can’t in front of me, like so we were taught that at a very young age and I consider us to be lucky. If you haven’t had that path, then we need to rewire the brain. This is where the neuroscience comes in. And we need to do some strategies to shift the belief system. So I use something called the four B’s it’s what we call reverse engineering with the company. It’s a blueprint that we found in. There’s four B’s to to reframing and reverse engineering your belief system so that you can actually build confidence. Because if your beliefs aren’t working right, then your blessings aren’t going to come to fruition. But they’re all connected. Yeah. So the first belief is, and there’s a lot of these, are start writing down the limiting beliefs that you have. Now, this takes a self-awareness for you to catch it. Right? So for example, if you want to raise your hand at a meeting, because you have something to say, but you walk out of that meeting and you don’t raise the hand, write down, limiting belief. Why didn’t you raise the hand? What’s the belief that came into your mind? Did you not raise the hand because you were afraid that people were gonna think you’re stupid or you were afraid they weren’t going to accept what you wanted to say? Like, what’s the belief? Write it down, the limiting belief. Limiting belief, meaning that it got in your way, right, it sabotages. The second B is what’s the backstory to that belief, whatever that belief is, where did it come from? And the backstory is usually the most difficult to identify because it usually stems like, you know, years and years ago. So example I didn’t raise my hand because I was afraid that the leader was going to shut me down and think I’m stupid. Okay, well, where did that come from? Why do you think they’re gonna shut you down and you’re stupid? Well, the first job I ever had, you know what I mean? It’s like, you have to trace it back. The third B, which is so important, because this is what people usually are attuned to, is, what’s the behavior that it’s causing? Because our beliefs are creating behaviors in us that sometimes we don’t even know we’re behaving in a certain way. And what I mean by that behavior is, for example, somebody gives you a compliment about your clothes and then on autopilot, you’re like, oh, no, I look ugly, whatever. Like that’s a behavior that you just that (inaudible). It could be that you’re overly aggressive with your partner, with your romantic partner, it could be not raising the hand and then meeting all of those things or behaviors. So we have to understand the belief that you have that’s limiting you, what’s the behavior that it’s causing? Because the behavior at the end of the day is what we want to shift, but it’s attached to the beliefs, they are all connected. And then the fourth B is now how do we break it? How do we break the limiting beliefs so that we can shift the behavior and that’s not one size fits all. It’s a little bit different for everyone. Some people. And I know that this was true for me. The second I found out that my limiting belief was attached to like Bobby Joe, let’s say, and then Bobby Joe’s, like, it made so much impact on me that it then impacted this behavior that was preventing me from getting the money that I wanted. I was like, wait a minute, Bobby Joe, is not that powerful. Bobby Joe from 20 years ago has like, really impacted me to the fact that this belief is impacting my behavior to like, go and ask for, no, I can’t accept that. Sometimes. It’s that simple for somebody, you know what I mean? And other times, you know, we need to work through it a little bit more and do more digging and more self-awareness and reflecting.

Lesley Logan 31:58
I think that thank you for bringing up Bobby Joe. Because like, I think a lot of people have a lot of Bobby Joe’s holding them back. And like one of the things we coach people in our business, we’re like, you know, it’s time for you to raise your rates. And some people, they’re like, I gotta do it, I’m gonna do it. They just do it. Some people, six months later, we’re still talking about doing it. And I’m like, so which client are you not raising your rates because of? Like, there’s a person that you’re afraid is gonna say something nasty? It’s one person. And you are affecting your entire company on this one client that I bet, I bet if they left you you go, ah. And it’s a Bobby Joe, because we have these limiting beliefs that we can’t do something because of whatever is going on. Oh, it’s such an I love those Bs. Also, because you’re correct. Our behaviors just reflect what we believe is possible. So if we can actually have awareness, it makes it easier to take steps. And you can do this with each one like each and every single one. And it’s true, how far back you have to go. You guys, I was doing some morning pages I talked with on a podcast episode about a year ago. I don’t cook around the house. I’m like, I can’t cook. I don’t cook. And I was doing these morning pages with this artist way group we’re doing and it came up that when I was like seven years old, my grandfather said, “What are you stupid?” When I made a grilled cheese sandwich. And I made it correctly, everyone, I made the grilled cheese sandwich correctly. But the way he said it to me, and it shut me down. I never, I don’t cook. I don’t I didn’t cook anything. I didn’t even start. And I was like, Whoa, my whole life. I didn’t even try to cook. Because I just like the seven-year-old me was like hearing like you’re stupid you can’t like and that’s not like I was actually hearing those words. But like it’s a, the behaviors match this limiting belief that was happening that happened so long ago in my life. So, my goodness, Nada, we could talk forever, but I really love that you gave us those four Bs. And I really love that you actually, instill that idea of like macro-confidence, because I think that’s a really great takeaway for people to kind of focus on. Obviously, we’ll have to have you back. But we’re going to take a brief break, find out where people can find you, follow you, work with you and your Be It Action Items.

Lesley Logan 34:02
All right, Nada, where do you like to hang out? Where can people connect with you?

Nada Nasserdeen 34:06
Awesome. Thank you. So definitely, you can check us out at We have a ton of free resources. We actually have something that’s pretty cool. It’s the masterclass that we have. But we create the masterclass for yourself of your need. So we have this cool algorithm, you get in there it’s totally free, it asks you a couple questions and then based off of how you respond, it drives you to the masterclass accordingly. So if you come to us and you’re like, hey, I’m looking for confidence it’ll drive you to a confidence masterclass boot camp, if you’re like, hey, like I’m really struggling with my personal brand, it’ll drive you to a masterclass on personal brand. So check that out. It’s totally free. It’s but I love to play on Instagram and LinkedIn. That’s my zone. That’s my space. please connect with me follow me there. I do my own Instagram and LinkedIn messages. So like you’re not going to get a bot if you send me a message I’ll definitely respond to you.

Lesley Logan 34:57
Amazing. Oh my gosh, I also love that I don’t think I’ve ever had anyone on here who is like a, like, create your own adventure tool.

Nada Nasserdeen 35:05
That’s a great way to say it.

Lesley Logan 35:07
Yeah, I love create your own adventure, I do create-your-own-adventure birthday parties all the time. Like, I’m like, here’s where I’m gonna be you choose what you want to do. So I’m in that all the time. Okay. You’ve given us so much actually already. But I do want to in case people want to just like get some at the end, bold, executable, intrinsic or targeted steps people can take to Be It Till They See It. What do you have for us?

Nada Nasserdeen 35:27
Yeah, the first thing that I’m going to say is this, really fast, is everybody has negative beliefs including myself, and I do this for a living and wrote a book. And every single day I talk about confidence and soft skills, right? Human skills. But it’s not about getting rid of all your negative beliefs. That’s just not the human condition. It’s about working through the belief system and building self-awareness so that you can shift the behavior so that it serves you versus sabotages you. So it’s all about managing your belief. It’s not that we’re going to exterminate every single negative thought that we have. But it’s about catching the negativity and being like, oh, no, we’re not going to go there. And like driving it and shifting it into something that can serve you. So that’s why those four Bs, I’m going to go back to the four Bs because that’s really the starting point. And it’s not easy, but those four Bs are going to serve you because when you catch the belief, it’s not about like, oh, I have a negative thought. It’s like, wait a minute, why do I have this belief? Where’s it coming from? And is this sabotaging me or serving me? And if it’s not serving you, then we need to figure out how to shift it. And that’s what that four Bs is there to help you do. But I don’t want people walking around thinking that like, oh, I can’t have a negative thought I have negative thoughts every day. But I’m really good at sticking up for myself to myself. Like I looked at it being like, Nada, don’t you dare talk to yourself like that, like, stop it right now. Get rid of that thought. And it’s miraculous what it does. I’m like, yes, stick up for myself to myself, just like I would, if a person down the street came to me and was like Nada, you’re not good enough. I’d be like, excuse me who are you talking to? We have to do the same thing to ourselves.

Lesley Logan 37:02
Yeah. Oh my God, I do love that because sometimes I’ll have a negative thought and like, I’m so conscious of a negative thought, like, why would I bring that negative energy into this space around this idea? And I literally like, what are you doing Lesley, like you, are you, that’s not who you are. Take that back. Think of another positive thought before you finish this, like, little thought process in your head. And I think like, oh my God, if someone could hear like, it was a transcript of like the conversation in my head all day, it would be a book long every day. And it would be a little bit of back and forth between myself. (Inaudible) 100%. Oh, my gosh, Nada, you are awesome. It’s so incredible what you were able to create. Thank you for sharing your whole story. I just it’s so important that people hear that like you don’t have to have all the answers to get started. And also how like, just by sticking up for you and really focusing on what you believe in that you can create amazing things no matter what’s going on in the world. So you’re just incredible inspiration.

Lesley Logan 37:54
You all, how are you going to use these Be It Action items in your life? Let us know. Tag Nada, tag the Be It Pod, share this with a friend who you’re like, oh, my goodness if their confidence could just be a little bit better or maybe they need something like Rise Up For You, just share it with them because that could be the easiest thing that they do today is just start to think about themselves and what’s holding them back. And until next time, Be It Till You See It.

Lesley Logan
That’s all I’ve got for this episode of the Be It Till You See It podcast. One thing that would help both myself and future listeners is for you to rate this show and leave a review. And, follow or subscribe for free wherever you listen to podcasts. Also, make sure to introduce yourself over on IG at the @be_it_pod on Instagram. I would love to know more about you. Share this episode with whoever you think needs to hear it. Help us help others to BE IT TILL YOU SEE IT. Have an awesome day!

Lesley Logan
‘Be It Till You See It’ is a production of The Bloom Podcast Network. If you want to leave us a message or a question that we might read on another episode, you can text us at +1-310-905-5534 or send a DM on Instagram @be_it_pod.

Brad Crowell
It’s written, filmed and recorded by your host, Lesley Logan and me, Brad Crowell.

Lesley Logan
It is transcribed, produced and edited by the epic team at

Brad Crowell
Our theme music is by Ali at APEX Production Music and our branding by designer and artist Gianfranco Cioffi.

Lesley Logan
Special thanks to Melissa Solomon for creating our visuals.

Brad Crowell
Also to Angelina Herico for adding all of our content to our website. And finally to Meridith Root for keeping us all on point and on time.

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