Decide What You

Actually Want

Ep. 40 with Lesley & Brad

“Remember, luck is where preparation meets opportunity. The opportunity might be random but the preparation is very much within your control.”

Lesley Logan

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Show Notes

Lesley and Brad recall last episode’s interview with Jessica Valant, digging into messaging vs products, finding a community when you move to a new city, Momentum Fest, handling regret and more.

If you have any comments or questions about the Be It pod shoot us a message at [email protected]. Or leave a comment below!

And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at LesleyLogan.co/subscribe.

In this episode you will learn about:

  • Your problem is with your messaging, not your product
  • When you confuse you lose
  • How you find a community when you move to a new city
  • Finding online meetup groups
  • Momentum Fest 2022 is scheduled
  • How to handle regret
  • Being open to getting information (before you need it)
  • Decide what you actually want

Episode References/Links:

Transcript

Lesley Logan
Welcome to the Be It Till You See It podcast where we talk about taking messy action, knowing that perfect is boring. I’m Lesley Logan, Pilates instructor and fitness business coach. I’ve trained thousands of people around the world and the number one thing I see stopping people from achieving anything is self doubt. My friends, action brings clarity and it’s the antidote to fear. Each week, my guests will bring Bold, Executable, Intrinsic and Targeted steps that you can use to put yourself first and Be It Till You See It. It’s a practice, not a perfect. Let’s get started.

—-

Lesley Logan
Welcome back to the Be It Till You See It interview recap where my co host in life, Brad and I are going to dig into the permissive convo I had with Jessica Valant in our last episode. If you haven’t yet listened to that episode, go back, listen to it and come back and do this one or listen to this one. See if you like what you heard, and then go back and be really honest, Brad and I were talking about how like frickin’ smart, intelligent and I don’t know like … (Brad: Profound) profound, I know. (Brad laughs) I know … this one definitely could have left profound it but we’ve used it before. Anyways, it’s so good. So you listen to this and listen to that do whatever order you want. Alright, so okay, you guys, we were kind of keeping this little thing on the DL. We were like you know, working like little I don’t know a Santa’s elves in the back and mostly because I was just kind of nervous of it not happening after after the last 20 months I’m a little tired of disappointing people and …

Brad Crowell
Announcing things and then being like, just (Lesley: Yeah) kidding (Lesley: Just kidding.)

Lesley Logan
But we announced our first in person business retreat here in Las Vegas … where we call home and at the time of this recording it only has like seven spots left (six spots left, seven spots left.) So here’s what’s happening, Brad you want to tell him what we’re doing?

Brad Crowell
Yeah. 100% yo …

Lesley Logan
We’re not doing that we’re not teaching you any of that. (Brad: .com) (Lesley and Brad laughs) Don’t go there.

Brad Crowell
So, actually what we’re doing is a we’re hosting a fitness business coaching retreat slash take time for yourself retreat.

Lesley Logan
Yeah, it is. So here’s the thing what I know, I know that everyone’s like, “Just give me all the strategy” and we can, we absolutely have all the strategies and we’re going to give every single retreat or all of that but I also know that without self care, without a balance of that then you as the leader on the driver of your dreams is going to burn out and then you’re gonna (Brad: Yeah) blame your dreams and or the people getting in the way of your dreams and (Brad: Sure) if I only had, if I should have like I should have done and all that stuff and so what we want to teach you in this like four ish day retreat is (Brad: five day, four night) Oh, there it is, is how to balance a day where you take care of yourself, you move your body, you take care, you do some self care and you learn a ton of frickin’ strategy like bus loads.

Brad Crowell
Yeah …. What we’re gonna really work on we’re gonna dig deep into the customer journey and if that’s a new concept for you, that’s okay. But generally it’s the the idea of where do they come from and when they meet you quote unquote “meet you” probably online somewhere. What do they get from you? And then how do you help them graduate from getting something at the beginning of your program to the next step where they’re buying something more then the next step where they’re buying something more, then next step where they’re buying something more (Lesley: Yeah) and it continues to move forward and you’re you know you’re serving the people that you’re connecting with.

Lesley Logan
Yeah, we also have talks on project management, driving like creating a schedule that allows you to implement all the strategies we’re doing this with. Your messaging to your clients because I actually think that most people don’t have a problem with having an amazing product, they have a problem with messaging and telling people that it’s for them. (Brad: Yes) And so we’re going to go through all of this plus so much more. And what what it really should help you do is organize all those amazing thoughts and amazing things you’ve created into a way that allows people to go, “Yeah, you’re the person for me,” because when you confuse you lose I didn’t say that first, but whoever did is a genius. (Brad laughs) Anyways, where (Brad: I love it.) where can they sign up if there’s any spots left?

Brad Crowell
Okay, just go to https://ProfitablePilates.com/retreat

Lesley Logan
Yeah, perfect. Go there. If it’s sold out, then you’ll see a waitlist for the next one. (Brad: Yepper) Yeah, so that’s just frickin’ blown away. And it’s like so real because at the time we’re doing this, it’s basically sold out.

Brad Crowell
Oh, it’s gonna happen in March of next year. Lesley: Oh, that’s helpful.) Yeah, March, March 2 through 6.

Lesley Logan
Yeah and that means it’s like lovely spring desert weather. I’m not gonna lie. I really do hope the cactuses are blooming for y’all …

Brad Crowell
And borderline chilly. So like bring a light sweater.

Lesley Logan
It’s a, it’s a world of desert. It’s like it’s cold in the morning, and then the sun comes out and you’re like, “Let me be in the sun” and then the sun goes down. You’re like, “Let me put on a nice jacket.” (Brad: Yeah) (Brad laughs) Yeah. So anyway …

Brad Crowell
It’s gonna be amazing … We already have an incredible group … coming, it’s going to be fantastic.

Lesley Logan
Yeah, I love, I love early adopters. (Lesley laugsh) That’s that’s who we are. Okay, so, um, we have a question from a listener.

Brad Crowell
Yes, we do. And it is all about basically, when we moved here to Vegas, especially last year, in COVID we were never leaving our place. And the question is, “How do you find a community when you move to a new city?” And I’m going to add comma, especially during COVID. (Lesley: Yeah) So …

Lesley Logan
I think this is also like comma / I’m introverted, which was that that’s you know. (Brad: Yeah) And also like I posted about our our bike riding such how this (Brad: Ah, that’s right.) gonna came up (Brad: Yeah, last night.) Yeah, cuz we, we work we we got invited to a cycle art movement. It wasn’t …

Brad Crowell
It was like a hangout (Lesley: It was a hang.) It was a super cool hang, where we’re basically a local business owner in the arts district near where we live, decided, “Hey, let’s let’s let’s go for a bike ride around the arts district.” And everybody will pick a personal favorite piece of street art. And they’ll figure out what is the story behind it, and they can explain it to the group. And so it was a it was a great excuse to ride around, stop at a bar for a drink, go to the next piece of art, meet somebody, (Lesley: Yeah) go to their house, like all this fun stuff, where Lesley and I would never have taken the time to just ride in circles around that 15 block radius and just look at stuff before slash get to know a bunch (Lesley: Yeah) of people we didn’t know. So that was super, super fun.

Lesley Logan
It was so fun. So … first, here’s how I got to be friends with the person that started the thing. So we said “yes” to a random birthday party. And my introverts out there… I hear you. Let me tell you saying yes that was hard because I know it’s coming off of four days at Momentum Fest, oddly enough that’s who are our who are the the founder of that as our guests are you recapping this week, but I was like, “This is gonna be great. A birthday party, this is where people are.” How do we get to know the person invited us to the birthday party? We went to a shop owned by a local, and we made that shop our shop, like, we just kept going …

Brad Crowell
It’s a fun shop. It’s like a store for buying home goods. And they’re like cute and fun. And they they’re a little funky, they have and then the the couple that runs the store are very friendly. And you (Lesley: Yeah) know, it was just really fun to meet them. And we every time we were like, “Let’s go out,” we would always stop by there, too.

Lesley Logan
We should have them on as a guest.

Brad Crowell
I think that’s definitely a great idea.

Lesley Logan
Okay, we’re gonna do that. So anyways, so so how, so this is what I did. I’m an introvert. But I also really love when people start their own business. And I really love supporting local businesses. And so I just, we just would go and then we talked to the owners. And I mentioned that we both have done retail and so we got to know them. And then I just made an intention, an intentional effort to go to their store every time I was in the arts district and say “hi” to them, say (Brad: Yeah) hi to their names. They would ask me, “How I was doing?” and I would actually tell them what was going on in my life. This is huge. If you’re trying to make friends. You can’t like …

Brad Crowell
You can’t be like, “Oh, I’m good.”

Lesley Logan
I’m good. Life is good. (Brad: That is a word.) I’m busy. No, you actually have to be vulnerable. (Brad: Yeah.) And you have to share like, “Oh my…” I said, “Oh, my dad’s about to move in. I’ve never had a parent live with me before.” (Lesley laughs) And they’re like, “Oh,” and they’re like they talked about how they just had a baby and one of their parents moved in to help them. And so those kinds of things allow you to get to know someone we share, we exchanged Instagram handles that’s the new thing on the street these days. And and that’s how they invited us to that we said yes to that. I know … well, that’s another thing that we’ll talk about another day. But um, and then we said “yes” to the birthday party. And we went (Brad: Yeah) and we made sure to be, this is not something we should up late to, we showed up on time. And we were intentional to talk to people in the room, not just the people. This is the scary part, shy people, introverted people. We didn’t wait, we didn’t stand there and wait for the birthday people to come. We like literally …

Brad Crowell
Yeah, before the birthday, it was a surprise, right? So the wife was there coordinating and the husband didn’t know that it was a surprise party. So, but we showed up early and we just started you know, shaking hands. And you know, like, it was cool, because we were all in on the secret. And so therefore, it was not weird to just like, “Hey, how are you? Who are you what, you know, how are you connected here?” And it made sense to, you know, easily say “hi” to a bunch of people. And from that we met (Lesley: The Layer Lounge.) Yeah, we met this lady who runs a business down the street from where the movie theater was.

Lesley Logan
And she’s going to be on the podcast soon. But because I just friggin’ love her story. But here’s this if you’re shy, if you’re introverted, guess what? People love to answer questions about themselves. (Brad: Yeah, yeah) Did you actually can totally skirt around you if you’re like, “Oh my God, I’m freaking out. I can’t believe Brad and I now our time to go to a stranger’s birthday party,” literally ask people like, “Hey, how do you know the birthday person?”

Brad Crowell
Yeah. And then just let them respond. The truth is, this is like sales 101. People love to talk, they love to talk about themselves, they love to be an authority on a subject. And if you set them up to be any of those things in conversation, it’s a great way to get the ball rolling in a conversation where you can then continue to ask questions that, you know, help the conversation continue to move along. And then you can begin to interject you know, certain things of your own. That would make sense, obviously. So yeah, it’s a it’s a very simple sales tactic is to just get somebody else talking.

Lesley Logan
Well, I hate that you said sales. And that’s, of course, but anyway …

Brad Crowell
I mean, that’s why my, my background is it’s it becomes a conversation, (Lesley: Yeah) it’s actually a better way to put it instead of sales is, it’s the art of conversation. (Lesley: Yeah) Set someone up so that they can talk about something that they feel comfortable with. And then they’re not, there’s not going to be this weird, awkward conversation, because they’re very excited about it.

Lesley Logan
Yeah. And then they’re going to ask you a question, which keeps it going, you’ll answer it. (Brad: Right) I knew, ideally, keep the loop open. (Lesley laughs) And you just keep going and then if it comes to an end, and you don’t like this person, and you’re like, “I don’t know how I feel about this person,” you go to the next person, you make eye contact, you say, “It’s so nice to meet you. (Brad: Yeah) I’m really excited to be here and get to know people.” And it was weird, and so okay, we still haven’t gotten to community. So now we have a (Brad laughs) friend, and we know a few people. And so guess what I did? I scheduled a frickin’ facial and I made sure I scheduled it with the owner. (Brad: Yeah.) And then I got to talk to her some more, right?

Brad Crowell
And then she said, “Hey, Brad, happy birthday. I’m getting you a facial.” (Lesley: Yeah) So then the two of us went in and then her dad, “Hey, you know, I’m going to go with my dad” (Lesley: Yeah) and and it just kind of kept rolling for them.

Lesley Logan
So, I supported them and got to know them and they got to know me. And then I this is a cool thing about Instagram is I got to see what events they were doing. And I just started putting myself in these events. Y’all, I was I’m exhausted ended, I get up at 5am. It’s not like, I’m like, “Yes, let’s go out at 7:30 and do this thing.” (Brad laughs) But if you want a community, this is the things you have to do. (Brad: Yeah) Now the cool thing is, is once you have the people, you can go, “Hey, let’s do lunch instead of the 7:30 (Brad laughs) gratitude thing that you’re doing.” (Lesley laughs) Right? But like that’s how he did it. And so I’ve gotten to know them. I’ve been consistently putting myself in, we’ve been going to this these things consistently to meet people, for them to get to know us. And then we got invited to this biking event. (Brad: Yeah) And it’s so fun, because maybe we don’t love that, maybe we who knows what happens when the people we met. But we now have a double date on the books for next week. We have our we know a pair a pair of neighbors that we can go walking around the block with. (Brad: Yup) And so it’s the opportunity for the relationship that has been put, it’s like a little seed to for Brad’s cactus show into germination. And you know, it takes four months to germinate a cactus seed, it does, it might take four months to germinate your community. But you want to be …

Brad Crowell
I’d say that’s that process for us started six months ago, right? (Lesley: Yeah) Yeah.

Lesley Logan
So just be intentional about it, your time is very precious. So the reason we chose, I chose local businesses is because usually the owner of the business is there. And if I like their shop, I’m probably gonna like them. So that’s kind of my MO. And if none of that sounds good to you, then I would here’s the thing. You might not like the “book of faces,” but their groups are freaking awesome. And there’s a group for every city and you can just go in there once a week for 15 minutes and answer people’s questions, and then start to ask your own and then there’s a Vegas women’s one, and it is on fire. People are setting up meeting dates all the time. So there’s that.

Brad Crowell
Yeah, well, that’s a great question.

Lesley Logan
I loved it. We can talk more about it. Stay tuned. To be continued on the friendships we’ve built. (Brad laughs) I’m really excited about them now. We actually you know what’s really funny is last night someone suggested we have a housewarming party.

Brad Crowell
Oh, how hilarious was that?

Lesley Logan
And so here’s the thing. I real… didn’t realize we didn’t have one because of COVID. Like … (Brad: Then even consider it) But also we didn’t have people to invite to the party. (Brad: Rright) Now, we do …

Brad Crowell
And it was really funny too, because it wouldn’t be now it’s even that was so we didn’t plant the seed of that. She did. She was like, “Hey, I’m inviting myself over to your house warming party (Lesley: Yeah) that you never even talked about.” And we were like, “Oh, (Lesley: Yeah) okay, we’re totally open to that.” (Brad laughs)

Lesley Logan
I love her. I loved it. And I was like, “You know what?” We should totally like I have the group thread from the biking thing I can totally with those people alone and go, “Hey, now that we have friends to invite to our house, here’s what we’re doing it (Lesley laughs) just bring a coat because it’s cold at night.” House warming. (Lesley laughs) (Brad: So funny.) So fun, anyways, (Brad: Great question.) Yeah, I love it. Okay.

Brad Crowell
All right. Now let’s talk about Jessica Valant.

Lesley Logan
I love her so much.

Brad Crowell
Yeah, me too. She is really lovely and her husband Brian, but let’s tell you a little bit about Jessica. Jessica Valant is a Pilates teacher and physical therapist. She’s a former studio owner. She’s a mom of two, a spouse and co founder of Momentum Fest. So many of you out there probably know what Momentum Fest is, especially if you’re in the Pilates world, but it’s more than just Pilates. It is an international movement festival held each year in Denver. The questions that Jessica asked herself have helped her build a large community on YouTube. They’ve helped her juggle the work life schedule of kids being home almost all the time, even when she has to film classes. And also to know when she has too many priorities which of course if you listen to last week’s episode, you would understand what what I’m referencing there. It was such a great convo, I continuously found myself going, “Wow, that’s an awesome question that she asked herself. Wow, that’s an awesome question (Lesley: I know) that she asked herself.”

Lesley Logan
I was like, “How … where’d she come out these questions?” (Brad: Yeah) They’re a list of questions we should all be asking ourselves like, “Where’s that book? I want that book.” Tell me that book everyone it’s on the new, it’s on the new book club we haven’t created. (Brad laughs)

Brad Crowell
Well, anyway you know the … she had so many takeaways, so many points that I I actually when I was producing the episode I I was going down one path and realized, “Wow, this could this could go two or three different ways” and I had to kind of sit back listen to the whole thing, then go back and really listen to it again. And decide what to actually talk about today. So…

Lesley Logan
And you know can I just talk about two things a “Momentum Fest 2022” is scheduled. (Brad: Oh good.) So check out their Instagram for the exact dates. (Brad: Lovely) It’s the end of June and so that’s where they’re exciting. And also talk about “building a community” she reached the heck out to me to get to know me. (Brad: Right) And so that’s how we became friends and we still talk regularly and what I love about our friendship is we can go months without ever having a conversation, send a text message, “I’m really struggling with this decision” and the other person go, “Here’s my honest opinion of that.” (Brad: Yeah) And no no feelings are hurt if they’re not taken. So …

Brad Crowell
Well, I’m glad to hear that Momentum Fest is booked if you you know if and when you listen to Monday’s episode with her. She was actually undecided (Lesley: Yeah) if she was going to book it again. So happy to hear that they decided to move forward with it. I have had an incredible experience each time that we’ve gone and I know that you would, too. (Lesley: Yeah) So hope to see you there in person.

Lesley Logan
Okay, so here’s something I love out of all the things, I mean there’s so many I’m going to be really honest. It was it was actually really difficult but she said, “It’s okay not to know if you’re done or not.” So, obviously she was unsure of a good decision there but for her for Momentum Fest but this was in regards to her talking about selling her studios and like she told that amazing emotional story I think many people can relate to. And what it made me think of is you know one of the things that my therapist told me about regrets because I said, “You know my grandfather passed away so I kind of regret not calling him more often.” You know and she said, “Well, you know the thing about the past is that at the moment it made, you made, this decision you made to not call him made sense.” So the decision to not call him wasn’t like like “blowing this guy off right now.” No, I didn’t call him all the time because he’s kind of a Negative Nancy. (Lesley laughs) He was he was there’s a lot of fear around at anytime I bring up something I was excited about he would just be like the fear monster … and so I I know that it was self preservation at the time to not call him. It wasn’t anything to do there. So, if you are undecided or not know if you’re done or whatever it is, whatever decision you make, you don’t have to worry about regretting later or looking back on going that was dumb because you’re making the decision based off the information you have in that moment. And that’s all the only way you can make a decision and then there will be times where you have to change a decision because new moments happen that go, (Brad: Yeah) “Whoa, holy cow. I can’t have one foot on the mainland and one foot on an island.” (Lesley laughs) You know, so anyways, that’s what I really love that she shared that story. That’s like, I think a lot of people can understand.

Brad Crowell
Yeah, well and you know, thanks for sharing that about your pops. You know also too I think it was it was we knew that it was coming but we also didn’t know how soon it was coming, too. So you know, there’s there’s we you know, when you try to call more often towards the end of things and they don’t always answer the phone. So you know, also what are you gonna do, right? One thing that I really enjoyed that she said was … what what I found really amazing, actually was the inner dialogue, that concept of having an inner dialogue. This is not my MO. This is not how I usually do things. I don’t actually have a conversation with myself. You know, I, I think through different topics, but I’m not usually asking myself questions in the way that it sounds to me like she does. Obviously, she does if you go back and listen to the episode, and she talked about when she’s making a difficult decision, she would walk around the block alone, you know, she’s she’s obviously married has family, all the things. But she’s like, you know, when I you know, for me to process something, for me to be able to ask these questions, I will take time for myself to think about it to actually process the thing. And I thought that was really amazing, because I think for me, it’s I often make snap decisions, because I’ve often worked under a lot of stress under a lot of pressure. And, I don’t actually have the time, you know, before or maybe that’s just the story I was telling myself instead, what if, when I have a really huge decision coming up, I did take a walk around the block or I went for a bike ride or something that allowed me to …

Lesley Logan
Two things we can now do (Brad: step away) because this is the cold time in Vegas. And it’s like beautiful out all time. (Brad: Yeah, yeah) And also like you can ride a bike in our neighborhood and not be hit by a car. So that’s cool.

Brad Crowell
My my friend for a long time when I was in LA when I first got there, I don’t talk with him very often anymore because he moved away and life happened but his dad, once a year would go journey to the hilltop, right? That’s a weird phrase. But he literally would go by himself off to some cabin on a mountain alone for a weekend. Just to think, just to be alone and like reevaluate, evaluate whatever, like look at his life and decide, “Is this something that I want to do?” He was a business owner as well. And he really wanted to invest in his community. And he was he was he made himself every year take time alone to go reflect.

Lesley Logan
That’s so cool. You do that when you go to Joshua Tree even though you’re not alone, you spend a lot of time with yourself.

Brad Crowell
Yeah, exactly … I mean, I’m also I am with friends. This is a little more like intentionally isolated, intentionally thinking about you know, life. So anyway, I I’m really enjoyed listening to her talk about her inner dialogue. I also had a good laugh about that, because I think that, that this is something that you, Lesley, you do pretty well. Or at least often. And …

Lesley Logan
Tell me more about my amazing self.

Brad Crowell
Oh, yeah, yeah, well, I laugh a lot because she, I think Brian and I probably can relate to the conversation that you’re having in your head. And then you just start talking to me as if I’ve been having the conversation with you. (Brad: Yeah) And I’m like, “I have no idea what you’re … what are we talking about here?” But but I but I anyway, I just thought that’s really interesting. I wonder how I can work that into, you know, my routine, my life, to to set aside more time to have an inner dialogue to begin asking questions. And reflecting a little bit more. So

Lesley Logan
You can start that with like a journal, you can just ask … like, maybe if like sitting in down or walking and like just having a conversation with yourself feels weird. You could just write it.

Brad Crowell
That’s true. Yeah, a journal … You know, I never been really good at journaling …

Lesley Logan
Except for when he did a five minute journal made a bet with himself.

Brad Crowell
Yeah, but that was that was cheating. I was writing half a sentence because they prompted you like the idea of actually journaling. I kind of stopped that after middle school. But But, you know, either way that it you know, if that’s a better way for you to process information, that’s a great thing that can happen. Otherwise, you could, like, you know, like Jessica was talking about taking a walk.

Lesley Logan
FYI, though you can journal one word a day, you could also do gratitudes, you can just write a story of what happened that day. If you’re like, “What the heck is journaling? I have been on a research because of the perfectionist.” I am like, “How does one journal? What ist that?” (Brad: Sure) And, what I have discovered is there is a plethora of ways you can journal and you just have to pick one that you’ll stick with because the reality is you’ll probably won’t notice how well it’s helping you. Or it might not even help you unless you’ve been doing it for a bit of time. (Brad: A while) Yeah, so and that doesn’t mean like you know, 21 days to make a habit. It just means like pick something like pick a notebook. And like tell yourself you’re gonna open it every day. And then when that becomes really easy, then to by yourself, you’re gonna write one word. And then when that becomes really easy, then write a sentence. And if you ever write more, it’s extra credit. So that’s a journaling situation for you.

Brad Crowell
I love it. (Lesley: Okay.) All right. So finally, let’s talk about those BE IT action items that we always dig into. What bold, executable intrinsic or targeted action items can we take away from your convo with Jessica Valant? Why don’t you go first this week?

Lesley Logan
Okay, so I love this. She talked about being open to getting information, because it will serve you when the opportunity comes. (Brad: Yeah) I think this is really cool because a lot of people think that like, “Some people are lucky and they’re some unlucky.” Nope. Remember, luck is where preparation meets opportunity. (Brad: 100%) So that’s what and that means like the opportunity might be random but the preparation is very much within your control. And …

Brad Crowell
This is what she was specifically was talking about in the episode was she and her husband Brian had been talking about, you know, “We want to get a house. We want to get a house. We want to get a house.” And they knew it was not the right time yet but she began to just hang out on Zillow, and surf Zillow and begin to kind of see patterns and learn about the way that it worked and you know begin to she was beginning to identify, “Oh, this is a good deal. Oh, this is not a good deal. Oh, there’s a good thing here. This is not a good thing here.” And that was because I think if I remember she said she spent like, a long time like more than a year just hanging out on Zillow and learning about stuff. Then when they saw something come across their plate. It wasn’t frilly and pretty, but they knew this is a good deal.

Lesley Logan
Yeah. And so this made me think of Tina Tang like, “Open to curiosity like following your curiosity.” And what I loved about this is it can be as simple as just curating your Instagram feed with things that you want to be seen so if that’s how you curate (Brad: Sure) that by the way if you intentionally go to certain accounts every day and you comment on their stuff, and then your Instagram feed will just start showing you that. So that’s gonna be really helpful (Brad: Yup) if you can I mean there’s just so many different things you can do about getting the information. It doesn’t have to be like you don’t have to go and study French, right? You but you can like …

Brad Crowell
It could be starting a Pinterest board.

Lesley Logan
Yeah, I love that idea. It could be following the French account that someday you want to that’s a travel account that someday you want to go to and then one day someone’s like, “Hey, I have an extra ticket,” you’ll be like, “Oh my God, I know exactly where I want to go.” Like, so …

Brad Crowell
I think I think this is something that I’ve done inadvertently over the years particularly when it comes to travel because that’s my thing that I love more than most things. And you know, I was watching a movie the other day and there was a background and I was like, “What the? That is not a set. That is a place. Where are they? That is amazing.” And I looked it up and it’s a it’s a gardens in Singapore, and … (Lesley: Cool, we’re going) Oh, we are totally gonna go but I started to read about this and I left the tab up on my computer and so a couple days later came back around and I was looking at again and I’m like, “Man, how can we make this happen?” So you know it could just be curiosity begins the process (Lesley: Yeah) again, Tina Tang.

Lesley Logan
Yeah, but also um you know, what made me think of is like, “What you appreciate, appreciates?” that’s not something I created that other people have said and so if you are just taking the time to like gather up information on something it’s going to accrue interest and like either becomes … it becomes something you do or something you get to go see, like it just gets on top of your mind. So then when the opportunity comes, you’re aware of it. (Brad: Yeah) Right? And so this can be I mean, it’s like anything you want in life, it does have to be a bit more on the first page of your browser not like the second and third for it to be something that you can pay attention to. So, I love that. I love that was something you can do it’s free. (Brad: Yeah) And you can start today, I love action items that are like easy to implement right now.

Brad Crowell
Yeah, and I think you know, my my biggest takeaway from her BE IT action items was “Decide what you actually want.” And this is actually really, it can be tied into our conversation from last week, where we were talking about poking our head in the down the pink hallway and like looking in the room and being like, “That’s not the master suite. Close. That’s not the master suite. Close,” whatever. When you know what you want, it allows you to see all the things that are coming at you and be like, “That’s super cool. That’s not for me. That’s super cool. Maybe that’s for her or him or you know them,” whatever it’s but it’s not you know that it’s not for you. And when you decide what you actually want it, like, here’s an amazing example. In our coaching group, we had someone come to us and say, you know, “I want to build a … an online platform for people.” And we’re like, “Great, that sounds amazing. You know, we’ll talk to you all about it, we’ll help you through all the things.” And then she called us later and said, “I just had this crazy opportunity come across my plate, where my my friend who runs a studio in town is going to move. And the rent at her place is like an amazing, (Lesley: Oh, yeah) it’s an incredibly cheap rent. I know that this is like a steal.” And she basically said, “I could just take over and I and then like, I would have a Pilates studio.” You know, and the question was, from our perspective was, “Hey, look, that’s incredible. That’s an awesome deal. That’s an incredible opportunity. But is that going to actually help you get to the membership that you wanted to build? Because when we were talking about what you want to go do, it had nothing to do with owning the studio.” (Lesley: Yeah) You know, and so then we started talking about the pros and cons of that potential opportunity, compared to or in alignment with the decision that she had want, like what she actually wanted, right? So suddenly, you’re looking at it through a new lens, if you didn’t know what you wanted to do. Wow, that’s, that is a crazy opportunity. But then so is the next one, then so is the next one, (Lesley: Yeah) and so is the next one, and it allows it could be, then suddenly, you’re juggling 50 different things, and you’re just maintaining it all. You’re not actually excelling at any of them. And you know, you’re not you’re setting yourself up to really take one thing and grow it really well.

Lesley Logan
Yeah, I love that. You know, what came to my mind is like, there’s the book, the half … Oh, happy? No, no, that’s not it. It’ll come to me anyways, her name is Amy Spencer, she wrote a book, “Bright Side Up,” it’s not about seeing if the glass is half full or half empty. It’s about seeing something in the glass and shooting the chapter that I quote all the freakin’ time, because it’s all about, it’s called park or drive away. And the idea is that an idling car like she tells a story about how they’re at this amazing outdoor restaurant. And they’re having this brunch and everyone is just like, brunching up and it’s like, you know, like in the movies, pre COVID. All the brunching and the client, the clinking, the laughter, it’s like beautiful sun shining on everyone. And a car pulls up, and then it’s idling. And it takes a while for people to hear the idling. But all of a sudden, one person hears it. And they’re like, “Why is that car idling?” and then someone else another table hears it. And slowly over time, this entire cheery, excited brunch, energy has just turned anxious and nervous. And that the breath of the entire … of the entire brunch, parties are being held, like, “What is happening?”

Brad Crowell
Why is this car idling?

Lesley Logan
“Why it’s car idling?” I mean, like, depending on your life, you might be thinking a million different things. And then the car drove off. And literally every you could hear the whole restaurant exhale. And then all of it started up. So the idea is an idling car, like stresses everybody out, not just you. And (Brad: Sure) so if you decide what you want, then it’s really easy for you to use a filter like Brad explain it. Also, just know that like you can’t make a wrong decision for yourself. Because every single thing that you do is leading you to the next thing. So like, if you really do trust that the universe is conspiring for you, then you can’t make a bad decision. It’s not possible. You just have to make the one that you want. And not that you think other people will be excited for you to want.

Brad Crowell
I think a good example of this in our life is the studio that we have here. And the the decision that we made not to have a home studio where people are coming in and out of our front door all the time. (Lesley: Yeah) When we first, we’re moving here, that was absolutely the idea. And we got here and we realized a lot of our clients are virtual because they’re in Los Angeles, and we have this, you know, income stream, we have all those clients as they are. Do we even want to begin finding new clients here in the city? And we decided, “No, we don’t actually want to do that.” And then when people come to us and say, “Hey, I live down the street. I’m looking for a Pilates instructor. You know, would you teach me,” it is actually a lot easier for us to say, “Hey, thanks so much. That’s incredible. No, we’re not actually looking. We don’t we’re not looking for more clients, but you can join our online community instead.” (Lesley: Or I send them to a three Pilates instructors …) or where we can refer them out. Yeah, 100% and, and that, you know, doesn’t seem like lost income to us anymore. When it may have, you know, before because we didn’t know what we wanted,

Lesley Logan
yeah, yeah, that’s a great example. And I think, you know, it Look, I think it is easy in a vacuum to say, “Just decide what you want.” But um, you know, I know that there’s a lot of different things, there’s a lot of different things to consider, especially when you have a partner or kids or anything like that. And I just keep thinking back to, like, if you can’t make a wrong decision. And if you really, truly want the thing, it’s going to make the people around you much more excited for you to help you have what you want, then for you to make sacrifices and want things for them instead of for you. Like, you’re like, I just look, I just think back to, you know, I heard of different sacrifices my parents have made, and like, I hate that they did that for me. (Brad: Sure) Like they said, “Well, we want you to have this. So we did this instead.” And I’m kind of like, “What would my life have been like, if they had done what they wanted to do?” You know, like, I don’t know, (Brad: Yeah) who knows, like, everything happens the way it’s supposed to. But what I keep thinking is, my goodness, I would probably have rather been with somebo… like been in a house where people were doing what inspired them and not what they thought they had to do. So anyways, just food for thought from a child of parents. (Brad and Lesley laughs)

Brad Crowell
I think we can all be a child of parents. (Lesley: Yeah.) I thinks that’s a …

Lesley Logan
Yeah. (Brad: Yeah) Anyways, well, you know, I’m Lesley Logan.

Brad Crowell
And, I’m Brad Crowell.

Lesley Logan
Thank you so much for joining us today. We are so grateful that you are here. And I really truly do love hearing how you use these tips talking points BE IT action items in your life. When you screenshot this podcast and you tag the @be_it_pod, you tag our guest and you share what those things are. It really does like make my day. I interrupt Brad in every important conversation … “Look with this person is doing with this action item.” And, so …

Brad Crowell
Yeah. It really does, light light our fire so you know, share, invite your friends to listen and join us in this community. (Lesley: Yeah) And, you know, as we mentioned before, we’re we are on a mission to reach a hundred comments. So …

Lesley Logan
Hundred written reviews on Apple. (Brad: Yep. So help us out) And you are a part of that. And every single one you do when every time you tell someone about this podcast, it helps us grow and it is really freakin’ cool. (Brad: Yeah) How fast we’re growing and I I’m just so grateful for you. So thank you, and we will catch you on the next episode.

Brad Crowell
Cheers.

Lesley Logan
That’s all I’ve got for this episode of the Be It Till You See It podcast. One thing that would help both myself and future listeners is for you to rate this show and leave a review. And, follow or subscribe for free wherever you listen to podcasts. Also, make sure to introduce yourself over on IG at the @be_it_pod on Instagram. I would love to know more about you. Share this episode with whoever you think needs to hear it. Help us help others to BE IT TILL YOU SEE IT. Have an awesome day!

Lesley Logan
‘Be It Till You See It’ is a production of ‘As The Crows Fly Media’.

Brad Crowell
It’s written, produced, filmed and recorded by your host, Lesley Logan and me, Brad Crowell.

Lesley Logan
Kevin and Bel at Disenyo handle all of our audio editing and some social media content.

Brad Crowell
Our theme music is by Ali at APEX Production Music. And our branding by designer and artist, Gianfranco Cioffi.

Lesley Logan
Special thanks to our designer Jaira Mandal for creating all of our visuals (which you can’t see because this is a podcast) and our digital producer, Jay Pedroso for editing all the video each week so you can.

Brad Crowell
And to Meridith Crowell for keeping us all on point and on time.

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