Lesley Logan
Welcome to the Be It Till You See It podcast where we talk about taking messy action, knowing that perfect is boring. I’m Lesley Logan, Pilates instructor and fitness business coach. I’ve trained thousands of people around the world and the number one thing I see stopping people from achieving anything is self doubt. My friends, action brings clarity and it’s the antidote to fear. Each week, my guests will bring Bold, Executable, Intrinsic and Targeted steps that you can use to put yourself first and Be It Till You See It. It’s a practice, not a perfect. Let’s get started.

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Lesley Logan
Welcome back to the Be It Till You See It interview recap where my co host in life, Brad and I are going to dig into the compounding convo I have with Stef Caldwell in our last episode. If you haven’t yet listened to that interview, feel free to pause us now. Go back and listen to that one. And then come back and join us.

Brad Crowell
Yeah, (Lesley: So) it was a great convo.

Lesley Logan
It’s so fun. I really, I have I’ve really, I’m so glad we got her on the pod. I heard her on another pod. And I was like, “I had to get her on.” And you know, it’s so fun is like I literally like DM her while I was listening. And I was like, “Do you want to be on my pod?” And she said, “Yes.” So…yea.

Brad Crowell
Yeah. I listened to the, to that episode two times to prep for this one, because there was just a lot there. And I feel like there was a lot of overlap with my experience in and like, what, like how she got to where she was, she had a very distinct break from me and that she felt like she had hit a gender glass ceiling. But the startup aspect, doing all the different roles, you know, living in that life that made me think of me but (Lesley: Yeah) my background.

Lesley Logan
Yeah, I think there’s a lot of similarities but what I love about what she did, and we’ll talk more about it, I’m sure in a second but like, she saw a problem. And that’s what she used to solve to like take her down a journey. And I think a lot of times we see problems and we see them as holding us back. (Brad: Yeah.) As opposed to like the obstacles the way as Ryan Holiday would say, and I don’t even know how I rhymed three words in a row but I’m so proud of myself. Okay, before we get into Stef Caldwell, couple things from if you’re listening this in real time. Hey, how are ya? (Brad: Hello.) It is 10 days until 7th Agency Mini start. (Brad: Yeah.) You have seven day coaching program. And, Brad and I have already like meal prep, dog prep. (Brad: I know.) We are ready because we are going to have more people in this one than we’ve ever had. (Brad: Yeah.) And we can do that because we have more coaches but …

Brad Crowell
And we actually have help this time. It’s not just the two of us.

Lesley Logan
Yeah, which is actually benefits all of them in different ways because each person has an arsenal that is like what they are so good at and that’s the thing about Agency is that it’s not about like there’s just one way and this is the pamphlet and you fill out this questionnaire and all the fill in the blanks and boom you have ad copy, sales copy, (Brad: Yeah, yeah.) but no we don’t do any of that, (Brad: We doesn’t do that.) we doesn’t do that. So each person brings a different skill sets. I’m so excited. If you have not yet signed up for that and you are in the fitness business world trainers, yoga teachers, Pilates instructors, any, massage therapists, doulas, profitablepilates.com/mini will take you to the page to sign up and get into the group.

Brad Crowell
Yeah, profitablepilates.com/mini. And if you are listening to this after we’ve already gotten started, just go there and get yourself on the waitlist for next round.

Lesley Logan
And then which will not be this year, but it’ll be sometime next year. (Brad: Yeah.) And then like, like not even … (Brad: Yeah, just under a month.) Just under a month. I’m like, “Where is the calendar?” We are going to have people in our house for our biz retreat, which is (Brad: Yeah.) so exciting. So if you are …

Brad Crowell
Our actual house in Vegas. (Lesley: Yeah.) It’s a party.

Lesley Logan
Yeah. And it is a party. It’s going to be a lot of fun. It’s a very small group and you get a ton of hands on support in your business. So if you’re someone who’s like, “Online doesn’t work for me. I need to be there in the room.” Well, this is the room and we’re inviting you in and if you’re like, “I’ll do the next one.” There isn’t one. (Brad: Yeah. There literally is not one.) Not on the schedule and unfortunately just because there are only 365 days in a year and I do like to take off some of them. We just don’t have enough time.

Brad Crowell
Slash I’d rather be in Cambodia.

Lesley Logan
I know. We’re so excited. I mean we love our house but we’re, speaking of Cambodia.

Brad Crowell
Oh yeah, well, if you if you want to join us there’s still room on this year’s business retreat starts October five, just go to profitablepilates.com/retreat. And you can get all the deets there.

Lesley Logan
If your local drive on in and (Brad: Yeah.) if you’re not local, we have a discount link for an incredible hotel that is a mile from our house so you can just ride a bike.

Brad Crowell
Yeah. (Lesley: Yeah.) But yeah, speaking of Cambodia, we’ll be going there.

Lesley Logan
We have a few spots left and I know you’re like, “It’s six six weeks away. That’s international trip.” Hello, you only need a few weeks to get … (Brad: I think seven. Seven weeks away.) Seven weeks. Well, first of all that’s fine, buy a plane … they’re the same and buy a plane ticket now and then they visa is actually not complicated to get because you can’t even apply till you’re 30 days out of your trip anyways. So there you go.

Brad Crowell
Yeah, you know, yeah, exactly your your visa. Usually, you don’t want to apply for the visa until you know about a month out. I think it’s available valid for 90 days, but anyway, it’s easy to do, they turn it around pretty quickly, literally three days is the typical return time (Lesley: Yeah.) on the visas. So (Lesley: Yeah.) no big deal.

Lesley Logan
Go to lesleylogan.co/retreats

Brad Crowell
Retreat.

Lesley Logan
Retreat. Just one, one word.

Brad Crowell
Yeah, singular. (Lesley: Just singular.) lesleylogan.co/retreat

Lesley Logan
Just retreat. Cool. Okay, so before we go back to Stef Caldwell and all for awesomeness. Do we have an audience question to respond to?

Brad Crowell
Yeah, we totally do. And I laughed when I when we got this question, because …

Lesley Logan
We’ve been getting this question from a lot of people. So …

Brad Crowell
Yeah. It was more like, “Hello. Are you alive? Is everything okay?” You may have heard that there’s been rain in Las Vegas …

Lesley Logan
By the way, it does rain in Las Vegas.

Brad Crowell
Yeah. Pretty intense. Oh, it’s weird when it snows because it has snowed. But that’s what it’s like, “What?” But every year there’s a monsoon season here, which I didn’t know existed until we moved here. And, and then I was like, “Why is there, why is it so darn windy? Why is there 45 50 mile an hour winds right now?” And then … (Lesley: Oh, it’s rainy. It’s five days.) And then kablooey. The skies opened up and the rain was literally going sideways. That was the first summer we’re here. We’re like, “Where did we just move to?” This past monsoon season, I think we might still be at the tail end of it at this point but I’m not sure. Anyway, it was it’s been intense. It’s been like really …

Lesley Logan
Well, it’s been the rain that we’ve needed. But we haven’t had a monsoon season like this for a couple of years. So I think a) people forgot and (Brad: Yeah.) b) I think that, that the media has want something new to talk about. So …

Brad Crowell
Well, it’s also setting records. I mean, in August, we had a typical August we get like point three inches of rain for the whole month. And in you know, in the middle of August, there was one night that rain point six inches in three hours. So literally double in three hours. What we normally we get for the entire month.

Lesley Logan
Yeah. And so … so to answer your question first, we are fine …

Brad Crowell
Yeah, we’re totally okay. We sit up a little bit, we’re just slightly elevated by, I don’t know, 100 feet, or 200 feet from the strip. So all those videos that you saw online of like rain coming out of the TVs inside of the casinos and like cars floating away and stuff. I mean, it was it’s been bananas. We’re a little bit elevated from that. So the water runs downhill. It definitely, you know, still pounds on the house. But fortunately, (Lesley: Yeah.) it’s been okay.

Lesley Logan
And so I definitely think that whoever built those casinos, maybe you need to take a look at how things were built in the mid 50s. But the other thing is, is like it is it is natural for a monsoon to happen. And the storms do carry a lot of rain. (Brad: Yeah.) And the city actually has been built for this, there’s actually 600 miles of sewage systems going on …

Brad Crowell
Runoff just like runoff piping under 600 miles of pipes underneath the city. It doesn’t necessarily all flow back to Lake Mead, although we wish that it did. But it does at least try to run off the water.

Lesley Logan
And it’s kind of interesting when I first moved here, someone said, if it rains and you’re driving, pull over, just pull over and just wait a few minutes because the city, the streets are actually built so that the water goes into the sewage systems and gets out of the way. And so you don’t want to just be like getting ready to like flood (Brad: Yeah.) and float off with … But at any rate, like it isn’t something that’s like shocking for the area. It just seems shocking, because it’s a little dramatic that people were playing slot machines while rain was pouring down on them.

Brad Crowell
I saw dude with an inner tube going down the strip. I was like, “Okay.”

Lesley Logan
Yeah, yeah. So and then, Lake Mead did rise to feet and the fuselage that was half showing that was very exciting, because they knew it was down there some World War II thing. They knew it was down there, but they couldn’t get to it. Well, it was halfway showing and it’s now not showing as much. And (Brad: Yeah.) so and they did find five bodies so far. So only one do they think was a murderer. I know what the mafia here we did… I think those bodies are in the desert. But that’s fine. That’s my own, that’s my own thing from the Uber drivers who I’ve had, who missed the mafia running the place because they’re like, there was no crime, people would just get taken out to the desert and shot, I was like, oh, so they’re not in like me. So anyways, thank you for the worries. And to my mother in law who sent me, stay safe, hugs. (Brad: Yeah.) Thank you.

Brad Crowell
We’re kind of out of the mess a little bit. So, (Lesley: Yeah, yeah, we do …) didn’t hit us quite as severely as what she saw.

Lesley Logan
And we also do know how to count the thunder and the lightning away from each other so we could go take the dogs for a walk if it wasn’t totally a storm. (Brad: Yeah, yeah.) Okay, finally.

Brad Crowell
Yeah, let’s talk about Stef Caldwell. (Lesley: Yeah, yeah.) So Stef is a Personal Development Author, Angel Investor and Vice President of Sales for Silicon Valley FinTech company. Okay. If you’re not familiar with FinTech, it means financial tech. Right. So she is the VP of Sales for a Finance Tech company. Passionate about closing the gender gap in half the time, and will briefly talk about what half the time means. She is an advocate for women’s financial literacy and their participation in emerging industries. So women can realize gender equality, and and she’s really focused on leading more inclusion and profitability for all people over time.

Lesley Logan
Yeah. And I think that’s like, you know, what’s really interesting is when she did talk about the financial gap and how many years it would take, like …

Brad Crowell
208 years. (Lesley: Yeah. And like just …) Well, what is that, what does that specifically mean? If if the increase in wages and increase in wealth proceeds at the current rate than it is today, it will not be equal, between men and women for 208 more years.

Lesley Logan
Yeah. And then also, just so we all are clear, like, whatever you picture, when we say, women, when you think of people of color, it just get like, the gap gets bigger. So what, what is really great is if we can take all of women, and we can actually help bridge that gap, it will actually have a wonderful effect on people of all colors, and all backgrounds. And I think that’s really important because what we do know about women and spending money is when women make money, they give it back to the community. And no offense to the men listening to this podcast, thank you so much. But typically, they keep it for themselves. Or they like put in stocks and things like that. But like giving back to the community actually makes the community better. It makes people in the community have more success. And it’s this really incredible thing. And so I’m really I just that’s one of the reasons I had her on because I, I I know that like engineer, I was taught how to balance a checkbook. And like that was the extent of my investment, financial literacy. I’ve learned everything from podcasts and books.

Brad Crowell
Yeah, yeah. She, she definitely like had a whole lot of things to say. What was one thing that… What are two things actually, because there’s so much I put a couple of things for each of us today.

Lesley Logan
Well, you know, of course, I loved were ‘Fuck Being Humble’ that book that she talked about, I was like, “What, how do we talk about this? How did I miss this? How do I not know this?” So like, I, I think that a lot, including myself, we won’t do things, women especially won’t do things because like, “Oh, well that could take away from this person.” Like I will and yes, there are reasons to do that. But like, I remember, you proposed to me, and I was like, “Oh my gosh, wait, what about the other girl who has proposed to yesterday on this trip? Maybe we shouldn’t do this right now.” Like, I, like, you know what I mean? And like, so I just really, I really loved her bringing up this book. And she says, imagine you’re the bossest version of yourself. And then remember that when you’re going going to be the most humble. And I think that there is definitely some ways of being in between that and writing that line. But like, if you don’t know what that boss is version of yourself is it’s really hard to like …

Brad Crowell
It’s a weird word (Lesley: Yeah.) boss is bossest. (Lesley: The most boss.) You’re the most boss. Like, how could you be boss? Right. And so basically, the idea was, she said, listen, you know, by nature, or by nurture, actually, we have been told, “Be humble. Be humble. Be humble.” You know, yada, yada, yada. And she said, what if we said, what if we were not humble just for a moment? What if we were like, what if what if it only the world only revolved around us? What if we only had our things going, you know, and everything was all about me? Which seems so weird and awkward and like a little, you know, like, like, whoa, that’s … Right, deep breath. What if just what if, because she said,” That person is in there. It’s just that we smother that with this, this teaching that we should be humble.” And I think that there’s for sure there’s a balance of what would be good, but what you know, between the two, but I think most often we end up putting ourselves last, or we don’t fight for ourselves because, oh, well, we’re supposed to be humble and we’re not supposed to, you know, like, like, if you feel arrogant or you feel like you’re doing something wrong if you are advocating for yourself or fighting for yourself, and she said, “Don’t do that when you’re when you’re talking about finances.” I think a great example of this would be negotiating a salary.

Lesley Logan
Well, and I think first like this to go back. If you’re listening to this podcast, there’s a big chance that you are not a narcissist egotistical maniac, and there’s a huge chance that you are an awesome human being who cares about others and the reason you’re listening to this is because you have some sort of idea of who you should be in this world. And you want to do that because it’s going to help others. So I’m just going to say that so even the most boss version of yourself the bossest version of yourself. In this world were, it’s all about you in no way. Are you like frickin like, “fu everyone, it’s all about me.” For sure you’re like, “How can I like bring these people together? And how can I bring (Brad: Yeah.) these people together?” So just like put that in there and then yes, when it comes to like a negotiate of salary. So many people are like, first of all, they like play small, they’re like, “Do you think I could have? Like, is there a time that I could have like a raise?” Like, there’s no confidence in there. You’re, you’re actually the wrong set of humble. You know, so it’s like, actually, what like, think about it? Why do you deserve that raise? What have you done? How do you do that? And then you state your case for like, this is what I’ve done for the company. Here’s what I want to do, I’m going to need more for to these things. What are your thoughts on this, and they could still say no, and that doesn’t mean that you’re not worth it, it could just be like what’s going on with them, but at least they know, “Oh, this is what she’s bringing to the table, or they’re bringing to the table.” And wow, they know this, there’s something really like attractive about someone who’s like, “This is how much I’m worth.” I want to go (Brad: Yes.) to something really quick, she talked about this goes along with it, like we are able to receive, what we’re able to receive is based on what we’re available for it’s a mindset, if you if your mindset is, in this humble state, I’m not going to ask for more, just a little bit, I don’t want to ask for even more than what I need, because I won’t take from anybody else, you’re not going to be available. Like you’re not even gonna see opportunities, networking opportunities, some of you want to teach workshops, or like, go out and have this opportunity this happened to you. But if you are playing so small with your financial literacy and those words around you, the universe is literally there to go, here’s what you want. And you’re like, I’m actually I need it to be this big. If you’re on YouTube, I’m making it this big. Um, and then it’s like, okay, well, that’s all you’re going to see and be available for. So many of you are actually keeping, and I can put myself in this keeping ourselves from having the opportunity to have more, just some based on what we’re able to see. And then …

Brad Crowell
Well, I think I think, you know, she stuck this in here. So I love that we’re digging it out. You know, if you, you know, she’s talking about the way we value ourselves and how we think about, you know, like, the amount of money we want to make. She was talking about incomes, you know, am I you know, am I, you know, am I a $10,000 earner, $100,000 earner, $10 million earner, like, how does that work? And she was talking about how that changes how you show up, you know, to what it is that you’re doing, when you have that those perspectives. But she said, you know, how much of how much you make, and how much you’re able to receive is based on what you’re available for, if you are saying, “I’m only, you know, I only think I’m worth $50,000,” and someone offers you a $100,000 job. You might be afraid of that. (Lesley: Oh, yeah.) And you probably go, “Oh, wow.” You know, instead of like, “That’s damn right. I’m worth $100,000.” Right? So it’s a mindset thing, the way we see ourselves, you know, and, and so the other side of it is this, if you see yourself as someone who’s worth making $100,000, but you’re only making $50,000 then there’s a there’s a gap there that you will figure out a way to fill.

Lesley Logan
Yeah, (Brad: You know) and also you’ll be open to it. You know, like if you I remember, like think believing that money is all around me and money is find me. Like remember having as a mantra, money just finds me. And sure enough, one day I was walking up the stairs at that Equinox was Hollywood. And it’s these like tight stairs, these like, I don’t even know how they I say this all the time. I don’t know how to pass. (Brad: Narrow, narrow stairs.) They’re very narrow, especially because people have gym bags, there was $100 in cash on the steps. I picked it up. I put it in my office desk in case anyone like because my my studio is right at the top of the stairs. So I thought well, for sure someone will just like probably come and look for an employee. And, and I waited and I, no one came up to me. And then I asked the front desk security thing. I said, “Hey, is anyone mentioned they’re missing any money?” And they said, “No.” And I said, “Okay.” Two weeks later, no one has like this is for me, this was meant for me to have. So guess what? No one ever asked for it. It was put there because money is always flowing to me. And I … (Brad: Yeah.) Do you know what? I needed that $100 that week because it was perfect. So I think like we have two homework assignment for you all. So like, really think about how much you are as an earner. Like what does that look like? If it’s $50,000 there’s no, I’m not discounting that. For some people that is all they want. And that is there’s nothing wrong with that. But if you do want $100,000 there’s also nothing wrong with money in that. (Brad: That’s true.) It’s also not, there’s nothing wrong with wanting eight figures. It is all about going back to your why you want it and then believing that you’re worth it and then putting the energy out there because you will see, you’ll be available for the opportunities that come with that that people are trying to put in front of you. (Brad: Yeah.) … just well.

Brad Crowell
Yeah. I love that. There was one of the things that she mentioned. She said, “Where you put your effort, it does expand.”

Lesley Logan
Well, that’s the freakin truth.

Brad Crowell
Yeah. So I wanted you, I wanted you to talk about that.

Lesley Logan
Okay. So this, this is something I see a lot with whether people are doing Pilates with us, or they’re in business with us, they want more of those things. But their effort, if I ask them, where they’re spending their time is on something else entirely. And then they’re kind of resenting both, because they’re not getting the expansion of the area they want … (Brad: Give us an example.) For example, I’ll just take for my families, you want to have more time doing Pilates, or more time to work on your business, either of those is fine. But your family is also a priority to you, and you’re spending more time with them. The problem is, while you’re spending time with them, you’re resentful of all the time you’re with them, because you want to be working on this other thing or doing this other thing. Well, because you’re spending more time with them, your time with them, and their relations with them. It expands, it grows. There’s nothing wrong with that.

Brad Crowell
So where are you put your effort, your time, it expands.

Lesley Logan
Yeah, and so if you’re wanting your Pilates practice or your business to expand, you do have to put effort there. Effort doesn’t have to be 40 hours a week.

Brad Crowell
It doesn’t have to be insane amounts of time.

Lesley Logan
No, it just has to be you have to prioritize that effort. It can’t be a like, what is like, you know, how you can like vacuum a room and put nice lines in it. And like it’s beautiful. Or you could just like quickly, like, take that little one of those handheld things. And like, just get the couch, like. So I feel like … (Brad: I’m very excited to see where we are going here.) I feel like effort is just intentional around the the job that you’re wanting done. Being intentional. If you want to have a very clean room, you’re intentional about cleaning the room.

Brad Crowell
So you’re saying there’s two ways to clean a room?

Lesley Logan
I think there’s probably more but in this scenario, there are two you can be intentional put line …

Brad Crowell
But at the end, you still have a clean room.

Lesley Logan
Yeah. (Brad: Okay.) Yeah. It’s just that like, well, you don’t. If you just vacuum the couch, you don’t have a clean room. You should’ve a clean couch. But the effort I’m just saying …

Brad Crowell
I think that the… Finish your thought.

Lesley Logan
Well, if you’re not putting effort into something, you cannot be upset. It didn’t go where you wanted it to go. (Brad: Yeah.) However, you should not be resentful of the things you put effort into instead. You should be asking yourself, where like, “Where am I think I’m efforting? But I’m not really.” And like, “Where can I take some energy from something else? And put it into this for a while to see it expand?”

Brad Crowell
Yeah, yeah, I was gonna say where you put your effort, it does expand is like, if you spend 10 hours a week working on a project, for years, you know, you are going to move that project forward. So it seems very logical to me, where you put your effort and it expands. Right. But I think that your what you’re talking about is, is exactly right. We think we’re putting an effort on the thing, you know, maybe it’s your business. You know, you’re teaching clients and whatnot, you think you’re putting effort into growing the business, but you’re actually putting effort into running the business and they’re different things, right? So that can be confusing. I’m working and I’m working and I’m working and working. Well, you’re maintaining it, right? There’s a difference between working the business and, and maintenance versus growth, right. So and that can build that resentment, where you feel like, “Well, shit, I’m just spinning my wheels.” Well, maybe you’re not actually spending, putting the effort into growing the business. And another thing that I know, a lot of moms out there are spending, like you said, they’re busting their butt all day. And, and you know, at a job and they come home, and they work with their their family. And they’re not spending the time doing the thing that they want to be doing, whether that’s your Pilates practice, or building your side hustle or whatever. And I know it’s hard to juggle those things. But this is just the nature of life where you put your effort that thing expands. So it’s something to be aware of.

Lesley Logan
And then just because you made me think of this, and we talked about this the compounding conversation like if you actually like put in serious effort towards something you want to grow, it does at some point and up in the ball in a different court, or things just kind of happen. Like if you actually put effort. Let’s say you are wanting a ton of people to buy something of yours, then you’re going to have to spend some effort finding a ton of people to know like and trust you just going to have to but here’s the cool thing. At some point, that effort is compounding and it’s the interest is working without you actually doing it. For example, (Brad: Right.) you might have to if we’re talking about social media might have to pass post every single day, for a while to get followers and to get people to listen to you and to trust what you have to say. But then eventually, your posts can have longevity. Like my friend Danielle Pascente, when we talked about her, she was on the podcast, when I met her she was posting every single day. But then just two years later, she’s posting three times a week. Why? Because there was compounding interest to her posts. And so she had got to do fewer posts that had the same impact (Brad: Right) as multiple posts. So not only does it expand, there is a compoundingness to it. And if you’re wanting something to grow, and you’re not spending time growing it, please don’t get mad at yourself or resent the pe… people place or thing that is keeping you from doing it. Just take a stock of like, how much can I… how much time can I spend effort in on this thing? And then really be intentional. If it’s only 10 minutes, then do you know what you can do in 10 minutes if you’re uninterrupted and your just focused on a thing. A lot more than you think. So anyways, I love that too. Okay. (Brad: Yeah.) We talked about a lot about what I love. But why don’t we go into what you love?

Brad Crowell
Alright. I’m gonna, I’m gonna keep it brief because we’re, we need to move on here. But basically, she said a couple of things that I really resonated with. One thing that I I’ve never heard anybody else say this. And again, this is another thing that I thought, wow, we have a lot of similarities. She said, “Air is a resource, just like money is a resource.” My whole life I have said I want I want money to be like air, meaning there’s air so much air, I don’t have to think about the air. It’s just there. That’s how I want money in my life. I want …

Lesley Logan
We’re good on the rhyming in this episode.

Brad Crowell
I want so much of it that I don’t have to think about it. Right. So air is a resource just like money. And I thought that’s, that’s interesting. Because let’s break that what do you what do you mean by a resource? Right? Like, it’s not something that you hoard, you want to, you need to use it. Right? So that’s there’s, there’s that conversation that could be had. Sorry, I meant money is a resource. (Lesley: Yeah.) You don’t want to hoard it, you want to use it. You know, and the well, actually, I’m just gonna move right on. I’m gonna leave you with those thoughts …

Lesley Logan
No. I just want to say like, just so we all know what resources are. That’s like food, water, place to live. Money is like those things, and they’re in existence, and you are allowed to have them and you don’t have to even ask for, like, you don’t go around asking people for fucking air. You don’t actually like you don’t go, “Gosh, I’m so greedy. I ate today.” No, you have to eat, you have to sleep, you have to breathe. And money is equal to all of those things. And you don’t have to apologize for how much of it you want. And you’re also like you said you’re not suppose to hoard it, you’re supposed to use it, (Brad: Yeah.) utilize it because it’s a resource. If I breathe the air, I’m alive. And then I can go off and do things to impact others.

Brad Crowell
Yeah. Same with money. She also said, and this is for business owners out there when when you were mentioning earlier resentment. What is hell yeah, money revenue in your business? And she was arguing about like, raising your rates, and you know, bringing in income so that you’re not, a) so that you’re profitable, but b) so that you’re not building that resentment. What is the hell yeah revenue in your business? How can you do more of that? Right. Like, how can you do more of that? Is it an option for you to do more of that? Because you know what, when you’re making hell yeah money, guess what, you’re excited to work with your clients, you’re excited to run your business, you are making the money that you believe you should be making. Right. What so you need to identify what is that hell yeah revenue in your business?

Lesley Logan
And just because some people might be like, “I don’t have any hell yeah revenue in their business.” Then I want you to actually think about what would be hell yeah, money.

Brad Crowell
I mean, we’re not necessarily talking about …

Lesley Logan
I’m not talking about number of dollars … You’re decided to work. You’re excited to make that money.

Brad Crowell
Yeah, I was actually going to say we built a tool, called the Magic Number Calculator to help you figure out where the money is like that you if you want to be making X amount of dollars, and then you need to know how much to be charging your people, your clients and that will change your perspective, because every session could be hell yeah money for you.

Lesley Logan
Well, and also if you and just to your point, like if you’re not if you don’t feel like you have hell yeah money, there’s a good sign you’re not charging enough for the efforts you’re doing or that you are keeping around a service product thing that actually (Brad: It sounds like I’m sure.) you don’t want to do anymore (Brad: Right.) and you are in fear of moving forward. But trust me, you’re not going to expand anywhere else because you’re spending all this time efforting in the ‘hell yeah money’. I don’t know the opposite of not like ‘fuck no money’. So, so I think like, if you have hell yeah money, I want you to go and look and see how you can have more of that in your business and less the fuck no. And if you’re like, “Everything’s a fuck no guys.” Then I want you to dream up what hell yeah would look like (Brad: Sure.) or would make you want to go hell yeah, I’m showing up for that. And then I want you to take the first next step to creating that. And that could be asking people, if I created this thing, would you do it? You know, it doesn’t have to actually be like creating the thing. Please make sure you survey people before you do it. But your hell yeah money is out there. And if you’re not making it currently, then it’s time to dream up with that would be.

Brad Crowell
Yeah. All right. Finally, let’s talk about those BE IT action items. What bold, executable, intrinsic or targeted action items can we take away from your combo with Stef Caldwell? I am going to jump in and she gave us four. And they were all things that she lives her life by their quotes from other people. And we’re just going to go through all four of those really quickly right now. There is power in no. So that is, I can’t remember she she she gave us all the names of who’s she got these quotes from but I didn’t write them down. So there’s but but there’s power in in the word no. And I think that that kind of relates back to the hell yeah, money. You know, it’s, it’s okay for you to say no. When you say no, it gives you space in your life, in your schedule in your thoughts, in your day to focus on the things that do make that money that are yeses, or hell yeses. So there’s power in the word no. And then another thing that she mentioned is our, ask yourself this every single day, “Are you willing? Are you willing? Are you willing to be that person that takes action, the person that that has is able to have those hard conversations, both with yourself and with others? Are you willing to be the person that can step into the life that you most desire? Are you willing?”

Lesley Logan
That’s a great question. You can journal on that. And there might be days where you’re not willing so just honor that. Just like, give yourself permission, you know and not everyday has to be like a day that you go, go hard to go home. And you know, first of all, no, is also a complete sentence. Just so you know, that was a k n o w. But no, you know, is a complete sentence for your information. My biggest takeaway is put a statute of limitations on all childhood traumas. And look, I just wanna make sure we all understand I am not discounting that there are childhood traumas. And some people’s traumas are like unfathomable. That being said, a lot I’ve seen in my own family. Sometimes we keep those childhood traumas around as an excuse for keeping ourselves small, and where we are and not moving forward. And so …

Brad Crowell
Yeah, this ties directly into her fourth thing, which is you can have excuses, you can have success. But you cannot have both. Right. And I think that it’s a hard, it’s a hard, it’s very difficult to be introspective, meaning to analyze yourself and to say, this trauma that I experienced, while still real, is it, is it continuing to negatively affect me today? Right, and that, how do you see that? You know, how do you identify that? But, and I don’t necessarily know the answer, I think journaling can really help, seeing therapists can help with that having a partner who is you are willing to let challenge you, can help with that. Or a sibling or a parent or friend, even who you are, you let them challenge you without blowing up the relationship. You know, writing music, writing poems, all that stuff can be really a release and help you take a second look at yourself. I know …

Lesley Logan
Well, I think I’d just say, this is like for my own, just to say I grew up without money. Right. We’ve all, if you listen to podcasts long enough, you know that this has happened, you know, that I grew up with like, I answering the phone because we had bill collectors calling, like, didn’t know where money is coming from often. I could keep that around as my reason for not being good with money. And not being able to make money because no one ever makes money in my family and, and people and my handlers but I could just make a bunch of excuses (Brad: Sure.) based on the trauma of that kind of the childhood that I had around money, or I can go those things happened in my life. But they don’t mean that I can’t figure out how money works and then I I can’t have a different life than the people before me and that I can’t have all the money in the world that I want to have. So I can either let it hold me back and help me to stay, just stay it like, and this is my box and I this is what I do. And I only do this because that’s all I’m that’s all I was taught. That’s all I know, that’s experience I had, or I can use that as a framework of understanding learning, and then a jumping off point to take me to where I want to go. And and I think that that’s like, actually is like the best thing that anybody can do. Like what if you actually looked at it? Look at Michael Unbroken, you know, like, he looked at him and like we can all say that he had some childhood trauma. (Brad: Yeah.) Like a lot, like more than I think any of us can picture. And where is he at today? Changing the world like ending childhood trauma in his lifetime. So I just think that like, yes, many of you, many of us have had these things. And you get to choose how you want them to affect your life.

Brad Crowell
Yeah. Yeah. I love it.

Lesley Logan
Just really quick reminder that Stef Caldwell has a new podcast out about Web3. And we put that in our show notes on her episode. And I hope you hope you all listen to it because ladies, if we do want to end this gap, we got to be on this next horizon of the interwebs. And, and I will be binging out on every episode so that I can educate myself. I hope you will too because we can, we have the opportunity to be there as it’s being created. So let’s do it.

Brad Crowell
Love it. Amazing.

Lesley Logan
I’m Lesley Logan.

Brad Crowell
And, I’m Brad Crowell.

Lesley Logan
How are you going to use these tools in your life? What was the best things that worked for you? What were your takeaways? We want to know. Tag the @be_it_pod and us and Stef and anybody else that you’re listening to a different episode whoever that was. So we know your takeaways, how are you going to use them. And then remember, you can always DM us your questions, your bold moments at the @be_it_pod on Instagram. Until next time, Be It Till You See It.

Brad Crowell
Bye for now.

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Lesley Logan
That’s all I’ve got for this episode of the Be It Till You See It podcast. One thing that would help both myself and future listeners is for you to rate this show and leave a review. And, follow or subscribe for free wherever you listen to podcasts. Also, make sure to introduce yourself over on IG at the @be_it_pod on Instagram. I would love to know more about you. Share this episode with whoever you think needs to hear it. Help us help others to BE IT TILL YOU SEE IT. Have an awesome day!

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Lesley Logan
‘Be It Till You See It’ is a production of ‘As The Crows Fly Media’.

Brad Crowell
It’s written, produced, filmed and recorded by your host, Lesley Logan and me, Brad Crowell. Our Associate Producer is Amanda Frattarelli.

Lesley Logan
Kevin Perez at Disenyo handles all of our audio editing.

Brad Crowell
Our theme music is by Ali at APEX Production Music. And our branding by designer and artist, Gianfranco Cioffi.

Lesley Logan
Special thanks to our designer Jaira Mandal for creating all of our visuals (which you can’t see because this is a podcast) and our digital producer, Jay Pedroso for editing all video each week so you can.

Brad Crowell
And to Angelina Herico for transcribing each of our episodes so you can find them on our website. And, finally to Meridith Crowell for keeping us all on point and on time.